Communication and Social Mobilization St

Dr.Kedar Karki : 

Dr.Kedar Karki Communication and Social Mobilization Strategy for Avian Flu

Priority behaviors: : 

Communication and Social Mobilization Strategy for Avian Flu Priority behaviors: Report sick birds and animals to authorities Seek treatment if you have a fever after contact with sick birds Wash your hands frequently with soap and water

Priority behaviors: - 2 : 

Communication and Social Mobilization Strategy for Avian Flu Priority behaviors: - 2 Clean your clothes, shoes, bird cages and vehicles with soap or disinfectant Separate poultry species, separate wild and domestic birds, and new birds from old Handle, prepare and eat birds safely Burn and/or bury dead birds safely

Communicating behaviour change : 

Communication and Social Mobilization Strategy for Avian Flu Communicating behaviour change People think about: RISK: What will happen if I report a sick bird? MOTIVATION: Why should I do something I have never done before?

Communicating behaviour change : 

Communication and Social Mobilization Strategy for Avian Flu Communicating behaviour change strengthen interpersonal communication at the community level, by mobilizing networks balance messages with discussion – so people can develop their own solutions for improved poultry handling and human hygiene blend local solutions into the response

Communicating behaviour change : 

Communication and Social Mobilization Strategy for Avian Flu Communicating behaviour change anticipate rumours about Avian Flu that will inhibit health-seeking behaviour use ongoing programmes to get the message out ADDRESS COMPENSATION

Learn from HIV/AIDS communication : 

Communication and Social Mobilization Strategy for Avian Flu Learn from HIV/AIDS communication Messages – easy to understand, hard to act upon Social / cultural / poverty context – critical to the success of avian flu communication Communicate realistic solutions that come from people themselves

Three final words… : 

Communication and Social Mobilization Strategy for Avian Flu Three final words… Voice Space Connectivity

From the Africa Commission Report: : 

Communication and Social Mobilization Strategy for Avian Flu From the Africa Commission Report: “Meaningful participation is a political phenomenon and requires those who traditionally make decisions to relinquish some of their control and to hear voices they may not agree with or may not usually listen to, including those of women and youth.”