logging in or signing up Marketing Strategies Of Vodafone khushboo.v Download Post to : URL : Related Presentations : Let's Connect Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 1941 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: June 23, 2012 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript PowerPoint Presentation: By : Anjali Soni (353) Khushboo Vaswani (374) Drasty Vyas (377) MARKETING STRATEGIES OF VODAFONEPowerPoint Presentation: Introduction Subscribers Base Customer Services Services Objectives Strategies Competitors Conclusion Sources FLOW OF PRESENTATIONPowerPoint Presentation: “ To enrich our customers lives through power of mobile communication”PowerPoint Presentation: The name vodafone came from VOICE and DATA FONE chosen by the company to “reflect the provision of voice and data service over mobile phones” Vodafone came to India in 2005 acquiring Hutison Essar Company Vodafone was officially launch on 27 th september 2007 in Mumbai INTRODUCTIONPowerPoint Presentation: HUTCHISON ESSAR INDIAN COMPANY ESSAR GROUP ASIM GHOSH 12% AND OTHER COMPANIES IN MINORITY HTIL (WHAMPOA GROUP OF LIA KA SHING HONG KONG A FOREIGN COMPANY) VODAFONE A FOREIGN COMPANY TAKES OVER 67%PowerPoint Presentation: Total number of Vodafone Essar Subscribers : 14,15,19,840 i.e. 23.63% of total 59,87,79,674 indian mobile phone users SUBSCRIBERS OF VODAFONEPowerPoint Presentation: It offers 2 types of services: Prepaid Postpaid CUSTOMER SERVICESPowerPoint Presentation: Caller tunes Ringtones Themes wallpapers and more Full songs download SMS tones 3 D wallpaper Logo and picture message Video tones Astrology SERVICES OF VODAFONEPowerPoint Presentation: To keep in tack the existing customers Increase diffusion of new data services Bring in new technologies Keep on giving the best quality and improvements in development of vodafone Try to get hold of more customers OBJECTIVESPowerPoint Presentation: Strategies are divided as : Long term : Advertisments Brand Ambassador 2. Short term : Gift Vouchers Festival Offer STRATEGIESPowerPoint Presentation: COMPETITORSPowerPoint Presentation: Owned : Vodafone and Essar Market Position : At the 3 rd position Connectivity : Presence in 16 telecom sectors Call Rates : 1.22 Rs per minute Owned : Sunil Bharti Mittal Market Position : At the top position Connectivity : Presence in 23 telecom sectors Call Rates : 60 paise per minute VODAFONE AIRTELPowerPoint Presentation: Incentives : Provides Vodafone Delights Promotion Media : Animated Character Customer Base : Small Services : Focuses on Telephony Incentives : Doesnot provide any incentive Promotion Media : Celebrities Customer Base : Large Services : GSM,Internet,DTH VODAFONE AIRTELPowerPoint Presentation: With the aim of being leaders in the commuication world Vodafone is now trying to emerge at the topmost position in the upcoming years CONCLUSIONPowerPoint Presentation: www.google.com Personal Observation SOURCESPowerPoint Presentation: THANK YOUPowerPoint Presentation: QUESTIONS You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.