They May Start Online...But They'll End Up With You

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Coffee Break Series 1 This document is confidential and intended solely for the information and benefit of the immediate recipient hereof; it should not be reproduced, either in total or in part, circulated, or quoted from without the express permission of InsWeb Corporation. They may start online…but they’ll end up with you! Enable your speakers

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Coffee Break Series 2 Online quoting increased 21% to 38.8 million quotes In 2009, 54% of all consumers went online for quotes 72% have gone online at some point in their lives Biggest increases…Generation Y! Source: IA Magazine July 2010

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Coffee Break Series 3 78% are still purchasing offline Most credible insurance resource = Agents! 61% said Agents topped the field…most trusted! Many consumers are NOT utilizing all of their insurance discounts! Opportunity for Insurance Agents… Source: IA Magazine January 2010

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Coffee Break Series 4 Consumers estimated that discounts save them what percentage off their annual premiums? 1. 3-5% 2. 6-10% 3. 11-15% 4. > 15% Source: IA Magazine July 2010 30%!

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Coffee Break Series 5 Top 4 reasons to buy through an Agent Wanted a real person to visit or call (38%) Have always used an agent (34%) Wanted a local agent from one company to help with All needs (26%) Agent quoted the best price (25%) Source: IA Magazine July 2010

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Coffee Break Series 6 Build Relationships!

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Coffee Break Series 7 Agents must embrace new technologies…the marketplace is changing!! Generation Y (ages 18-34)…makes up 23% Bright…Educated…Multi-tasking!! Baby Boomers (ages 46-65)…makes up 29% 78% make decisions based upon peer recommendations 96% of Generation Y have joined a social network Source: IA Magazine April 2010

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Coffee Break Series 8 They appreciate communication, advice and information They shop 24/7 at their convenience They want to be educated about insurance, and are seeking a Trusted Advisor No education = blinded by the lowest price Pete Seeger: “Do you know the difference between education and experience? Education is when you read the fine print; experience is what you get when you don’t.” Consider different ways to target these consumers Source: Best’s Review June 2010

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Coffee Break Series 9 Social Media knowledge is no longer an option… …it’s a necessity! 78% still buy offline! 61% trust agents for information! Position yourself as their Trusted Advisor! Source: IA Magazine April 2010

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Coffee Break Series 10 They may start looking online… But ultimately they’ll end up with you!

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Coffee Break Series 11 Thank You Kris Edwards Agent Education & Training Manager, AgentInsider kedwards@InsWeb.com Visit our Learning Center at AgentInsider.com Client Services Team (866) 892-4080