vc pitch deck

mVeloce: 

mVeloce Mobile Location Based Services kdavis@mveloce.com “Solving the check-in problem” Copyright 2012, mVeloce LLC 1

mVeloce Mission / Vision: 

mVeloce Mission / Vision mVeloce provides mobile check-in, ratings and review services that are agnostic to hardware platform. Using authenticated location technology and a " freemium " distribution model, we will enable location based services and sales channels never before imagined. Copyright 2012, mVeloce LLC 2

Market / Problem: 

Market / Problem Copyright 2012, mVeloce LLC 3 Under serve the retailer Focus entirely on consumer reviews or discounts Existing Apps provide no location accuracy GPS & Customer location selection from a list Location is a good thing! Market potential is not in question Have no review/ratings authentication ROI is difficult to determine at best Still no precise location capability No validation customer entered the business Are easily hacked No real time updates for impulse sales Don’t reflect the businesses they serve Who, When, Where & What? Have a lot of value!

Product / Solution: 

Product / Solution Copyright 2012, mVeloce LLC 4 Instant communications Encrypted and secure Transport to data layer Software only solution Easy to distribute online Agnostic to hardware platform Authenticates check in inside the business location Homogenous client software Local services inherited upon checkin Real time updates No client internet connection required Share LAN to paying customers only Precision Location Validation to within a cubic foot anywhere inside the customer premise No need for review and ratings filters

Business Model: 

Business Model Copyright 2012, mVeloce LLC 5 Free Stuff - W ireless p roximity based simple check-in - Table and room wait list management - Slide show with optional customer photos Physical Check-In means Precise Location - Check-In vs. Check-Out - Authenticated ratings/reviews (menu line items) Premium Services - Demographics and analytics - Customer Relationship/Loyalty/ eCouponing - Cross AdShare advertising using server slide show - Upsell and impulse sales channel during wait period Reduced Friction - Painless registration - Social network tweets for both business and client - Check-In using any audio player - Call backs to any mobile phone

Underlying Technology and IP: 

Underlying Technology and IP Copyright 2012, mVeloce LLC 6 Cross marketing platform using server slideshow Core Technology Smart Menu/ordering Unidirectional “Dumb Server” PulseFilter Pulse Frequency Modulation (PFM) Similar to NFC/RFID HW solutions or Bump in terms of SW No internet required

Current Status: 

Current Status Working Prototypes TableJock Server app on iPad TableJock Client app on iPhone Employee Admin Thumpb Peer to Peer client “Dumb” server prototype PulseFilter (PFM) API Ready for restaurant pilot Copyright 2012, mVeloce LLC 7

Technology Partnerships: 

Technology Partnerships Copyright 2012, mVeloce LLC 8 Off the Shelf Smart Phones and Pads - Apple Call Back Phone and SMS Services - Twillio Push Notifications – UrbanAir Cloud Computing and Web Host - RackSpace ??? Enclosures – Archelon , MacLocks , iPadEnclosures Third Party Development - ??? Smart Menus Augmented Reality indoor services Enclosures, mounts, info servers/posters, etc

Target Customers: 

Target Customers Who do we sell into immediately to become viral? Large Chain Restaurants Large Chain Hotels/Casinos Synergistic cross advertisers into the above markets Electronic version of Cheesecake Factory Menu ads Thumpb users (viral deployment) Social networking users (with emphasis on food) Travel apps users (especially business travelers) Copyright 2012, mVeloce LLC 9

Target Partnerships: 

Target Partnerships Where do we want to embed our core API? Large Restaurant Chains ( wp / mobile apps) Large Hotel Chains ( wp / mobile apps & Casinos) Mobile Travel Apps Information Apps (i.e. mall, airport, sports) Existing Shopping Mobile Apps Copyright 2012, mVeloce LLC 10

Selling Strategy: 

