Coca-Cola’s strategy :
Coca-Cola’s strategy long-term sustainable growth
Slide 3:
GDP of a city growth, so our per capita consumption will continuing rising.
Basic pattern of its interdependence with environments :
Obesity and Inactive Lifestyles.
Water Quality and Quantity.
Evolving Consumer Preferences.
Increased Competition and Capabilities in the Marketplace. Basic pattern of its interdependence with environments
Guideline for decision-making :
Guideline for decision-making 2009 WORLDWIDE UNIT CASEVOLUME GEOGRAPHIC MIX (24.4 BILLION) FUTURE
2020
References :
References http://www.coca-cola.com/i ndex.jsp
www.annualreview.thecoca-colacompany.com
http://www.thecoca-colaco mpany.com/investors/pdfs/form_10K_2009.pdf
http://en.wikipedia.org/wiki/The_Coca-Cola_Company