Articles 1 & 2 :
Articles 1 & 2 The best corporate blogs are open, honest and authentic
Still as companies learn to use blogs well, we can expect to see many more of them
Articles discussed Wal-Mart blog
Actually put on the Internet by PR firm Edelman
People were not too impressed
Articles 3 & 4 :
Articles 3 & 4 Meat puppet – a fictional person that passes as an actual human being online
Can be on sites such as Myspace or Facebook
Sites or people are usually created to get some sort of buzz in a particular industry to gain attention
Articles 5 & 6 :
Articles 5 & 6 AOL & Myspace give away user information
Codes are released on Myspace so people can view private and minor pages
AOL puts out user research information
People could be identified based on the searches each individual conducted
Article 7 & 8 :
Article 7 & 8 Hershey Foods & Mrs. Fields sued for violating COPA
Websites collected information from minors without the consent of a parent or guardian
The information was not passed on to a third party.
Social networking site Xanga sued for letting children under the age of 13 register for their service
Violates the Children’s Online Privacy Protection Act
Articles 9 & 10 :
Articles 9 & 10 Online advertising contests
Malibu Rum
People are angry with the final decision
Winners says he’s entered several online contests, people complaining are just sore losers
Chevy Tahoe
People began posting negative ads about the SUV
Chevy Corporation left ads on website to create a buzz