The communication process :
The communication process
Slide 3:
Filters in the Communication Process
•Noise
•Selective Attention
•Selective Perception
•Selective Retention
•Selective Recall
Communication strategy :
Communication strategy The Target Audience (receivers)
Personal characteristics and comprehension
•Involvement and congruency
•Mood
Conted……. :
Conted……. •Barriers to communication
Selective exposure to message
Psychological noise