Dairy industry and AMUL

Category: Education

Presentation Description



Presentation Transcript

DAIRY INDUSTRY An overview of Dairy Industry:

DAIRY INDUSTRY An overview of Dairy Industry Presented by , M.Vinaya kumari Hemant Kundan singh Nitesh kumar sah


Introduction Importance India is largest population of cow and buffalo . India is the largest producer of milk Per capita consumption of milk is 250gm

Revolution in dairy industry:

Revolution in dairy industry Operation flood: It started by India’s National Dairy Development Board in 1970 Introduced under guidance of Dr . Kurian( father of operation flood ) It also called White Revolution . Objective: To create a nationwide Milk gride I t results In making india the largest producer of milk and milk products.

Dairy Products:

Dairy Products Milk Yogurt Dairy whittener Cheese Ice Creams Sour Cream Butter

Interesting Facts:

Interesting Facts It takes 2.5 gallons of milk to make one gallon of ice cream . It takes 10 gallons of milk to make one pound of cheese. It takes two gallons of water to create one gallon of milk. 500 gallons of blood have to pass through the udder to produce one gallon of milk . You would have to eat 2.5 cups of broccoli or 1 cup of turnip greens to equal the calcium in two servings of dairy products.

Industry structure:

Industry structure State co-operatives & privately owned Indian companies dominate the liquid milk sector India has around 70,000 village dairy co-operatives, 22 co-operative dairy federations at state level & 170 milk producer unions at district level Infant Milk Food , Milk Powder , Whitener , Condensed Milk , Malted Milk Food , Butter, Cheese , Ice Cream and Ghee are the major value added products from the Indian dairy sector Gujarat Cooperative Milk Marketing Federation Ltd. ( Amul ) and Nestle are the leading players in the value-added segment

Review of existing Govt. initiatives:

Review of existing Govt. initiatives IDDP(Intensive Dairy Development Plan) Cooperative scheme NPCBB(National Programme for Cattle and Buffalo Breeding) DVCFS(Dairy Venture Capital Fund Scheme) National Dairy Plan Delhi Milk Scheme Central Fodder Scheme

Structure of Indian dairy industry :

Structure of Indian dairy industry

Key facts of Indian Dairy Industry:

Key facts of Indian Dairy Industry

Typical milk consumption in Indian Household:

Typical milk consumption in Indian Household

Dairy Cow Breeds:

Dairy Cow Breeds Indian

Exotic Breeds:

Exotic Breeds

Buffalo Breeds:

Buffalo Breeds

Supply chain of Dairy Industry:

Supply chain of Dairy Industry

PowerPoint Presentation:


State-wise share of milk production (in year 2009-10):

State-wise share of milk production (in year 2009-10) state Cow milk (in 1000tonne) Buffalo milk (in 1000tonne) Andhra pradesh 2828 7601 Bihar 3097 2807 Gujrat 3327 5285 Hariyana 925 5020 Karnataka 3263 1506 Rajasthan 2701 5840 Maharashtra 4042 3355 Uttra pradesh 5142 13902 INDIA 47825 59201

Annual Growth Rate(%):

Annual Growth Rate (%) Year Milk(AGR%) 1950-51 to 1960-61 1.64 1960-61 to 1973-74 1.15 1973-74 to 1980-81 4.51( white revolution ) 1980-81 to 1990-91 5.48 1990-91 to 2000-01 4.11 2000-01 t0 2009-10 3.77

Production of milk in India:

Production of milk in India Year Total ( mn tonne ) 1950-51 17 1990-91 53 1994-95 63.5 2000-01 80. 6 2009-10 112.5

PowerPoint Presentation:

SWOT Analysis of Dairy Industry


STRENGTH Demand profile :  Absolutely optimistic. Margins :  Quite reasonable, even on packed liquid milk. Flexibility of  product mix:  Tremendous. With balancing equipment, you can keep on adding to your product line. Availability of raw material :  Abundant. Presently, more than 80 per cent of milk produced is flowing into the unorganized sector, which requires proper channelization. Technical manpower :  Professionally-trained, technical human resource pool, built over last 30 years.

Weaknesses :

Weaknesses Perishability :  Pasteurization has overcome this weakness partially. Lack of control over yield :  Theoretically, there is little control over milk yield. Logistics of procurement :  Woes of bad roads and inadequate transportation facility make milk procurement problematic. Problematic distribution :  lack of proper milk and milk product distribution channel. Competition:   With so many newcomers entering this industry, competition is becoming tougher day by day.


