Presentation Transcript
Dr.Kedar Karki :Dr.Kedar Karki Communication and Social Mobilization Strategy for Avian Flu
Priority behaviors: :Communication and Social Mobilization Strategy for Avian Flu Priority behaviors: Report sick birds and animals to authorities
Seek treatment if you have a fever after contact with sick birds
Wash your hands frequently with soap and water
Priority behaviors: - 2 :Communication and Social Mobilization Strategy for Avian Flu Priority behaviors: - 2 Clean your clothes, shoes, bird cages and vehicles with soap or disinfectant
Separate poultry species, separate wild and domestic birds, and new birds from old
Handle, prepare and eat birds safely
Burn and/or bury dead birds safely
Communicating behaviour change :Communication and Social Mobilization Strategy for Avian Flu Communicating behaviour change People think about:
RISK: What will happen if I report a sick bird?
MOTIVATION: Why should I do something I have never done before?
Communicating behaviour change :Communication and Social Mobilization Strategy for Avian Flu Communicating behaviour change strengthen interpersonal communication at the community level, by mobilizing networks
balance messages with discussion – so people can develop their own solutions for improved poultry handling and human hygiene
blend local solutions into the response
Communicating behaviour change :Communication and Social Mobilization Strategy for Avian Flu Communicating behaviour change anticipate rumours about Avian Flu that will inhibit health-seeking behaviour
use ongoing programmes to get the message out
ADDRESS COMPENSATION
Learn from HIV/AIDS communication :Communication and Social Mobilization Strategy for Avian Flu Learn from HIV/AIDS communication Messages – easy to understand, hard to act upon
Social / cultural / poverty context – critical to the success of avian flu communication
Communicate realistic solutions that come from people themselves
Three final words… :Communication and Social Mobilization Strategy for Avian Flu Three final words… Voice
Space
Connectivity
From the Africa Commission Report: :Communication and Social Mobilization Strategy for Avian Flu From the Africa Commission Report: “Meaningful participation is a political phenomenon and requires those who traditionally make decisions to relinquish some of their control and to hear voices they may not agree with or may not usually listen to, including those of women and youth.”