Slide 2:Group Members Names Roll No. Charanjit Ahluwalia -01 Simreen K Ahluwalia -02 Priyanka V. Moghe -30 Kiran Vora -55 Manthan H. Dodia -60


Frederick Winslow Taylor :Frederick Winslow Taylor


Frank and Lillian Gilbreth :Frank and Lillian Gilbreth


AKIO MORITO :AKIO MORITO


Life and Family :Born: 26-Jan-1921Birthplace: Nagoya, JapanDied: 3-Oct-1999Location of death: Tokyo, JapanCause of death: Pneumonia Gender: MaleRace or Ethnicity: AsianSexual orientation: StraightOccupation: Business Nationality: JapanExecutive summary: Co-Founder of Sony Military service: Japanese Navy (Lt., WWII, 1944-45) Life and Family


Slide 9:Father: Kyuzaemon     High School: High School Number Eight    University: BS Physics, Osaka Imperial University (1944)    Sony Co-Founder 1946, CEO 1971-, Chairman 1976-94


Slide 10:Throughout his career Morita remained an avid sportsman. He played golf for over 40 years. At age 55 he took up tennis; at 60, downhill skiing; at 64 he resumed water skiing; and at 68, scuba diving. Morita and his wife, Yoshiko, have two sons and a daughter , his sons Hideo and Masao and his daughter Naoko. He was fiercely strong Japanese businessman who recognized that Sony had to be, and indeed was, made in America.


Author of books: :Author of books: In 1966, Morita wrote a book called Never Mind School Records, in which he stresses that school records are not important in one's success or ability to do business. In 1986, Morita wrote an autobiography titled Made in Japan (biography) Made in Japan: Akio Morita and Sony (1986, memoir) Made in Japan is the autobiography of the late Akio Morita. The Japanese cofounder and former chairman of the Sony corporation He was famous for co-authoring the 1991 essay The Japan that Can Say "The Japan That Can Say No" is a 1989 essay co-written by Sony chairman Akio Morita and politician Shintaro Ishihara, which criticized United States business practices and encouraged Japanese to take a more independent role in business and foreign affairs.


EARLY LIFE OF AKIO MORITO :EARLY LIFE OF AKIO MORITO Born on January 26, 1921 in Nagoya, Japan Morita’s family had been in the sake brewing business for over fifteen generations which included the production of miso and soy sauce. He had begun being groomed to take over the family business by the age of ten. Morita realized that his true interest was not in sake after all, but rather in mathematics and physics Indeed, by the time he was in the tenth standard, Morita realized that he was not destined to keep the family tradition alive, much to the disappointment of his father.


Slide 13:Morita enrolled in Osaka Imperial University, where he graduated with a degree in physics in 1944. In that time, he had become particularly interested in the techniques and challenges of recording high quality sound. Trained as a physicist, Morita knew his services could be used, and thus enlisted in the Japanese Navy immediately upon graduation Akio joined the Navy in 1944. Not only did he rise in the ranks quickly, but it was also in the Navy where he met Masaru Ibuka, an electronics engineer. Morita had met Ibuka at the Navy’s Wartime Research Committee, an electronics engineer, the two became fast friends during the world war. Morita was invited to join the faculty of the Tokyo Institute of Technology.


Slide 14:Morita packed his belongings and prepared to leave for Tokyo, when an article about a research laboratory founded by Ibuka appeared in an Asahi newspaper column called, "Blue Pencil." With the end of the war, Ibuka had founded Tokyo Telecommunications Research Institute to embark on a new beginning. Upon reading this article, Morita visited Ibuka in Tokyo and they decided to establish a new company together. On May 7, 1946, Ibuka and Morita founded Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation) with approximately 20 employees and initial capital of 190,000 yen. To pronounce and remember, he changed the name to Sony Corporation and decided to write 'Sony' .