Opportunities Value addition:  There is a phenomenal scope for innovations in product development, packaging and presentation. Steps should be taken to introduce value-added products like  shrikhand , ice creams ,  paneer , khoa , flavored milk , dairy sweets, etc Addition of cultured products like yoghurt and cheese lend further strength - both in terms of utilization of resources and presence in the market place. A lateral view opens up opportunities in milk proteins through casein, caseinates and other dietary proteins, further opening up  export opportunities . Export potential:   Amul is exporting to Bangladesh, Sri Lanka, Nigeria, and the Middle East


Threats Milk vendors, the un-organized sector :  Today milk vendors are occupying the pride of place in the industry. Organized dissemination of information about the harm that they are doing to producers and consumers should see a steady decline in their importance.

Challenge at the small holder level:

Challenge at the small holder level Inadequate feeding of animals More disease incidence Low genetic potential of animals Lack of chilling capacities High production cost Delayed and irregular payment

Challenges at collection level:

Challenges at collection level Milk base consisting of small holder. Involvement of too many intermediaries Gaps in information Absence of screening system Lack of infrastructure Manipulation of the quality of milk by farmer

Challenges at processing level:

Challenges at processing level Seasonality of production and fluctuating supply Absence of quality standard Adulteration and food safety Lack of trained and skilled workers

Challenges at storage and logistics level:

Challenges at storage and logistics level Lack of cold storage facilities Lack of transport facilities

Challenges for marketing:

Challenges for marketing Majority of the market is still unorganised Acceptiblity of the consumer base Less penetration to the rural market Lack of transparent milking pricing system


AMUL AMUL means " priceless " in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya," was suggested by a quality control expert in Anand. Amul products have been in use in millions of homes since 1946. Amul a leading food brand in India with a Turnover: Rs. 6711 crore in 2008-09. P.G.Bhatol is the present chairman and R.S.Sodhi is the present Chief GM of AMUL.


Introduction Amul (ANAND MILK UNION LIMITED) formed in 1946 , is a dairy cooperative movement in India. It is a brand name managed by an apex cooperative organization, Gujarat cooperative milk Marketing Federation Ltd. (GCMMF) , which today is jointly owned by some 3 million milk producers in Gujarat, India .

PowerPoint Presentation:

Dr.Verghese Kurien who is also well-known as “The Father of White Revolution” in India. He is also known as the brain behind the success of the largest dairy development programme in the world by the name of Operation flood which is also known as the “ Milkman of India ”.

PowerPoint Presentation:

White Revolution. (1966) Verghese Kurien’s Amul experiment in Gujarat soon blossomed into the much larger Operation Flood, spread over 23 states, 170 districts and 90,000 village cooperatives. It changed India from an importer to the world's largest milk producer and exporter.

PowerPoint Presentation:

World's Largest Pouched Milk Brand World's Biggest Vegetarian Cheese Brand


Vision “Liberate our farmers from economic oppression and lead them to prosperity.”

Mission :

Mission Mission2020 :- dairy co operatives of Gujarat turnover of Rs.27000 crores by the year 2020 .

Strategy of Amul:

Strategy of Amul

PowerPoint Presentation:

Uses automated milk collection system units for collection of milk. Uses data analysis software for forecasting milk production and increasing productivity One of the first five Indian organizations to have a Web presence Has made IT education compulsory for all its employees .

PowerPoint Presentation:

Members: 13 district cooperative milk producers' Union No. of Producer Members: 3 million No. of Village Societies: 12,792 Total Milk handling capacity: 10.16 million liters per day Milk collection (Total - 2006-07): 2.38 billion liters Milk collection (Daily Average 2006-07): 6.5 million liters Cattle feed manufacturing capacity: 2640Mts per day Milk Drying capacity: 594Mts. Per day.