Selling Strategy Free client and server software with premium features Free PulseFilter core API license No setup costs or fees Software only with no software drivers to install Free peer to peer services with Thumpb Focus on server distribution into chains Use retail employees to help sell QR code linked to our app Check in with automatic registration Copyright 2012, mVeloce LLC 11

Revenue Model: 

Revenue Model Equipment iPad Servers, Enclosures, Dumb Servers Premium Services Customer Call Back, Smart Menu, Online Reservations Cross Market & Web Site Advertising Analytics & Market Analysis Services eCoupons , Loyalty and CRM Services Payment Processing Complex and very crowded space Build a good base and it will follow Copyright 2012, mVeloce LLC 12

Financials / Projections: 

Financials / Projections Copyright 2012, mVeloce LLC 13 Financial model summary (USD) FINANCIAL 2012 2013 2014 Revenue $300,992 $7,059,200 $55,536,000 Expenses $1,270,500 $7,845,200 $15,810,600 EBIT ($969,508) ($786,000) $39,725,400 Expenses Recurring Expenditure 2012 2013 2014 Finance and Administration $2,000 $4,000 $6,000 Travel & Entertainment $31,200 $114,000 $186,000 Marketing $1,800 $52,000 $86,000 Research and Development $50,000 $30,000 $10,000 Salaries & Payroll $1,116,000 $7,512,000 $15,336,000 Rent & Overhead $12,000 $25,200 $27,600 Total $1,213,000 $7,737,200 $15,651,600 NonRecurring Expenditure Legal & Professional $20,000 $20,000 $60,000 Engineering Prototypes $20,000 $20,000 $20,000 Office Equipment, Computers & Software $17,500 $68,000 $79,000 Total $57,500 $108,000 $159,000 Total Expenses $1,270,500 $7,845,200 $15,810,600 Revenue forecast in each category Operating Months 6 12 12 Projected activity 2012 2013 2014 Call Back Transactions 115,200 11,520,000 102,600,000 Monthly Service Fees 4,800 48,000 228,000 Online Reservations 115,200 11,520,000 102,600,000 Equipment Sales 960 4,800 22,800 Web Site Advertising - - - Cross Advertising - - - Loyalty Programs - - - Analytics - - - New Installations 800 3,200 15,000 Total 236,160 23,092,800 205,450,800 Total Net Revenue $ $ Call Back Transactions 0.21 24,192 2,419,200 21,546,000 Monthly Service Fees 25.00 120,000 1,200,000 5,700,000 Online Reservations 0.25 28,800 2,880,000 25,650,000 Equipment Sales 50.00 48,000 240,000 1,140,000 Web Site Advertising 0.00 - - - Cross Advertising 0.00 - - - Loyalty Programs 0.00 - - - Analytics 0.00 - - - New Installations 100.00 80,000 320,000 1,500,000 Total $300,992.00 $7,059,200.00 $55,536,000.00 Direct Cost of Goods or Service $ Revenue Cost Net Vender Call Back Transactions 0.25 0.04 0.21 Twillio & Urban Air Cross Advertising 100.00% 30.00% 70.0% Business Customers # 2012 # 2013 # 2014 Employee Counts Total 20 $930,000 117 $6,260,000 243 $12,780,000

Management Team: 

Management Team Kerry Davis: Founder CEO/CTO Alexander Druzhinin : IOS and Offshore Development Mark Sova : Web Content and Android Development Advisors Randy Laffoon : Retail Industry JD Stotts : Stotts & Company, CPA Copyright 2012, mVeloce LLC 14

Summary: 

Summary Copyright 2012, mVeloce LLC 15 Many well funded Location based apps Opportunity to bring mobile LBS together Authenticated location is the key to LBS mVeloce’s Pulsfilter brings it all together Shopping, social, wait list, ratings/reviews, reservations, loyalty, contacts and payments We make use of legacy tech like SMS and POTS Free software only solutions are key to viral Premium services that address business needs are key to cash flow and success

Backup Slides: 

Backup Slides Copyright 2012, mVeloce LLC 16 Mobile Location Based Services kdavis@mveloce.com

