Design is at stake when you buy fake.

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Genuine Design In collaboration with interior design student Katherine Dabkowski Presents… An important Public Service Announcement

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Protecting Original Design Why design is at stake when you buy FAKE

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Panton Chair Nelson Marshmallow Sofa Egg Chair Arne Jacobsen Real? Fake?

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LC2 Le Corbusier Barcelona Chair Mies van der Rohe Isamu Noguchi Real? Fake?

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What is an idea worth? Are ideas free? Should they be? What is fair? Should we not get paid for our work? Should we not get acknowledged for our creativity? original unique one of a kind

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How would you feel if your designs were stolen and used without your permission?

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Intellectual Property: …creations of the mind Including inventions, literary and artistic works… …And DESIGN. Under intellectual property laws, designers are granted exclusive rights to these intangible assets. So THIS & THIS & THIS …should NOT be reproduced without authorized permission.

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Le Corbusier …sold at Target? TRADEMARK INFRINGEMENT SUSPICIOUS

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Barcelona Chair …for $300? DECEPTIVE ADVERTISING SUSPICIOUS

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Purchasing knock-offs hurts YOU and the original furniture DESIGNER. In many instances, it is It steals profits from the designer. Knock-offs are made from lower quality materials. Instead, all of the money goes to the illegal distributor. It cheapens brand credibility. ILLEGAL It reduces design integrity. How does this conflict with our morals as designers and clients?

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When it comes to design …it’s important to purchase from authorized dealers, such as… Be responsible… Do your research! Do the right thing!

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Real? Fake? Design is at stake when you buy fake. visit www.genuinedesign.com Get informed.

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Thank you. www.genuinedesign.com

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Images and information courtesy of: www.genuinedesign.com www.m2lcollection.com www.ffdi.org www.wipo.int Music by: Rob Dougan