How are Businesses Using WeChat to Engage Their Potential Customers

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Category: Entertainment
     
 

Presentation Description

Chat apps are both engaging and entertaining, which helps brands in reaching their consumers. WeChat is one such platform which has gained a huge user base in recent years. Thus, brands are capitalising on its wide reach and user base to market their products.

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Presentation Transcript

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How are Businesses Using WeChat to Engage Their Potential Customers Chat apps are both engaging and entertaining which helps brands in reaching their consumers. WeChat is one such platform which has gained a huge user base in recent years. Thus brands are capitalising on its wide reach and user base to market their products. The WeChat e-commerce platform has emerged as a medium for direct communication for brands to reach their consumers. In fact Kinofy a company based in Singapore is opening paths for Singaporean brands to enter the Chinese market with the help of WeChat. How can businesses leverage WeChat to market themselves effectively A company ’s official WeChat account allows the marketing team to customise their messages and offer value-added services such as promotional codes contests and making purchases via the application. Free software development kits and application programming interfaces are also available for the official account holders for developing applications on WeChat. Brands can now enjoy a significant control over how they wish to reach their customers. WeChat is used by businesses to launch their campaigns during festive seasons and send constant updates on their latest offers. Also having an official WeChat account creates trust among the customers and the business and reduces the impact that fraudulent accounts can have on the reputation of a brand. How to set up a successful WeChat official account The process of signing up for an official account on WeChatis straightforward and is done by applying through WeChat ’s official account page. Once the application has been submitted the company can keep check on their application process by submitting their QA registration email and application number. Tips for engaging users on the WeChat e-commerce platform 1. Navigation The official account comes with three menu tabs at bottom of the screen. Before designing the user interface brands need to establish the use case and sequence diagrams for how their consumers will be interacting with the application. This helps in ensuring optimal user-friendliness. 2. Content While the content depends on the nature of the brand and its identity as a general rule businesses should avoid text-heavy content that takes too long to load via mobile networks. They should also customise their content to suit the needs of their users in a specific market. 3. Usability

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Companies must also understand the limitations of mobile phone interfaces and cater their content and account page to suit the size of mobile screens. Explore the web for more information on how Kinofy is helping Singapore brands enter the Chinese market with the help of cross-border e-commerce platforms. Visit their website and arrange an appointment to discuss your business ’s expansion strategy and seek help from professionals to reach out to potential customers.

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