Abusing the Power

ABUSING THE POWER:Internet Deception : 

ABUSING THE POWER:Internet Deception Wal-Mart PR employees impersonate consumers and create fake blogs Sony creates a “Flog” to promote its new PSP via the Zipatoni marketing agency Consumers favor more personal and straight-forward promotional approaches Typical deceptive figures include: “Meat Puppets,” “Sock Puppets,” “Astroturfs,” and “Trolls”

ABUSING THE POWER:Privacy Violations : 

ABUSING THE POWER:Privacy Violations MySpace privacy controls were unattended for months, granting access to underage members’ profiles AOL releases intimate search information of 658,000 of its subscribers Hershey Foods and Mrs. Field’s Cookies are fined for collecting children’s personal information without parental consent

ABUSING THE POWER:Contest Scandals : 

ABUSING THE POWER:Contest Scandals Malibu Banana Rum hosts a video-making contest, andYouTube voters accuse winner of copying an existing ad Chevy challenges consumers to create a 30-second ad promoting their new SUV, and many consumers submit negative depictions based on high gas prices and global warming