Camapign Planning

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What is an activist?:

What is an activist? So who are you?

Slide 2:

Campaign Planning

Slide 3:

Focus and Scope Vision Situational Analysis Campaign Circles Shall we campaign?

Focus and Scope of Campaign:

Focus and Scope of Campaign Wider Campaign: Ultimate goal of a movement Requires significant social or legislative change May take many years and require a large team Eg: “Global Warming”, “Poverty”, “Homophobia” Single Issue Campaign: Addresses an immediate and narrower issue A more achievable focus A stepping stone towards the wider campaign Eg: “Free David Hicks”, “No Live Sheep Trade”

Single issue victories add up:

Single issue victories add up Halve smoking related deaths. 1984 Quit Campaign starts 1986 smoking banned on aircraft 1990 fine for sales to u/18s $5000 2000 no smoking inside restaurants and cafes 2004 graphic warnings on packaging 2009 no smoking in cars with children

Focus and Scope of Campaign:

Focus and Scope of Campaign Campaign problem statement What do we want to change? Examples: Human Rights Release all political prisoners

Slide 7:

Vision Focus and Scope Situational Analysis Campaign Circles Shall we campaign?

Campaign Vision:

Campaign Vision Campaign Vision What do we want? Examples: Freedom of Assembly and Association No political prisoners No human rights abuses No deaths in custody

Slide 9:

Situational Analysis Focus and Scope Campaign Circles Vision Shall we campaign?

Problem Tree:

Problem Tree Root Cause Problem Consequence

Problem Tree:

Problem Tree

SWOT Analysis:

SWOT Analysis

Research:

Research Who is already working on the issue? Could you join them instead of starting a new campaign? Do similar campaigns exist in other areas or sectors? Could you utilise their information? Who are your potential opponents and allies?

Slide 14:

Campaign Circles Focus and Scope Situational Analysis Vision Shall we campaign?

Campaign Circles:

Campaign Circles Outer Circle: Your target group. Middle Circle: The converted: your networks, affiliates & collaborations. Inner Circle: Your core team of campaigners. Opponents

Slide 16:

Shall we campaign? Focus and Scope Situational Analysis Campaign Circles Vision

Shall We Campaign?:

Shall We Campaign? Is it the right “single issue” campaign to contribute to our wider vision? Is the issue important enough to justify the effort of campaigning? Is a campaign really needed – or is there another way? Is someone already doing it? Do we have the right people? Do we have enough passion and resources? Does it have a realistic chance of success?

Slide 18:

Campaign Goals Resource Audit Ground Rules Timeline Organisational Structure & Roles

SMART Goals:

SMART Goals Specific Well defined Clear to anyone that has a basic knowledge of the project Measurable Know if the goal is obtainable and how far away completion is Know when it has been achieved Attainable It can actually be achieved Relevant Will help achieve the overall vision Time Based Enough time to achieve the goal Not too much time, which can affect project performance

SMART Goals:

SMART Goals   Specific More rights for youth Lower the voting age to 16 Measurable Good funding for the arts $2 million for the Perth Fringe Festival including 500k for electronic arts. Attainable No animals ever killed Ban recreational duck shooting Relevant Agree on what colour to paint the campaign office Organise a rally opposing proposed new uranium mines in WA Time-bound Raise funds to save the forests Hold film fundraisers in March, June, Sept and December 2011

Slide 22:

Campaign Goals Resource Audit Ground Rules Timeline Organisational Structure & Roles

Organisational Structure:

Organisational Structure Structures: Non-profit incorporated organisation Unincorporated group (collective) Project auspiced by an incorporated group Co-operative Political Party Charity Trust Business

Organisational Structure:

Organisational Structure Roles eg: Convener / Chair / President Secretary Treasurer / Bookkeeper Media / Marketing Events / Fundraising Volunteer Coordinator Researcher Membership Officer Resource Management

Organisational Structure:

Organisational Structure Think about: Specific, written role definitions Your name, website and domain name Your decision making structure Who can speak on behalf of your organisation? Your policies and principles How internal disputes can be resolved Who is legally responsible if things go wrong? Where your office is located Insurance for your activities

Slide 26:

Campaign Goals Resource Audit Organisational Structure & Roles Timeline Ground Rules

Ground Rules:

Ground Rules Boundaries and Frameworks might be: A formal constitution Your principles and policies Your “How to Manual” or Procedural Guidelines Organisational Values or Code of Conduct Organisational Rules or By-laws Employment or other contracts A member agreement An Instrument of Delegation A list of ground rules

Ground Rules:

Ground Rules Boundaries and Frameworks help with: Ensuring a consistent approach Identifying philosophical differences before it’s too late Minimising conflict Avoiding on-the-spot decisions Guiding your decision making and resolving disputes Avoiding embarrassment, litigation or injury!

What is your bottom line?:

What is your bottom line?

Slide 30:

Campaign Goals Ground Rules Organisational Structure & Roles Timeline Resource Audit

Slide 31:

Campaign Goals Ground Rules Organisational Structure & Roles Resource Audit Timeline

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