logging in or signing up Marketing - Just Dial krazy_pal1 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1486 Category: Education License: All Rights Reserved Like it (1) Dislike it (0) Added: January 17, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: krazy_pal1 (9 month(s) ago) Thanks guys! Saving..... Post Reply Close Saving..... Edit Comment Close By: jaidhanesha14 (12 month(s) ago) it would be more useful if we can download it Saving..... Post Reply Close Saving..... Edit Comment Close By: jaidhanesha14 (12 month(s) ago) ver useful ppt thanks Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Marketing Essentials ProjectGroup No:- 5 : Marketing Essentials ProjectGroup No:- 5 Just Dial : Just Dial Just Dial is India's no.1 local search engine which provides comprehensive updated information on all the B2B and B2C products & Services. It is not only in Mumbai but in popular cities of India like Ahmadabad, Delhi, Goa, etc. Is a new service from Instant Webs who are one of the UK's leading suppliers of Business Internet Web Hosting and Domain Naming Solutions. Just Dial helps both buyers and sellers. Get in touch with each other . It solves queries related to products. History : History Just Dial Services was founded in 1994 with a vision to bring out revolutionary concepts in the field of information search media. The product offering caters to consumers via internet, telephone and SMS on mobile phones . Just Dial services are accessible from 45 cities through the phone. Just Dial services receive approximately 26 million phone calls a year. JUST DIAL PRIVATE LIMITED : JUST DIAL PRIVATE LIMITED The company caters to over 25 million unique users spread across 240 cities in India. This unique local search service is available on Phone, Web, WAP and SMS. Just Dial, India employs 4000 strong work force, has more than 1,35,000 paid advertisers. The company bridges the gap between buyers and sellers by helping buyers find the right providers of products and services. Also helps sellers improve the efficiency of their marketing channels. Company Profile Competitive Strength Key Highlights of Just Dial : Key Highlights of Just Dial The leading local search brand in India. Large customer base and nationwide coverage. Highly scalable platform. Excellent track record in user experience. Very high customer satisfaction. Modern infrastructure and constantly updated technology. Vastly Experienced management team. The 7 P’s of Marketing : The 7 P’s of Marketing The major marketing management decisions can be classified in one of the following four categories: Product Price Place (distribution) Promotion People Process Physical Evidence These variables are known as the marketing mix or the 4 P's of the marketing. They are the variables that marketing managers can control In order to best satisfy customers in the target market. The marketing mix is portrayed in the following diagram: The firm attempts to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner. Product : Product The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering. Product decisions include aspects such as function, appearance, packaging, service, warranty, etc. In case of Just Dial, the product can be referred to as a link or a bridge between the manufacturers/retailers/sellers and the potential consumers. Services offered by Just Dial : Services offered by Just Dial Offers variety of services and information related to : Entertainment Institutes Consumer Durables Travel Assistance Facilities Workmen Assistance Price : Price Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing. For a company to prosper, the pricing should be suitable taking into consideration the company’s objectives and also importantly the worth of the product/service offered in return. To generate revenue, Just Dial charges retailers/suppliers/companies a specific amount on a contractual basis for customer references. This helps them to offer the best service to the customers and also attain company goals effectively and also helps companies to sell their products and increase their customer base. Just Dial Free Service : Just Dial Free Service Place : Place From anywhere in India we can call Just Dial. Just Dial gets 2 Million calls a day in India Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions. Just Dial currently has its own offices in 11 cities which are in major metros and Tier II cities including Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Pune, Ahmedabad, Kolkata, Coimbatore, Vadodara & Jaipur. Promotion : Promotion Promotion decisions are related to communicating and selling to potential consumers. Break Even Analysis is considered while doing promotion at Just dial. