How to Pick the Right Color for Your App Design

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Color winnows humanity’s perception regarding the world and alters their relationships with their surroundings. Colours have an enhanced effect on human perception, preference, and psychology throughout their lifespan. The preferences about color can be observed in infants as young as three months old, and typically change with age.

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How to Pick the Right Color for Your App Design -Hidden Brains Enterprise Web Mobile App Development Company

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Colour Psychology Color winnows humanity’s perception regarding the world and alters their relationships with their surroundings. Colours have an enhanced effect on human perception preference and psychology throughout their lifespan. The preferences about color can be observed in infants as young as three months old and typically change with age. A few responses to color are innate and some are learned from nature or culture. It has been long observed that cool hues acts as relaxants and they are generally preferred over their more arousing warm counterparts.

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The Colour Theory Color theory can be termed as both the science and art of using color in the right way. Colour theory helps in determining how humans perceive color and the visual effects of how colors mix match or contrast with each other. The theory also involves the messages colors communicate and the methods used to replicate color. Let us understand this very basic first. In color theory you will find that the colors are organized on a color wheel and are grouped into 3 most fundamental categories: primary colors secondary colors and tertiary colors.

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The Colour Wheel It is said that the first color wheel was designed by Sir Isaac Newton back in 1666. Artists and designers still use it to develop color harmonies mixing and palettes. A color wheel or color circle can be termed as abstract illustrative organization of color hues around a circle depicting the relationships between primary colors secondary colors tertiary colors etc. The color wheel has three primary colors red yellow blue three secondary colors colors created when primary colors are mixed: green orange purple and six tertiary colors colors made from primary and secondary colors such as blue-green or red-violet.

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Choosing Colors for Apps Primary colours At its most foundation level the Primary Colors Yellow Red and Blue sit at the top of any color structure. These three Primaries are the original parents of all the future generations of colors. Secondary colours The next in line are the three Secondary colors Orange Purple and Green. These three secondary colours can be considered as the children of the three Primaries shown above.

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Continue Tertiary colours In the end the rest of the six colors are referred to as the Tertiary Colors. You can consider them as the six grandchildren of the Primary Colors. Color Theory teaches us that each Tertiary color is the result of one Primary Color mixed with one of its nearest Secondary colors. Therefore we end up with a new color that stands somewhere in between both of them.

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