Prudential Northwest Properties Property Marketing Proposal :Prudential Northwest Properties Property Marketing Proposal Prepared for my sellers
By Kathy Jo Larson, Broker
CMC, CRS, e-PRO, SRES, TRC
About Me… :About Me… Real Estate Professional
Real estate professional since 1993
CMC, CRS, e-PRO, SRES, TRC
Member of RMLS, PMAR, NAR, OAR
Top 10% of agents nationwide
Professional service – at your pace! Kathy Jo Larson, Broker, CMC, CRS, e-PRO, SRES Place
Agent
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here
About You… :About You… Have you sold a home in the past?
Is there a date by which you need to move?
When would you like to close?
If we needed to close before this date, could you?
What price do you feel your home is worth?
Where are you moving?
Why are you moving?
When would you be ready to market the home?
A Message from the President :Thank you for considering Prudential Northwest Properties to handle the sale of your property. Listing with Prudential is a wise decision. No other real estate brokerage in our market area can offer the unparalleled services we deliver.
At Prudential Northwest Properties, we are revolutionizing the way real estate is purchased and sold by providing our clients with Home Services. As the only major broker in the area with a Home Services department, we have an advantage over other real estate companies. That advantage is service. All home buyers and sellers working with our sales professionals receive the complimentary assistance of our Home Services Coordinators, standing by to assist you with all the details associated with the home selling and buying process.
If you’re in the market for exceptional service, put the power of Prudential Northwest Properties to work for you today.
Sincerely,
Bert E. Waugh, Jr. A Message from the President Bert E. Waugh, Jr.
President
The Prudential Northwest Properties Advantage :The Prudential Northwest Properties Advantage We are the largest, locally-owned and managed real estate services company in the area
Our brand is recognized by 96% of North Americans
The Prudential name stands for Strength, Integrity & Trust
We have been serving our market area since 1948
Our network includes 1,700 offices and 50,000+ agents, plus over 15 million Prudential Financial global customers
Our company is 650+ agents strong and ranks in the Top 2% of all Prudential brokerages in the United States
We are committed to giving back to our communities
Your Home Services Coordinator :Your Home Services Coordinator When you buy or sell a home through Prudential Northwest Properties, you gain complimentary access to our Home Services network of services.
Your Home Services Coordinator (HSC) assists me in providing any services related to home ownership.
Your Home Services Coordinator:
Is available to guide and support you through the moving process
Provides contact information for utility transfers and connections
Obtains moving van and storage estimates
Helps you find the best mortgage loan
Alerts you to discounts on home related products & services
Contacts local service providers on your behalf
All of this and more… for FREE
Your Home Warranty Coverage :Your Home Warranty Coverage An American Home Shield home warranty may help you:
Sell your home faster, because it may provide a competitive edge over other homes on the market and instill confidence in the buyer
Sell for a higher price, because when a buyer has confidence in your home it can discourage downward price bargaining
Sell with less inconvenience, because after you have moved out and the buyer has a mechanical or systems problem, they will call AHS, not you, offering you potential after-sale liability protection Every home listed for sale with our company receives FREE home warranty coverage for the first six months the property is listed for sale.
Slide 8 :Prudential Ranks Highest in the Nation Source: Based on transactions and sales volume data of Top 500 independently owned brokers in the U.S. and obtained from the 2003 Real Trends Big Broker Report analysis completed in 2004 for the Top 500 independently owned brokers in the U.S.
Pricing Your Home :Pricing Your Home How is your home priced?
You can state your price
I can give you a price
The market will determine the price My objective is to get you the highest price the market will bear, in the shortest period of time.