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them. Promotion decisions involve advertising, public relations, media types, etc. Promotions (cont.) : Promotions (cont.) Communication Channels Newspapers Direct Mails Radio Television Mobile Posters Individual Referral E-Mail Internet (company website) People : People An essential ingredient to any service provision is the use of appropriate staff and people. Recruiting the right staff and training them appropriately in the delivery of their service is essential for competitive advantage. Consumers make judgments and perceptions of the service based on the employees they interact with. Staff should have the appropriate interpersonal skills, attitude, and service knowledge to provide the service that consumers are paying for. Physical Evidence : Physical Evidence The product offering caters to consumers via internet, telephone and SMS on mobile phones. Just Dial services are accessible from 45 cities through the phone. Physical evidence is an essential ingredient of the service mix, consumers will make perceptions based on their sight of the service provision which will have an impact on the organizations perceptual plan of the service. In Mumbai Just Dial is located at Malad Address: Just Dial Private Ltd.Palmcourt, Building-M, 501/B, 5th FloorBesides Goregaon Sports Club,Link Road, Malad (West), Mumbai - 400064 Summary of Marketing Mix Decisions : Summary of Marketing Mix Decisions The following table summarizes the marketing mix decisions, including a list of some of the aspects of each of the 4Ps : Interview with Mr. M.V. Raman – President - Administration : Interview with Mr. M.V. Raman – President - Administration What are Just Dial’s profit? Just Dial gets profit by the dealer’s who register their names and business with Just Dial and they pay Just Dial for registering their names. Many businesses across India get benefit by Just Dial. For eg: Shobha Arya, Proprietor, Chocolate Manufacturer Initial investment10,000 Current investment 67,000. What are the marketing strategy of Just Dial? Data Collecting Improving Software Very minutely we pay attention on customer advise. Media Speak About Just DialJust Dial Expanding globally (cnbc tv 18) : Media Speak About Just DialJust Dial Expanding globally (cnbc tv 18) Just Dial Genie : Just Dial Genie Just Dial Genie - A 24x7 Personal Assistant Your wish is his command & everything is done within seconds - just on a phone call. Genie also helps you Refer & Earn more than Rs.1, 00,000 every year, for a lifetime!! Genie Who works round the clock for anything and everything you need anytime. It is brought to you Just Dial. Whenever you need information Just dial genie and presto the information will be served to you on the platter with electrifying speed. Our views : Our views Just Dial is a service provider. It makes relationship between the buyers and suppliers. It helps both the parties to find the right product at the right place at the right time. Just Dial is useful for every person, it is 24hrs service. Just Dial is the most trendy, informative, and up-to-date search engine. Both the website and the service executives are fantastic in terms of speedy & accurate information being provided. Thanks to Just Dial for their services in finding out people and services available within no time 24X7. Easy way to search anything, just by a single click!!! You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Marketing - Just Dial krazy_pal1 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1486 Category: Education License: All Rights Reserved Like it (1) Dislike it (0) Added: January 17, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: krazy_pal1 (9 month(s) ago) Thanks guys! Saving..... Post Reply Close Saving..... Edit Comment Close By: jaidhanesha14 (12 month(s) ago) it would be more useful if we can download it Saving..... Post Reply Close Saving..... Edit Comment Close By: jaidhanesha14 (12 month(s) ago) ver useful ppt thanks Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Marketing Essentials ProjectGroup No:- 5 : Marketing Essentials ProjectGroup No:- 5 Just Dial : Just Dial Just Dial is India's no.1 local search engine which provides comprehensive updated information on all the B2B and B2C products & Services. It is not only in Mumbai but in popular cities of India like Ahmadabad, Delhi, Goa, etc. Is a new service from Instant Webs who are one of the UK's leading suppliers of Business Internet Web Hosting and Domain Naming Solutions. Just Dial helps both buyers and sellers. Get in touch with each other . It solves queries related to products. History : History Just Dial Services was founded in 1994 with a vision to bring out revolutionary concepts in the field of information search media. The product offering caters to consumers via internet, telephone and SMS on mobile phones . Just Dial services are accessible from 45 cities through the phone. Just Dial services receive approximately 26 million phone calls a year. JUST DIAL PRIVATE LIMITED : JUST DIAL PRIVATE LIMITED The company caters to over 25 million unique users spread across 240 cities in India. This unique local search service is available on Phone, Web, WAP and SMS. Just Dial, India employs 4000 strong work force, has more than 1,35,000 paid advertisers. The company bridges the gap between buyers and sellers by helping buyers find the right providers of products and services. Also helps sellers improve the efficiency of their marketing channels. Company Profile Competitive Strength Key Highlights of Just Dial : Key Highlights of Just Dial The leading local search brand in India. Large customer base and nationwide coverage. Highly scalable platform. Excellent track record in user experience. Very high customer satisfaction. Modern infrastructure and constantly updated technology. Vastly Experienced management team. The 7 P’s of Marketing : The 7 P’s of Marketing The major marketing management decisions can be classified in one of the following four categories: Product Price Place (distribution) Promotion People Process Physical Evidence These variables