Marketing Plan Presentation - Millennium Micros

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Millennium Micros :

Millennium Micros Heather Barnard Adrian Flint Kelly Franks Cyrus Johnson

Millennium Micros:

Millennium Micros Microcomputer-designing firm which was founded in 2011. Offices in Los Angeles, Chicago and Shanghai Flash Computer King Computer

Flash Computer :

Flash Computer Cost Cutter Market Segmentation Office & Administrative Services General Management Households/Families Features Advanced Word Processing Bookkeeping Data & Inventory Management

King computer :

King computer Traveler Market Segmentation Marketing/Sales Employees College Students Features Cutting Edge Presentation Programs Portability Efficient Communication Applications Business Graphics

PRICE:

PRICE Low, promotional pricing Rebates Flash Computer - $1,624 King Computer - $2,627

Marketing/advertising objectives:

Marketing/advertising objectives Attract New Customers Increase Brand Awareness Millennium Micros Mindset Increase Customer Confidence

Promotional Activities:

Promotional Activities New to City Advertising Advertising Strategy Holiday Sales Cost Cutter Sales Promotion Traveler Sales Promotion

competition:

competition Biggest Competitors are Invictus Computers, Cascade Micro Computers and In-Motion Inc. Chicago – Most Competitive Market Every company is new to the market.

Evaluation & Control :

Evaluation & Control Millennium Micros will use marketing and research data collected in previous quarters in order to pinpoint our customers’ needs and wants. Our research has provided us with critical information to determine our target market. We have provided multiple customer service employees in each of our sales offices to give our customers the satisfaction of knowing that they can go into the store and have their questions and concerns addressed. Millennium Micros will continue purchasing market research and development to always be aware of their target market’s needs and wants and to stay update with the technology advances in order to always be the market share leader

Questions???????:

Questions???????