Competitive Landscape: 

Competitive Landscape Copyright 2012, mVeloce LLC 17 Mobile Check In Restaurant Wait List &CRM Sonic Near Field Communications Payment Processing Shopping Social

Online Reservations: 

Online Reservations Copyright 2012, mVeloce LLC 18

Investment Landscape: 

Investment Landscape Copyright 2012, mVeloce LLC 19 Company Valuation Funding Category Market Size Comments OpenTable $960M Public Online Wait List 13000 rest. Direct Competitor to online reservations BuzzTable ?? ?? Local Wait List CRM ?? Direct Competitor to onsite reservations Diner Connection ?? ?? Local Wait List CRM ?? Direct Competitor to onsite reservations Yelp $1-2 B IPO Filed $1M Angel $55M VC Social Check In 800 employees 25M reviews 50M users/mo potential partner but competitor for ratings, reviews and advertising Foursquare $600M $70M VC $1.35M Angel Social Check In 1B + Check in's 10M+ downloads 1.5M users/mo potential partner but competitor for ratings, reviews and advertising ShopKick ?? $20M total $5M Series A Shopping Check In 2.5M + total users potential partner. Only company to use sonic location in 3000 store above the door to ensure customer is actually inside CheckPoints ?? $1M Self Funded Shopping Check In 13 employees 1M+ check ins 100K user downloads potential partner AisleBuyer ?? $11.5M total $4M series A Shopping Check In 21 Employees unreported user counts potential partner Square $1.6B $168M total $10M series A Mobile Merchant Services 200 employees 1M retailers potential partner, extremely insecure credit card skimmer which is also quite valuable for data entry into our secure CC vault Intuit $16.27B Public Mobile Merchant Services ?? potential partner, mobile just part of their existing business Bump est. $314M $19.9M Contact exchange and sharing 60M+ downloads potential partner…They desperately need a purpose but not sure I would to partner. Competitor to Thumpb but neither will be more than a free service to add members Naratte ?? $5M Sonic open air NFC Direct Competitor to our core IP Techcrunch 2011

NFC Bubble: 

NFC Bubble Copyright 2012, mVeloce LLC 20 Dozens of NFC Mobile Payment pilots are currently taking place all over the globe. As a matter of fact, during the past decade, numerous major players – financial institutions, mobile operators, retailers and others, piloted NFC technology. None lead to a true commercial launch! Did they all fail? There may be several good explanations to the repeated delay of NFC based Mobile Payments launch for over a decade. But the main issue is probably the complexity of the NFC model and value chain. There are between six and nine different players (handset manufacturers, mobile operators, credit card issuers and brands, payment service provider, POS companies) that all need to coordinate, agree on business terms, revenue, investment and liability splits and much more. They all need to agree who owns the customer, who provides the service. If you add to that, the huge investment on POS terminals, the lack of supporting handsets and the time to market it takes to deploy the service on a wide scale - you can start questioning the validity of the NFC mobile payments business model.
With millions of dollars spent over a decade of unsuccessful pilots, NFC technology for mobile payments seems to answer the definition of a bubble

Pursuing the Elusive roi: 

Pursuing the Elusive roi Copyright 2012, mVeloce LLC 21 Marketing focused on “social” platforms are under increasing pressure to prove ROI, and for many it remains a struggle. But to keep this in perspective, many marketers have long struggled to prove their ROI. More importantly, proof requires data that links action to consequence – and the type of data that could potentially be created and integrated around social location platforms points towards a future where an accurate ROI measurement is a very achievable goal .In this future scenario, when a person “checks in,” you definitely know when they arrived at a certain location. You might know quite a bit about them (think: social CRM), possibly including information they received prior to arrival. And if payments through mobile devices are to become pervasive, they might just use the same device they “checked in” with to make their purchase – or at least to collect loyalty points. That combination of information, scaled across a customer base, is of obvious value in determining ROI, as it speaks to who, when, where, and what. 2011 www.decode.com and LBMA