logging in or signing up marketing ethics khyatamsneha Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 9245 Category: Education License: All Rights Reserved Like it (9) Dislike it (1) Added: September 30, 2010 This Presentation is Public Favorites: 7 Presentation Description No description available. Comments Posting comment... By: stabol (6 month(s) ago) Please e-mail me the presentation at email@example.com. Thank you Saving..... Post Reply Close Saving..... Edit Comment Close By: ayushi11jain (15 month(s) ago) could u pls mail me the ppt at firstname.lastname@example.org. thanks in advance. Saving..... Post Reply Close Saving..... Edit Comment Close By: ayushi11jain (15 month(s) ago) hi. pls tell me how i can download dis ppt. it wud a gr8 help. thanks in advance. Saving..... Post Reply Close Saving..... Edit Comment Close By: sabaameer (27 month(s) ago) please sir, allow me to download this presentation. i will be obliged. Saving..... Post Reply Close Saving..... Edit Comment Close By: mskr007 (28 month(s) ago) very good Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Marketing ethics and social responsibility : Marketing ethics and social responsibility What is ethics? : What is ethics? Ethics are the moral principles and values that govern the actions and decisions of an individual or group. They serve as guidelines on how to act rightly and justly when faced with moral dilemmas. Right ? Wrong ? Definition of marketing ethics : Definition of marketing ethics Marketing ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media ethics. Marketing Ethics : Marketing Ethics Issues in marketing ethics : Issues in marketing ethics Ethical Issues & the Marketing Mix : Customers Product Issues Pricing Issues Promotion Issues Distribution Issues Ethical Issues & the Marketing Mix + Employee Theft Factors influencing ethical marketing behavior : Factors influencing ethical marketing behavior Relationship between marketing and ethics : Relationship between marketing and ethics a reasonable practice leading to positive relationships. that rules are not necessarily contractual. allows buyers and sellers to work together. disadvantage: requires time to develop a list of expected conduct or “rules of behavior.” Three concepts of social responsibility : Three concepts of social responsibility Social Criticisms of Marketing : Social Criticisms of Marketing Social Criticisms of Marketing : Social Criticisms of Marketing High Prices Shoddy or Unsafe Products Poor Service Deceptive Practices Planned Obsolescence High Pressure Selling Marketing’s Impact on Individual Consumers Marketing’s Impact on Society : Marketing’s Impact on Society Too Few Social Goods False Wants and Too Much Materialism Too Much Political Power Cultural Pollution Slide 13: Marketing’s Impact on Other Businesses Critics Charge that a Company’s Marketing Practices Can Harm Other Companies and Reduce Competition Through: Case StudyNike : Nike has been criticized lately about NOT being socially responsible Accusations of overseas sweatshops, child labor, and exploiting lower income U.S. families Nike took the charges seriously and commissioned a study of Nike factories abroad Nike donates more than $30 million in cash and products to sports programs and 3% of earnings to charity CEO Knight – “not sure how we measure good performance in corporate responsibility” Case StudyNike Slide 16: VIDEO You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.