Effectively Pricing Your Home :Effectively Pricing Your Home Market data from comparable properties in your area (CMA):
Active Listings
Pending Sales
Recent Solds How is the value of your home determined? Other factors that determine value:
Location
Condition
Updating / Remodeling
Added Features
View
Street Appeal
Why Pricing Is So Important :Why Pricing Is So Important Overpricing limits the amount of buyers willing to view your home, decreasing your chances and opportunities to sell. Buyers who will view your property…
Another Reason Why Pricing Is So Important :Another Reason Why Pricing Is So Important The first three weeks are critical for market momentum The greatest opportunity for a successful home sale is within the first 2-3 weeks.
Prudential Value Range Marketing :Prudential Value Range Marketing Our exclusive Prudential Value Range MarketingSM can give your property an advantage over other homes on the market – something no one else can do.
Signs and Effects of Overpricing :Signs and Effects of Overpricing Your home may be overpriced if there are:
No showings
Comparable homes around you selling
Comparable homes selling for less
Showings, but no offers
Comparative Market Analysis Report :Comparative Market Analysis Report Let’s take a moment to discuss the pricing and valuation report for your home…
Attracting Buyers to Your Home :Attracting Buyers to Your Home My goal is to sell your home to qualified buyers…
we want QUALITY buyers, not QUANTITY! Proven methods to attract buyers to your home:
In our market, 95% of homes are sold through our
Multiple Listing Service (MLS)
Payment of a Full Buyers Commission
Complete and honest information and disclosures
Easy to find directions and showing instructions
How Commission Impacts You :How Commission Impacts You 82% of homes are listed at 5% - 6%
(Buyer’s agent commission of 2.25% - 2.7%)
12% of homes are listed at 7%
(Buyer’s agent commission of 3.15%)
5% of homes are listed at less than 5%
(Buyer’s agent commission of less than 2.25%)
1% of homes are listed at 10%
(Buyer’s agent commission of 4.5%) We have found that sellers who list at 7% net a higher profit than the properties listed at a lesser commission rate.
Commission Influences Home Sales :Commission Influences Home Sales Buyer’s agent commission of 3.15% is higher than 88% of competing properties… and results in more showings, shorter market time and higher net profit for the seller. 7% commission = 3.15% to the buyer’s agent
The Importance of Commission Strategy :The Importance of Commission Strategy Why will paying a good commission sell your home? A higher commission provides a competitive strategy that attracts more Buyer’s Agents with more qualified buyers
Agents bring the buyers – 85% of home buyers have agent representation
Transactions are generally smoother
Your home stands out on the MLS, creating more interest and showings to potential buyers
My Marketing Plan :My Marketing Plan My marketing plan includes:
Yard sign
Internet exposure
360° Virtual Tour
Print advertising
Neighborhood marketing
Informing my contacts and my fellow Prudential agents and cooperating Brokers about your home
Innovative Marketing Tools :Innovative Marketing Tools I will utilize the most innovative marketing techniques to showcase your home. These may include:
Web Commercials
Virtual Tours
Slideshows
Property Cards
Flyers & Postcards
Brochures
Open Houses and Agent Property Tours :Open Houses and Agent Property Tours Statistically, less than ½ of 1% of homes sell through traditional Open Houses and Property Tours Because of the drastic impact the Internet has had on our industry, listings are essentially “Open” 24 hours a day! We have found that traditional Open Houses and Agent Property Tours have become more ‘traditions’ than effective marketing tools.
