Slide 4:
Sport P/M-36 Leisure P/M-17 P/M-29 *Remaining inventory of P/M-34 will be sold, then discontinued to focus attention on the P/M-29 Escape Victory
Slide 5:
Newspaper Advertising: $175,000 P/M Victory: Premier Sponsor of PHRF New Englands Cost: $10,000 P/M Ecape : Monthly 1 page Ad is Sail Magazine Cost: $50,000 “Unless the brand in question plays a fundamental part of the storyline, we won’t remember it, period.”
Slide 6:
Cost of Sales Representatives: $50,000 PORT-MARINE Cost of Catalogue: $4,000
Slide 7:
Increase Price Decrease Costs P/M Escape 17: $3,400 P/M Escape 29: $32,000 P/M Victory 36: $28,000 Implement new production technique into all models $$$
Slide 8:
Gantt Chart Distribution Advertising / Branding Production Who? $$$ President n/a Marketing Manager 50,000 Marketing Manager 4,000 Marketing Manager 10,000 Marketing Manager 50,000 President n/a Marketing Manager n/a Marketing Manager n/a President 65,000 Production Team n/a Implementation
Slide 9:
FIRST YEAR PRESENT YEAR PRESTIGE WORLDWIDE PLAN Number Avg. Price Revenue Number Avg. Price Revenue Number Avg. Price Revenue P/M-17 20 $ 2,500 $ 50,000 120 $ 3,000 $ 360,000 200 $ 3,400 $ 680,000 P/M-29 - - - - - - 50 $ 32,000 $ 1,600,000 P/M-34 4 $ 35,000 $140,000 20 $ 40,000 $ 800,000 20 $ 40,000 $ 800,000 P/M-36 2 $ 17,500 $ 35,000 4 $ 20,000 $ 80,000 10 $ 28,000 $ 280,000 $225,000 $1,240,000 $3,360,000 Retained Earnings: $379,000 Proforma