PowerPoint Presentation:

CAGR: 32% Annual Turnover Of Rs 4300 Crore (2006-07) Rs 10,000-crore mark over the next three years. Four decades to become Rs 2,000-crore entity But, the turnover doubled to over Rs 4,300 crore within nine years from 1999 to 2007



Types of Products:

Types of Products Bread spreads a) Amul Butter b) Amul Lite Low Fat Bread spread c) Amul Cooking Butter d) Delicious Margarine

PowerPoint Presentation:

Pure Ghee a) Amul Pure Ghee b) Sagar Pure Ghee c) Amul Cow Ghee

PowerPoint Presentation:

Chocolate & confectionery a) Amul Milk Chocolate b) Amul Fruit & Nut Chocolate c) Amul Bindass d) Amul Rejoice

PowerPoint Presentation:

Fresh Milk a) Amul Taaza Milk 3% Fat b) Amul Gold Full Cream Milk 6% Fat c) Amul Shakti Standardizes Milk 4.5% Fat d) Amul cow Milk

PowerPoint Presentation:

Milk Powders a) Amul Full Cream Milk Powder b) Amulya Dairy Whitener c) Sagar Skimmed Milk Powder

PowerPoint Presentation:

Amul – Product Portfolio in Graph Market share 50

Amul "Utterly Delicious" Parlours :

Amul "Utterly Delicious" Parlours Amul has recently entered into direct retailing through "Amul Utterly Delicious" parlours created in major cities Ahmedabad, Bangalore, Baroda, Delhi, Mumbai, Hyderabad and Surat. Amul has plans to create a large chain of such outlets to be managed by franchisees throughout the country. AMUL created Amul Parlours at some prominent locations in the country, which are run by the company or its wholesale dealers.

PowerPoint Presentation:

Customer Based Market Segmentation Health Conscious Kids Women Youth Calorie Conscious 52

PowerPoint Presentation:

Kids Amul Kool Chocolate Milk Nutramul Energy Drink Amul Kool Millk Shaake 53

PowerPoint Presentation:

Womens Amul Calci 54

PowerPoint Presentation:

Youth UtterlyDelicious Pizza Amul Emmental Cheese Amul Cheese Spreads 55

PowerPoint Presentation:

Health Conscious Nutramul Amul Shakti Health Food Drink 56

PowerPoint Presentation:

Calorie Conscious Amul Lite Sagar Skimmed Milk Powder Amul Lite Slim and Trim Milk 57

SWOT Analysis:

SWOT Analysis

Strength :

Strength largest food brand in India & Asia High quality , low price Introduced TQM World's largest pouched milk brand Very highAnnual turnover Highly diverse product mix

Weakness :

Weakness Strong dependency on weak infrastructure Risks of highly complex supply chain Short self life of its product Alliance with third parties

Opportunities :

Opportunities Penetrate international markets Use internet to sell its products Diversify product portfolio to enter new product categories

Threat :

Threat Competitor Competition from MNCs in butter Ban on export of milk powder Growing price of milk

PowerPoint Presentation:

CRITICAL SUCCESS FACTORS 1) Supply Chain 2) Developing demand 3) Introducing high value products 4) Distribution network 5) Coordination 6) Small group activities 7) Just-in-Time 8) Kiosks

PowerPoint Presentation:

Butter Britannia Nestle Cheese Britannia Baby Food Nestle Heinz Dairy Whitener Segment Nestle Britannia Ice creams HLL AMUL’s Competitors

PowerPoint Presentation:

Chocolates & Confectionaries Cadbury Nestle Pizza Pizza Hut Dominos Nirulas Frozen pizza Curd Nestle Mother Dairy Ultra High Treated Milk Nestle Britannia


Sweet Condensed milk Nestle Cottage Cheese(Paneer) Britannia Milk Additives Cadbury Smithkline Beecham Flavored Milk Britannia Nestle

Amul hits:

Amul hits Tension between the two Khans of Bollywood - March '09. Terrorists attack the Sri-Lankan cricketers in Lahore - Feb'09


CONCLUSION Amul one of the fastest growing industries of India. This industry has revolutionized the Indian dairy sector and also brought it back from the brink of extinction . Also it was one of the first successful cooperative associations in India and also now the market leader in the dairy sector . 75


References http://www.georgiastats.uga.edu/sasweb/cgi-bin/broker http://www.georgiastats.uga.edu/sasweb/cgi-bin/broker http://www.fmmacentral.com/PDFdata/msb200502.pdf http://www.dailyping.com/archive/2000/05/28/ http://www.amulindia.com http://www.icar.org.in

PowerPoint Presentation:

Thank You

authorStream Live Help