marketing management

Slide 1: 

krishna prasad 1 Industrial marketing Fewer, technical Higher value Occasional buying Regular customer Services marketing Intangibility Variation Time being Perishability Added value Development Indicator Helps other sectors Global marketing Deciding whether to go abroad? Which market to enter? How to enter? Deciding on the Marketing program Deciding o the marketing organization Methods Indirect exporting, direct exporting, licensing, joint ventures, direct investment reasons Commitment,risk,control,profit potential

Slide 2: 

krishna prasad 2 Product life cycle introduction Growth maturity decline Low sales Negetive profit Innovative customers Few competitors Product awareness Expenditure Offer basic product Cost price Offer basic product Advertising more raising sales raising profits early adopters growing competitors market share services, extensions penetrate price intensive distribution mass advertising peak sales high profits middle majority stable competitors defending market share diversification ,models competitive price more intensive distribution differences&benefits adv declining sales Decline profits Laggards Declining Reduce expenditure drop weak brands cost price dropout lets adv cost cut