Creating a Successful Content Marketing Plan with Kenny Goodman

Views:
 
     
 

Presentation Description

In this presentation part of the content hacker series Kenny Goodman from Find The Edge walks you through exactly how to create a successful content marketing plan.

Comments

Presentation Transcript

Slide1:


Creating a Successful Content Marketing Plan:

Creating a Successful Content Marketing Plan

Slide3:

Spontaneity is Sexy but Planning Gives Your Strategy a Backbone

Slide4:

Being Well Planned Allows You to Relax & be More Spontaneous

Plan as Much as Possible::

Plan as Much as Possible: BloggingTweetingReleasing Research PapersEtc

Slide6:

Have a Watertight Strategy and Know Your Desired Outcome

Plan The Following::

Plan The Following: Resources?Time Budget?Desired Outcome?Exactly How Your Will Measure Success?How Often You Will Assess Your Goals?Who Will Create The Content?How Will Social Media Tie in?

At the very least, you're likely to need columns for::

At the very least, you're likely to need columns for: •The name of the content•What event it will target•Who will create/edit it•When the completion deadline will be•Its publication date•Any keywords to be included•Which category/topic it will fit into•Its length•A call to action

Slide9:

Colour Code Based on Category

Share with Team:

Share with Team

Add all Major Events & Festivals from Christmas to Valentines Day to Bank Holidays:

Add all Major Events & Festivals from Christmas to Valentines Day to Bank Holidays

What’s Going to be Big in The World Over Next 12 Months:

What’s Going to be Big in The World Over Next 12 Months Football World Cup?Winter Olympics?Any Non-Sporting Events?

Slide13:

Look Closer to Your Own Industry or NicheMajor Events or ConferencesEvents that Affect Your Niche Like Annual Budget?

What About Your Own Company:

What About Your Own Company Any Special Anniversaries – 5 Years Running?New Product Releases?Updates?

Mix Your Content UP & Provide Variety:

Mix Your Content UP & Provide Variety

Use different Channels & Mediums:

Use different Channels & Mediums PodcastsVideoWebinarsEbooksGuidesWhite PapersCase StudiesLive BlogsGoogle Hangouts

Have a Routine For Your Social Media:

Have a Routine For Your Social Media When You Post Content on Your Blog Where will You Broadcast The Link?How Much Time Per Day Will You Spend on Facebook? Twitter? Linkedin?1 Big News Story Per DayAudience Questions/InteractionInfluencer Engagement

Be Current:

Be Current Tie in Current Events in Your Posts if You CanBe Prepared to Break RoutineBe Prepared to Evolve Your Plan

Slide19:


authorStream Live Help