are known as the marketing mix or the 4 P's of the marketing. They are the variables that marketing managers can control In order to best satisfy customers in the target market. The marketing mix is portrayed in the following diagram: The firm attempts to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner. Product : Product The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering. Product decisions include aspects such as function, appearance, packaging, service, warranty, etc. In case of Just Dial, the product can be referred to as a link or a bridge between the manufacturers/retailers/sellers and the potential consumers. Services offered by Just Dial : Services offered by Just Dial Offers variety of services and information related to : Entertainment Institutes Consumer Durables Travel Assistance Facilities Workmen Assistance Price : Price Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing. For a company to prosper, the pricing should be suitable taking into consideration the company’s objectives and also importantly the worth of the product/service offered in return. To generate revenue, Just Dial charges retailers/suppliers/companies a specific amount on a contractual basis for customer references. This helps them to offer the best service to the customers and also attain company goals effectively and also helps companies to sell their products and increase their customer base. Just Dial Free Service : Just Dial Free Service Place : Place From anywhere in India we can call Just Dial. Just Dial gets 2 Million calls a day in India Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions. Just Dial currently has its own offices in 11 cities which are in major metros and Tier II cities including Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Pune, Ahmedabad, Kolkata, Coimbatore, Vadodara & Jaipur. Promotion : Promotion Promotion decisions are related to communicating and selling to potential consumers. Break Even Analysis is considered while doing promotion at Just dial. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them. Promotion decisions involve advertising, public relations, media types, etc. Promotions (cont.) : Promotions (cont.) Communication Channels Newspapers Direct Mails Radio Television Mobile Posters Individual Referral E-Mail Internet (company website) People : People An essential ingredient to any service provision is the use of appropriate staff and people. Recruiting the right staff and training them appropriately in the delivery of their service is essential for competitive advantage. Consumers make judgments and perceptions of the service based on the employees they interact with. Staff should have the appropriate interpersonal skills, attitude, and service knowledge to provide the service that consumers are paying for. Physical Evidence : Physical Evidence The product offering caters to consumers via internet, telephone and SMS on mobile phones. Just Dial services are accessible from 45 cities through the phone. Physical evidence is an essential ingredient of the service mix, consumers will make perceptions based on their sight of the service provision which will have an impact on the organizations perceptual plan of the service. In Mumbai Just Dial is located at Malad Address: Just Dial Private Ltd.Palmcourt, Building-M, 501/B, 5th FloorBesides Goregaon Sports Club,Link Road, Malad (West), Mumbai - 400064 Summary of Marketing Mix Decisions : Summary of Marketing Mix Decisions The following table summarizes the marketing mix decisions, including a list of some of the aspects of each of the 4Ps : Interview with Mr. M.V. Raman – President - Administration : Interview with Mr. M.V. Raman – President - Administration What are Just Dial’s profit? Just Dial gets profit by the dealer’s who register their names and business with Just Dial and they pay Just Dial for registering their names. Many businesses across India get benefit by Just Dial. For eg: Shobha Arya, Proprietor, Chocolate Manufacturer Initial investment10,000 Current investment 67,000. What are the marketing strategy of Just Dial? Data Collecting Improving Software Very minutely we pay attention on customer advise. Media Speak About Just DialJust Dial Expanding globally (cnbc tv 18) : Media Speak About Just DialJust Dial Expanding globally (cnbc tv 18) Just Dial Genie : Just Dial Genie Just Dial Genie - A 24x7 Personal Assistant Your wish is his command & everything is done within seconds - just on a phone call. Genie also helps you Refer & Earn more than Rs.1, 00,000 every year, for a lifetime!! Genie Who works round the clock for anything and everything you need anytime. It is brought to you Just Dial. Whenever you need information Just dial genie and presto the information will be served to you on the platter with electrifying speed. Our views : Our views Just Dial is a service provider. It makes relationship between the buyers and suppliers. It helps both the parties to find the right product at the right place at the right time. Just Dial is useful for every person, it is 24hrs service. Just Dial is the most trendy, informative, and up-to-date search engine. Both the website and the service executives are fantastic in terms of speedy & accurate information being provided. Thanks to Just Dial for their services in finding out people and services available within no time 24X7. Easy way to search anything, just by a single click!!!