Marketing Strategies Of Vodafone

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By : Anjali Soni (353) Khushboo Vaswani (374) Drasty Vyas (377) MARKETING STRATEGIES OF VODAFONE

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Introduction Subscribers Base Customer Services Services Objectives Strategies Competitors Conclusion Sources FLOW OF PRESENTATION

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“ To enrich our customers lives through power of mobile communication”

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The name vodafone came from VOICE and DATA FONE chosen by the company to “reflect the provision of voice and data service over mobile phones” Vodafone came to India in 2005 acquiring Hutison Essar Company Vodafone was officially launch on 27 th september 2007 in Mumbai INTRODUCTION

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HUTCHISON ESSAR INDIAN COMPANY ESSAR GROUP ASIM GHOSH 12% AND OTHER COMPANIES IN MINORITY HTIL (WHAMPOA GROUP OF LIA KA SHING HONG KONG A FOREIGN COMPANY) VODAFONE A FOREIGN COMPANY TAKES OVER 67%

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Total number of Vodafone Essar Subscribers : 14,15,19,840 i.e. 23.63% of total 59,87,79,674 indian mobile phone users SUBSCRIBERS OF VODAFONE

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It offers 2 types of services: Prepaid Postpaid CUSTOMER SERVICES

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Caller tunes Ringtones Themes wallpapers and more Full songs download SMS tones 3 D wallpaper Logo and picture message Video tones Astrology SERVICES OF VODAFONE

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To keep in tack the existing customers Increase diffusion of new data services Bring in new technologies Keep on giving the best quality and improvements in development of vodafone Try to get hold of more customers OBJECTIVES

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Strategies are divided as : Long term : Advertisments Brand Ambassador 2. Short term : Gift Vouchers Festival Offer STRATEGIES

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COMPETITORS

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Owned : Vodafone and Essar Market Position : At the 3 rd position Connectivity : Presence in 16 telecom sectors Call Rates : 1.22 Rs per minute Owned : Sunil Bharti Mittal Market Position : At the top position Connectivity : Presence in 23 telecom sectors Call Rates : 60 paise per minute VODAFONE AIRTEL

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Incentives : Provides Vodafone Delights Promotion Media : Animated Character Customer Base : Small Services : Focuses on Telephony Incentives : Doesnot provide any incentive Promotion Media : Celebrities Customer Base : Large Services : GSM,Internet,DTH VODAFONE AIRTEL

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With the aim of being leaders in the commuication world Vodafone is now trying to emerge at the topmost position in the upcoming years CONCLUSION

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www.google.com Personal Observation SOURCES

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THANK YOU

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QUESTIONS