For SellersBy Kathy Jo Larson, BrokerCMC, CRS, e-PRO, SRES, TRCPrudential Northwest PropertiesPortland, Oregon, Area :Successfully Selling Your Home For SellersBy Kathy Jo Larson, BrokerCMC, CRS, e-PRO, SRES, TRCPrudential Northwest PropertiesPortland, Oregon, Area


Your goals and expectations :Your goals and expectations Have you sold a home in the past? Is there a date by which you need to move? If we needed to close before this date, could you? What prompted your decision to move? Are you moving in-town or out of state? When would you be ready to market the home? Is there a price you feel your home is worth?


About your property :About your property What do you feel are the most appealing features? What features does your home have that differentiate it from similar properties? What enhancements would you suggest to make your home as appealing as possible?


About your property :About your property What do you regard as the most attractive features of the neighborhood? Are you aware of any problems or concerns that will need to be disclosed to prospective buyers?


What you can expect from me :What you can expect from me An in-depth market analysis Professional representation Accurate pricing based on current market activity A customized, strategic marketing plan Assurance that your needs are my top priority Reliable communication Easy accessibility Honesty and integrity


Communication :Communication I will regularly communicate with you: All showing activity Comments about your home Online buyer activity reports Neighborhood market activity You’ll be notified immediately of incoming offers.


Advanced mobile technology :Advanced mobile technology Mobile technology routes calls and paperwork to me 24/7, so I won’t miss important calls from you or potential buyers. I can process faxes and paperwork in the field, so incoming offers get immediate attention.


Why list your home with me? :Why list your home with me? 80% of my clients are past clients or referrals. Nationwide, the average percentage of buyers that would use the same agent again or refer them to friends is only 68%.* *From the National Association of REALTORS 2007 Profile of Home Buyers and Sellers. Actual responses from my past clients.


My QSC® rating :My QSC® rating After each real estate transaction, my clients are mailed a Quality Service survey from Leading Research and asked to rank my performance. Those client evaluations are then posted online for the world to see. My QSC® rating is 4.7 out of a possible 5.


About Me… :About Me… Licensed real estate professional since 1993 CMC, CRS, e-PRO, SRES, TRC Member of RMLS, PMAR, NAR, OAR Top 10% of agents nationwide Experience isn’t expensive – it’s priceless! Kathy Jo Larson, Broker Broker, CMC, CRS, e-PRO, SRES, TRC Place Agent photo here


Exclusive market activity reports :Exclusive market activity reports I will keep you apprised of local market activity through these emailed reports: Property Investment Profile™ HomeFinder Pro™ Market Tracker™ They track listings and sales and also illustrate market trends.


HomeFinder Pro™ :HomeFinder Pro™ This exclusive report alerts prospective buyers about your home immediately upon hitting the market.


Marketing your property :Marketing your property My marketing strategy includes: Extensive Internet exposure Targeted direct mail Innovative marketing techniques Distinctive yard sign and one brokers’ open house Professionally designed color flyers Regional Multiple Listing Service (RMLS) exposure Direct promotion to my contacts and other professional REALTORS®


Where buyers first found the home they purchased: :Where buyers first found the home they purchased: Real estate agent 34% Internet 29% Yard sign/open house sign 14% Home builder or agent 8% Friend, relative or neighbor 8% Print newspaper ad 3% Directly from sellers 3% Home book or magazine 1% Source: NAR Profile of Homebuyers and Home Sellers 2007.


Home buyers are searching online :Home buyers are searching online 88% of today’s home buyers use the Internet to search for properties for sale. Source: NAR Profile of Homebuyers and Home Sellers 2007. Buyers are much more likely to find the home they purchase on the Internet than in a newspaper ad or homes magazine.


Strategic online exposure is critical :Strategic online exposure is critical Your home will be featured on sites most popular with home buyers: REALTOR.com RMLS.com Yahoo.com Propsmart.com MSN.com FrontDoor.com Trulia.com HomeScape.com GoogleBase.com Roost.com Zillow.com Move.com Excite.com Oregonlive.com Prudential.com PruNW.com Your home will also appear on these brokerage sites: JohnLScott.com ReMax.com EquityGroup.com Windermere.com RealtyTrust.com CBSeal.com KW.com


A unique Web site :A unique Web site Your home will have a unique Web address and the online property showcase will include: Photo gallery + flyer Virtual tour or Web commercial Mortgage calculator Link to neighborhood + school information Street map Request for more information


Innovative marketing tools :Innovative marketing tools I will utilize innovative marketing techniques to showcase your home. These may include professionally designed: Web Commercials Virtual Tours Slideshows Property Cards Flyers & Postcards Brochures


Upper scale marketing :Upper scale marketing Your unique home will be presented to the appropriate audience through our Fine Homes & Estates program, which includes a distinctive, oversized yard sign.


The Prudential brand :The Prudential brand Our brand is recognized by 98% of all Americans and stands for strength, integrity and trust. The Prudential yard sign in your front yard is a powerful marketing tool.


Highest in Seller Satisfaction! :Highest in Seller Satisfaction! Prudential Real Estate is proud to have ranked "Highest in Satisfaction for Home Sellers among National Full Service Real Estate Firms" in J.D. Power and Associates' 2008 Home Buyer/Seller Study!


