logging in or signing up understanding of marketing management kd.kripa Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 364 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: November 09, 2010 This Presentation is Public Favorites: 0 Presentation Description A brief Discussion on Marketing Management Comments Posting comment... By: mailmerama (14 month(s) ago) i need this presentation.....plz make it convenient..... Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Part 1:Understanding Marketing Management : Part 1:Understanding Marketing Management Otterbein College Winter Quarter2000 Chapter 1 -- Marketing in the 21st Century : Chapter 1 -- Marketing in the 21st Century Objectives : 11/9/2010 1-3 Objectives Course Organization Tasks of Marketing Major Concepts & Tools of Marketing Marketplace Orientations Marketing’s Responses to New Challenges Course/Text Organization : 11/9/2010 1-4 Course/Text Organization Part I - Understanding Marketing Management Part II - Analyzing Marketing Opportunities Part III - Developing Marketing Strategies Part IV - Shaping the Market Offering Part V - Managing & Delivering Marketing Programs Defining Marketing : 11/9/2010 1-5 Defining Marketing Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. - Philip Kotler (p. 7) Core Concepts of Marketing : 11/9/2010 1-6 Product or Offering Value and Satisfaction Needs, Wants, and Demands Exchange & TransactionsRelationships & Networks Target Markets & Segmentation Marketing Channels Supply Chain Competition Marketing Environment Core Concepts of Marketing Simple Marketing System : 11/9/2010 1-7 Goods/services Money Communication Information Simple Marketing System Structure of Flows : 11/9/2010 1-8 Manufacturer markets Structure of Flows The Four P’s vs. The Four Cs : 11/9/2010 1-9 Cost Communication Marketing Mix Customer Solution Convenience The Four P’s vs. The Four Cs Company Orientations Towards the Marketplace : 11/9/2010 1-10 Company Orientations Towards the Marketplace Customer Delivered Value : 11/9/2010 1-11 Customer Delivered Value Traditional Organization Chart : 11/9/2010 1-12 Traditional Organization Chart Customer-Oriented Organization Chart : 11/9/2010 1-13 Customer-Oriented Organization Chart Evolving Views of Marketing’s Role : 11/9/2010 1-14 Evolving Views of Marketing’s Role Evolving Views of Marketing’s Role : 11/9/2010 1-15 Evolving Views of Marketing’s Role Evolving Views of Marketing’s Role : 11/9/2010 1-16 e. The customer as the controlling function and marketing as the integrative function Customer Marketing Production Human resources Finance Evolving Views of Marketing’s Role Next...Chapter 2 : Next...Chapter 2 Building Customer Satisfaction,Value, & Retention You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
understanding of marketing management kd.kripa Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 364 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: November 09, 2010 This Presentation is Public Favorites: 0 Presentation Description A brief Discussion on Marketing Management Comments Posting comment... By: mailmerama (14 month(s) ago) i need this presentation.....plz make it convenient..... Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Part 1:Understanding Marketing Management : Part 1:Understanding Marketing Management Otterbein College Winter Quarter2000 Chapter 1 -- Marketing in the 21st Century : Chapter 1 -- Marketing in the 21st Century Objectives : 11/9/2010 1-3 Objectives Course Organization Tasks of Marketing Major Concepts & Tools of Marketing Marketplace Orientations Marketing’s Responses to New Challenges Course/Text Organization : 11/9/2010 1-4 Course/Text Organization Part I - Understanding Marketing Management Part II - Analyzing Marketing Opportunities Part III - Developing Marketing Strategies Part IV - Shaping the Market Offering Part V - Managing & Delivering Marketing Programs Defining Marketing : 11/9/2010 1-5 Defining Marketing Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. - Philip Kotler (p. 7) Core Concepts of Marketing : 11/9/2010 1-6 Product or Offering Value and Satisfaction Needs, Wants, and Demands Exchange & TransactionsRelationships & Networks Target Markets & Segmentation Marketing Channels Supply Chain Competition Marketing Environment Core Concepts of Marketing Simple Marketing System : 11/9/2010 1-7 Goods/services Money Communication Information Simple Marketing System Structure of Flows : 11/9/2010 1-8 Manufacturer markets Structure of Flows The Four P’s vs. The Four Cs : 11/9/2010 1-9 Cost Communication Marketing Mix Customer Solution Convenience The Four P’s vs. The Four Cs Company Orientations Towards the Marketplace : 11/9/2010 1-10 Company Orientations Towards the Marketplace Customer Delivered Value : 11/9/2010 1-11 Customer Delivered Value Traditional Organization Chart : 11/9/2010 1-12 Traditional Organization Chart Customer-Oriented Organization Chart : 11/9/2010 1-13 Customer-Oriented Organization Chart Evolving Views of Marketing’s Role : 11/9/2010 1-14 Evolving Views of Marketing’s Role Evolving Views of Marketing’s Role : 11/9/2010 1-15 Evolving Views of Marketing’s Role Evolving Views of Marketing’s Role : 11/9/2010 1-16 e. The customer as the controlling function and marketing as the integrative function Customer Marketing Production Human resources Finance Evolving Views of Marketing’s Role Next...Chapter 2 : Next...Chapter 2 Building Customer Satisfaction,Value, & Retention