Brief history of Sony :Brief history of Sony In 1949, the company developed magnetic recording tape and in 1950, sold the first tape recorder in Japan In 1957, he produced a pocket-sized radio. However, the radio was slightly too big to fit in a shirt pocket, so Morita made his business men wear shirts with slightly larger pockets giving the radio a "pocket sized" appearance. In 1960 it produced the first transistor television in the world. In 1979 the “SONY-Walkman” was introduced, making it the world's first portable music player.,


Slide 16:In 1984 Sony launched the Discman series which extended their Walkman brand to portable CD products. In 1961, the Sony Corporation of America was the first Japanese company to be listed on the New York Stock Exchange. Then in 1979, Sony entered the financial business in Japan with the founding of Sony Prudential Life Insurance Co. Ltd., a 50-50 joint venture with The Prudential Life Insurance Co. of America


Slide 17:The company also adopted innovative marketing strategies and introduced many new products like compact discs, digital audiotapes, mini discs, PlayStations, DVDs, MPS Memory sticks, etc. On November 25, 1994, Morita announced his resignation as Sony chairman, after suffering a cerebral hemorrhage while playing tennis.


Achievements :Achievements Many products that have been launched throughout Sony's history can be credited to Morita's creativity and innovative ideas. His ideas gave birth to totally new lifestyles and cultures, and this is evident from such products as the Walkman and the video cassette recorder. He was also Vice Chairman of the Keidanren and was a member of the Japan-U.S. Economic Relations Group, (also known as the "Wise Men's Group"). Morita became executive vice-president of Sony Corporation in 1959, president in 1971, chairman and chief executive officer in 1976.


Slide 19:In 1972, Sony was awarded an Emmy by the National Academy of Television Arts and Sciences for the development of Trinitron - the first time an Emmy had been given for a product. In 1976, with Morita as CEO, Sony received another Emmy for the U-Matic video tape recording system. Sony's third Emmy was awarded for their one-inch helical-scan videotape recording; and it's fourth came in 1984, for a new video recorder with mass image storage capability specially suited for computer graphics. In 1985, Billboard gave Sony its Trendsetter Award for their revolutionary small D-5 compact disc player.


Slide 20:Akio Morita was awarded an honorary Doctor of Law degrees from the University of Pennsylvania and Williams College and various medals of honor in Japan, Great Britain, France, West Germany, Austria, and Brazil, among others.


How Morita Became an International Success :How Morita Became an International Success “There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies,” said Morita. How did he do it? Observation Marketing Management Fearless Innovation


Death :Death Akio Morita suffered a stroke in 1993, during a game of tennis. Finally, on Oct 3, 1999, Akio Morita died of pneumonia at the age of 78. Famous Quotes Don t be afraid to make a mistake. But make sure you don t make the same mistake twice. We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.


David MacKenzie Ogilvy :David MacKenzie Ogilvy


Slide 24:He was a college dropout, former chef and former door-to-door salesman who became a copywriter and founded the largest advertising agency in the world. He was a notable advertising executive. He has often been called “The Father of Advertising.”


Life and Family :Life and Family Born: June 23, 1911 Birthplace: West Horsley, Surrey in England Died: July 21, 1999 Location of death: Bonnes, France Gender: MaleSexual orientation: Straight Occupation: Business Executive summary: Founder of Ogilvy & Mather Military service: with the Intelligence Service at the British Embassy in Washington


Slide 26:Father: Francis John Mother: Dorothy Fairfield (Danzig) High School: St. Cyprian’s & Fettes College, in Edinburgh University: Christ Church, Oxford     Ogilvy & Mather: Founder Of Ogilvy & Mather 1948,


EARLY LIFE OF David Ogilvy :EARLY LIFE OF David Ogilvy At 13 Ogilvy went to Fettes college, in Edinburgh, founded by Sir William Fettes He won a scholarship in history to christ church, oxford in 1929. His studies were not particularly successful and he left Oxford in 1931 without graduating. He ran away to Paris and became a chef at the Hotel Majestic. After a year in Paris he returned to Scotland and started selling Aga cooking stoves door-to-door.


Slide 28:In 1938 he left to seek his fortune in the United States, George Gallup gave him a job measuring the popularity of film stars and stories for Hollywood studios. From the outbreak of war in 1939, he was also moonlighting as an adviser to the British Government on American public opinion. In 1941 Sir William Stephenson recruited him for his British Intelligence office in New York. In 1948, after a brief stint as a tobacco farmer in Pennsylvania.


