logging in or signing up Public relations and publicity MMC module 5 (1) krishnanroshima Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 64 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: April 09, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Publicity and public relations: Publicity and public relations Module VPublic Relations department: Public Relations department Is a unit in the firm that manages items such as publicity and other communications with all of the groups that make contact with the companyPR functions: PR functions Monitor internal and external public Provide positive information to each public that reinforces the IMC plan React quickly to any shift by any of the publics from the desired positionProcess of PR: Process of PR Determining and evaluating public attitudes: This provide input into planning process Serves as an early warning system Secures support internally Increases the effectiveness of the communicationProcess of PR: Process of PR Establishing a PR plan: Define PR problems Plan the programme Take action and communicate Evaluate the programmeProcess of PR: Process of PR Developing and executing PR program: Determine the relevant target audience both internal and external Once they are identified PR programme must be developed and delivered to the receiversPR tools: PR tools Corporate newsletters Press releases Exclusives Interviews Annual reports Stockholder correspondence Community involvement Special events InternetPR events: PR events Altruistic activities Are things provided to employees and other internal stakeholders Cause related marketing Firm ties a marketing program to some kind of charity work or event so that goodwill can be generatedAdvantages of PR: Advantages of PR Credibility of the corporation increases as PR is not perceived as paid communication Cost of PR is very often low It avoids clutter PR facilitates lead generation It has the ability to reach specific groups Facilitates image buildingDisadvantages of PR: Disadvantages of PR Though PR messages can break through the clutter of commercials, receiver may not make connection It may also misfire as a result of lack of coordination with the marketing department When marketing and PR operate independently, there is a danger of inconsistent communication and redundancies You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Public relations and publicity MMC module 5 (1) krishnanroshima Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 64 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: April 09, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Publicity and public relations: Publicity and public relations Module VPublic Relations department: Public Relations department Is a unit in the firm that manages items such as publicity and other communications with all of the groups that make contact with the companyPR functions: PR functions Monitor internal and external public Provide positive information to each public that reinforces the IMC plan React quickly to any shift by any of the publics from the desired positionProcess of PR: Process of PR Determining and evaluating public attitudes: This provide input into planning process Serves as an early warning system Secures support internally Increases the effectiveness of the communicationProcess of PR: Process of PR Establishing a PR plan: Define PR problems Plan the programme Take action and communicate Evaluate the programmeProcess of PR: Process of PR Developing and executing PR program: Determine the relevant target audience both internal and external Once they are identified PR programme must be developed and delivered to the receiversPR tools: PR tools Corporate newsletters Press releases Exclusives Interviews Annual reports Stockholder correspondence Community involvement Special events InternetPR events: PR events Altruistic activities Are things provided to employees and other internal stakeholders Cause related marketing Firm ties a marketing program to some kind of charity work or event so that goodwill can be generatedAdvantages of PR: Advantages of PR Credibility of the corporation increases as PR is not perceived as paid communication Cost of PR is very often low It avoids clutter PR facilitates lead generation It has the ability to reach specific groups Facilitates image buildingDisadvantages of PR: Disadvantages of PR Though PR messages can break through the clutter of commercials, receiver may not make connection It may also misfire as a result of lack of coordination with the marketing department When marketing and PR operate independently, there is a danger of inconsistent communication and redundancies