Marketing Considerations :Marketing Considerations Marketing is a joint effort
I will be marketing your home to all interested buyers
You will need to keep the appearance of your home show- ready at all times
We will need to have flexible and liberal showing times A transferable AHS Home Warranty is a great marketing tool that can add value to your home
Prudential places this home warranty on the home during the listing period at no cost to you
As a seller, you may offer to provide the coverage to the buyer
A warranty increases buyer confidence
Marketing Your Home :Marketing Your Home Important items to consider when selling your home:
Keep the property ready to show
Take care of fix-up or maintenance as soon as possible
Our Home Services department can help you with getting qualified and reliable contractors or repair people to help you, if needed Have a home inspection to know what a buyer may ask for in repairs beforehand and eliminate those objections
Do not be present when a Realtor shows your home
Why? Because buyers feel uncomfortable when sellers are present
Online Marketing :Online Marketing Over 70% of all buyers search online. My online marketing strategy includes:
My web site: www.KathyJoLarson.com
My company web site: www.prunw.com
An online slideshow tour of your property
Posting on web sites locally and throughout the world where people are advertising homes for sale
Premium Services: listings that match their criteria emailed to buyers as soon as they hit the market
Prudential Listings on the Internet :Prudential Listings on the Internet Prudential.com
RMLS.com
RealEstate.Yahoo.com
Oregonlive.com
JohnLScott.com
Remax.com Additional web sites on which your home would be found: EquityGroup.com
CBSeal.com
Hasson.com
RealtyTrust.com
Windermere.com
and many more…
2006 Prudential Advertising Schedule :2006 Prudential Advertising Schedule Prudential Real Estate spends millions of dollars each year so home buyers know the sign in your front yard.
Prudential advertises on high profile shows creating millions of impressions with potential home buyers and sellers.
Selling Your Home for Top Dollar :Selling Your Home for Top Dollar A buyer’s first impression of your home’s interior and exterior appearance is extremely important.
You never get another chance to make a new first impression. Negative Impression = Negative Showing Positive Impression = Positive Showing
Preparing Your Home For Sale :Preparing Your Home For Sale Please keep in mind, the way you live in a home is different than the way you show a home that’s for sale Things you can do:
Organize and minimize clutter
Clean up and eliminate odors
General maintenance
Home Services is available to assist you
Have a home inspection to eliminate objections
Stage the home and keep in “ready to show” condition
Showing Your Home Is a Joint Effort :Showing Your Home Is a Joint Effort Please accommodate short notice showings… they may be inconvenient, but they may bring “the” buyer Please make sure you:
Secure pets
Set optimal lighting and temperature controls
Are not in the home during showings; the buyer needs to be able to be comfortable and in tune with their emotions A secure lock box will be installed for showing access
My Commitment to You :My Commitment to You I am here to satisfy your needs and answer all of your questions
You can reach me through 24 hour messaging
I will update you weekly, if not more, to discuss:
Internet traffic reports
Feedback from agents that show your home
Lockbox activity reports
Changes in market conditions and competition
Offers and transaction progress
My Team Is Here to Serve You :My Team Is Here to Serve You Home Services – Rosie Kaufman
Transaction Coordinator – Lisa Boles
Columbia Mortgage – Jim Griffith
Transnation Title Company – Kelly Kroening
Principal Broker – George Huertas
All the Prudential agents in my office and company
Quality Service Guarantee :Quality Service Guarantee As your real estate professional, I will:
Present an agency law pamphlet, and explain agency relationship.
Explain complimentary American Home Shield warranty service during listing period plus optional Home Buyer/Home Seller coverage.
Create and present a detailed, written marketing plan including specific strategies, programs, and buyer targets.
Recommend property merchandising and enhancements to maximize marketability.
Provide a written estimate of seller expenses and proceeds.
Review your property history and disclosure statement and deliver it to each prospective buyer. The Quality Service Guarantee is your written commitment from me, assuring the delivery of all of the services described below.
Quality Service Guarantee :Quality Service Guarantee Commit to regular communication including prospect market and feedback.
Provide advice and negotiating assistance on all offers to purchase.
Forward financial information as provided by the buyer and make every effort to have each buyer pre-qualified or pre-approved with a lender.
Monitor and communicate the status and satisfaction of contract contingencies.
Offer home purchase assistance, referral services, and access to community and property information.
Contact you and follow-up after closing to assure the satisfactory completion of all service details.
Quality Service Guarantee :Quality Service Guarantee Offer you the opportunity to evaluate the services provided through the Quality Service Assurance Survey.
Provide a Home Services Coordinator to assist with home related needs through our exclusive Home Services program.
Satisfaction Guaranteed! :Satisfaction Guaranteed!