Presentation Transcript
Slide 1:krishna prasad 1 Industrial marketing
Fewer, technical
Higher value
Occasional buying
Regular customer Services marketing
Intangibility
Variation
Time being
Perishability
Added value
Development
Indicator
Helps other sectors Global marketing
Deciding whether to
go abroad?
Which market to enter?
How to enter?
Deciding on the
Marketing program
Deciding o the
marketing organization Methods
Indirect exporting, direct exporting, licensing, joint ventures, direct investment reasons
Commitment,risk,control,profit potential
Slide 2:krishna prasad 2 Product life cycle introduction Growth maturity decline Low sales
Negetive profit
Innovative customers
Few competitors
Product awareness
Expenditure
Offer basic product
Cost price
Offer basic product
Advertising more raising sales
raising profits
early adopters
growing competitors
market share
services, extensions
penetrate price
intensive distribution
mass advertising peak sales
high profits
middle majority
stable competitors
defending market share
diversification ,models
competitive price
more intensive distribution
differences&benefits adv declining sales
Decline profits
Laggards
Declining
Reduce expenditure
drop weak brands
cost price
dropout lets
adv cost cut