Ogilvy & Mather :Ogilvy & Mather After working as a chef, researcher and farmer, David Ogilvy founded his own advertising agency in New York. The agency was called Ogilvy, Benson and Mather. Ogilvy had just $6000 in his account when he started the agency & He had a staff of two. Ogilvy & Mather was built on David Ogilvy's principles. David Ogilvy did not believe that advertising should be totally guesswork


Success of Ogilvy & Mather :Success of Ogilvy & Mather The function of advertising is to sell, and that successful advertising for any product is based on information about its consumer. Ogilvy and Mather, conducted extensive research on what really works, and then shared their findings with the world. Ogilvy also believed that people who are interested in advertising as a career should become students of advertising. “The man in the Hathaway shirt” with his aristocratic eye patch.


Famous Ads by Ogilvy :Famous Ads by Ogilvy The man from Schweppes is here” introduced Commander Whitehead, the elegant bearded Brit, bringing Schweppes (and “Schweppervesence”) to the U.S. A famous headline in the car business – “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”. US. One of his greatest successes was “Only Dove is one-quarter moisturizing cream”. This campaign helped Dove become the top selling soap in the


Achievements :Achievements A public offering in 1966 made Ogilvy a rich man. There followed 20 years of growth and expansion which brought into being a world- wide group of Ogilvy & Mather companies. In 1973 Ogilvy retired as Chairman of Ogilvy & Mather and moved to Touffou. In 1989 The Ogilvy Group was bought by WPP Group, a British holding company, for US$864 million. WPP became the largest marketing communications firm in the world, and David Ogilvy was named the company's non-executive chairman


Ogilvy’s advertising mantra followed these four basic principles. :Ogilvy’s advertising mantra followed these four basic principles. Research—Coming, as he did, from a background in research, he never underestimated its importance in advertising. In fact, in 1952, when he opened his own agency, he billed himself as Research Director. Professional discipline—“I prefer the discipline of knowledge to the chaos of ignorance.” He codified knowledge into slide and film presentations he called Magic Lanterns. He also instituted several training programs for young advertising professionals. Creative brilliance— A strong emphasis on the “BIG IDEA.” Results for clients—“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create” is one of his more famous quotes that might be apt here.


A few of the principles for print ads :A few of the principles for print ads Layout. A reader’s eye tends to look first at an illustration, second at the headline, third at a caption under the illustration, fourth to the copy. Therefore, the layout should be illustration first, every illustration should have a caption, headline second, copy third.   Typestyle. Serif typestyles are the easiest to read (they are typically used in books for this reason.) Use serif typestyles for your ads. Words with all capital letters are also hard to read. The eye tends to read "all caps" one letter at a time. Use upper and lower case.


Slide 37:Reverse. White letters on a black or dark background is almost impossible to read. Use it sparingly. If a newspaper or magazine requires you to "flag" an advertisement, write "advertisement" at the top in reverse, using italics. It is impossible to read and therefore practically invisible. Subheads. A subhead between the headline and body copy builds readership. For long copy, additional subheads throughout the copy helps retain interest.


Slide 38:Drop-initials. "If you start your body copy with a drop-initial, you increase readership by an average of 13 percent." Number points. "If you have a lot of unrelated facts to recite, don’t use cumbersome connectives. Simply number them."


Books By David Ogilvy :Books By David Ogilvy Confessions of an Advertising Man Ogilvy on Advertising An Autobiography (Trailblazers)


Death :Death David Ogilvy died on July 21, 1999 at his home, the Chateau de Touffou, in Bonnes, France. If you always hire people who are smaller than you are, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger than you are, we shall become giants. Famous Quotes


Slide 41:A good advertisement is one which sells the product without drawing attention to itself. Advertising is only evil when it advertises evil things. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. Advertising reflects the mores of society, but it does not influence them. Never stop testing, and your advertising will never stop improving.


Slide 42:Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. If it doesn't sell, it isn't creative. In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Ninety-nine percent of advertising doesn't sell much of anything.


Thank You. :Thank You.