Hindustan Unilever Limited

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Hindustan Unilever Limited:

Hindustan Unilever Limited HUL’s Corporate purpose- “ The Highest standard of corporate behavior towards everyone we work with, the communities we touch, and the environment on which we have an impact”


CSR at HUL Community Initiatives – Disability. Ankur – ( seeding) Started for Handicapped children Aim was to provide special education,services to children. Kappagam – ( shelter) Same as Ankur

Special Education & rehabilatation:

Special Education & rehabilatation Asha Dhan Supported Mother Teresa, Missionaries. Mother Teresa’s Mission – Serve poorest of poor Helped abandoned, challenged and HIV patients.

School contact Programme:

School contact Programme Offered Donation to build auditorium,library,purchase computers. Organised workshop for teacher to train them.

Disaster relief – Rebuilding Lives:

Disaster relief – Rebuilding Lives Reconstructed a village in Kachch District. Provided with School, Playground, community center. Renamed as “ yashodadham”

Lifebuoy Swasthya Chetana:

Lifebuoy Swasthya Chetana Single largest rural health, hygiene programme. To educate people about basic Hygienic habits. Covered 15000 villages,8 states and 70 million people.

Health and Hygiene Education:

Health and Hygiene Education Lifebuoy Lifeline Express For people who are cannot afford services of Doctor. “Hospital on Rails.”

“Project Shakti”:

“Project Shakti” Objective is to To create income generating capabilities for underprivileged rural woman by providing a sustainable micro enterprises opportunity To improve rural living standard through health and hygiene awareness. Shakti is pioneering effort in creating livelihood for rural woman.

Slide 9:

Typically woman receives stock at her door step from distributor Each entrepreneur services 6 – 10 villages with 4 to 5 brand. This gives woman a steady business which gives her an income in excess of Rs. 1000 This helped in making changes in woman’s status.

The Vision:

The Vision HUL envision the creation of 1,00,000 Shakti Entrepreneur covering 5,00,000 villages and touching the lives of 600 million rural people by year 2010

ITC Profile:

ITC Profile ITC is one of India's foremost private sector companies ITC has a diversified presence Nation-oriented organization

ITC's CSR initiatives:

ITC's CSR initiatives e-Choupal Integrated Watershed Development Women's Empowerment Primary Education Livestock Development

e-Choupal :

e-Choupal How it started? ITC's International Business Division (IBD) Realized that there were numerous constraints Agricultural information was incomplete or inconsistent.


Implementation Introduced in the year 2000 Began with the soyabean farmers Sets up kiosks in villages Information can be obtained by the farmers through the kiosk free of cost ITC initially placed e-Choupals in villages that are within a ten to fifteen kilometer radius of a city. ITC procurement center is a professionally run operation Designed a hardware solution


DEVELOPMENT BENEFIT Farmers have more control over their choices Increases trust and fairness Direct supply chain to ITC

Integrated watershed development :

Integrated watershed development Two critical objectives: Water conservation and Soil enrichment

Women empowerment :

Women empowerment Economic empowerment of women transforms them into powerful agents of social change Organized village women into micro-credit groups Provides training to group members to handle bank accounts Venture funds provided

Primary education :

Primary education Aimed at overcoming the lack of opportunities available to the poor Financed the establishment of Supplementary Learning Centres and teacher training programmes Organizes summer camps

Livestock Development:

Livestock Development Assisting farmers to cross-breed their low milk-yielding cattle with high-yielding breeds.

Argument against CSR:

Argument against CSR Loss of Profit Maximization Cost Lack of skills Dilution of Purpose Lack of broad support Lack of accountability

Argument for CSR:

Argument for CSR Public expenditure Long Run Viability Public Image Better Environment Avoidance of government regulation Balance of Responsibility and Power

Slide 22:

Let Business Try Business has the resources Problems can become profit Prevention is better than cure Shareholder Interest


KEY LESSONS “Corporate Social Responsibility is not a Charity” Large corporation can play a major role Key role of information technology

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