A 5 Minute Guide For Running Facebook Contests

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A 5 Minute Guide For Running Facebook Contests:

A 5 Minute Guide F or R unning Facebook Contests Presentation by Sovedo.com [Social Media Blog] Visit http://sovedo.com

We will talk about…:

We will talk about… Why run a Facebook Contest? How to run a Facebook Contest? Final thoughts Resources Presentation by Sovedo.com [Social Media Blog] Visit http://sovedo.com

Why run a Facebook Contest?:

Why run a Facebook Contest? Fans love to win freebies Boost engagement on the page Non-fans will LIKE your page so that they can participate Create awareness about new product or service Promote a product/service Generate leads by capturing fan details Presentation by Sovedo.com [Social Media Blog] Visit http://sovedo.com

How to run a Facebook Contest?:

How to run a Facebook Contest? Set clear objectives - Ask yourself what do you want - Do you want new fans - Do you want engagement - Do you want leads - Do you want to promote something Presentation by Sovedo.com [Social Media Blog] Visit http://sovedo.com

How to run a Facebook Contest?:

How to run a Facebook Contest? What type of contest you want to run - A photo contest [works great with fans] - A video contest - Submit story/short message - Sweepstakes - Quiz contest - QnA contest Presentation by Sovedo.com [Social Media Blog] Visit http://sovedo.com

How to run a Facebook Contest?:

How to run a Facebook Contest? What is the giveaway - Consider your budget - How many winners [ generally 3 is good] - Free sample - Vouchers - Discount codes - Your products, etc Presentation by Sovedo.com [Social Media Blog] Visit http://sovedo.com

How to run a Facebook Contest?:

How to run a Facebook Contest? Setting up terms and conditions - Lay down clear terms and conditions - Refer to facebook promotion guidelines - Define selection criteria - Competition timeline [start and end date] - How user information will be handled Presentation by Sovedo.com [Social Media Blog] Visit http://sovedo.com

How to run a Facebook Contest?:

How to run a Facebook Contest? You have to adhere to Facebook Promotion Guidelines which clearly state what kind of promotions are valid, and ways in which one should and should not run a contest/sweepstakes Read those here http://www.facebook.com/page_guidelines.php#promotionsguidelines Presentation by Sovedo.com [Social Media Blog] Visit http://sovedo.com

How to run a Facebook Contest?:

How to run a Facebook Contest? Promotion - It is very important to promote your contest - Craft a promotion plan - Promote via daily wall posts - Promote via Facebook ads - Promote via Newsletters/Email Blasts - Add a link on your website/blog - Promote it offline in your stores Presentation by Sovedo.com [Social Media Blog] Visit http://sovedo.com

How to run a Facebook Contest?:

How to run a Facebook Contest? Track Performance - Always remember to note down you page’s statistics before the launch and after the launch - Consider some key metrics such as – Likes, People Talking About, Leads generated, Traffic generated Presentation by Sovedo.com [Social Media Blog] Visit http://sovedo.com

Final Thoughts:

Final Thoughts Facebook contest is a great opportunity to engage fans and generating leads. Always plan in detail and execute. Keep coming up with at least 1 contest each month to keep your community engaged Leverage the rise in engagement post the contest by uploading quality content on the page. Presentation by Sovedo.com [Social Media Blog] Visit http://sovedo.com

Resources:

Resources Here are some resources to help you create and launch a Facebook contest - Easypromos - ShortStack - Wildfire - Fanappz - Eazycontest - Fanzila Presentation by Sovedo.com [Social Media Blog] Visit http://sovedo.com

About Sovedo.com:

About Sovedo.com Sovedo is a Social Media Blog which aims to help interested readers with social media news, views, how to, case studies, reviews, interviews, and lots more. Sovedo articles are contributed by industry  professionals, experts, and social media enthusiasts. Presentation by Sovedo.com [Social Media Blog] Visit http://sovedo.com

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