Highest Average Sales Price :Highest Average Sales Price Once again, Prudential Real Estate has the highest average sales price.


Effective pricing :Effective pricing The value of your home is determined by: Market data from comparable properties in your area: Active listings Pending sales Recent sold properties Location and street appeal Condition Added features and updates The reality is this: Your home is worth only what a buyer is willing to pay.


The importance of proper pricing :The importance of proper pricing Overpricing limits the amount of buyers willing to view your home, decreasing your opportunities to sell.


Pricing dictates buyer activity :Pricing dictates buyer activity The first few weeks are critical for market momentum. The greatest opportunity for a successful home sale is within the first few weeks.


Prudential Value Range Marketing™ :Prudential Value Range Marketing™ Our exclusive Prudential Value Range Marketing™ can give your property an advantage over other homes on the market.


Signs and effects of overpricing :Signs and effects of overpricing Your home may be overpriced if there are: No showings Comparable homes around you selling Comparable homes selling for less Showings, but no offers


Commission strategy :Commission strategy 5% Commission 2.25% to Buyer’s Agent Generates good traffic 7% Commission 3.15% to Buyer’s Agent Generates the best traffic -- your home stands out in RMLS 6% Commission 2.7% to Buyer’s Agent Generates better traffic


Commission strategy :Commission strategy 7% Commission 3.15% to Buyer’s Agent Generates the best traffic -- your home stands out in RMLS 6% Commission 2.7% to Buyer’s Agent Generates better traffic


Commission options :Commission options At a 6% commission rate, these actions will be taken to market your home: I will preview your property, take measurements and photos, and install a lockbox A yard sign and flyer box will be ordered Completed paperwork will be processed and delivered to you CC&R’s, title report and plat map will be ordered Your no obligation American Home Shield Home Warranty will be activated You will be registered with Home Services Your listing will be entered into RMLS and will appear on all major real estate search websites, as well as: Prudential.com, Yahoo.com, Trulia.com, Realtor.com, PruNW.com, my personal website and the websites of other local real estate brokerages through IDX I will actively prospect for a buyer through: the Realtor network, email, print and online exposure Professionally designed color flyers will be produced and delivered Your home will be a “Featured Home” on my website A slideshow of your property will be created and posted online An Open House will be scheduled Enter item here Ongoing activity and communication: You will receive weekly updates and bi-monthly marketing reports which will include information pertaining to the real estate market. Showing feedback will be relayed to you. When you have a showing by another agent, it is important for you to call me with the name and number of the agent who showed your property. I will then call the agent and ask for feedback and answer any questions. Copies of your home's advertising from various publications will be sent to you. I will keep you informed of the market and how it impacts price and salability of your property. I will continue prospecting for a buyer for your property. RMLS information will be updated as needed to reflect current pricing should we determine a price change is necessary. I will field any sign or ad calls on your property, show your home when appropriate and negotiate exclusively on your behalf. Enter item here.


Commission options :Commission options A 7% commission rate will include all the standard marketing activities outlined on the previous slide, plus the following: A complimentary pre-listing inspection Production and online posting of a Virtual Tour or Web commercial featuring your home Two hours of professional home staging services scheduled at your convenience “Just Listed” postcards will be mailed to a radius of homes in the area Two hours of complimentary house cleaning services scheduled at your convenience Your home will appear as a “Featured Home” on Realtor.com Enter item here Enter item here


Comparable market analysis :Comparable market analysis Let’s look at the data on comparable homes currently for sale in your area…


Prudential’s family of services :Prudential’s family of services


My team is here to serve you :My team is here to serve you Home Services – Rosie Kaufman Transaction Coordinator – Lisa Boles Columbia Mortgage – Tammi Lindley Various Title Companies and Escrow Officers Principal Broker – George Huertas All the Prudential agents in my office and company


About Prudential Northwest Properties :About Prudential Northwest Properties We are the largest, locally-owned and managed real estate services company in the area Our brand is recognized by 98% of North Americans We have been serving our market area since 1948 Our network includes 2,200 offices and 68,000+ agents, plus over 15 million Prudential Financial global customers Our company is 675+ agents strong and consistently ranks in the Top 2% of all Prudential brokerages in the United States We are committed to giving back to our communities through Transitional Youth


Giving back to our communities :Bert Waugh Jr, our president, founded Transitional Youth in 1991 to help local homeless youth. We currently support an Outreach Center in downtown Portland and two residential homes for youth; one in Portland and one in Vancouver. The challenges are many, successes are celebrated and we continue to make a difference in the lives of youth in need. To learn more, please visit www.transitionalyouth.org Giving back to our communities


Mission Statement + Core Values :Mission Statement + Core Values Our Mission: We are, and will continue to be, the premier provider of comprehensive home services in the Pacific Northwest Our Core Values: Integrity – we keep our word to all we serve Passion – we are passionate about our people and the communities we serve Success – we empower our people Excellence – we pioneer the industry’s best practices Loyalty – we build relationships for life


Home Services :Home Services When you buy or sell a home through Prudential Northwest Properties, you gain complimentary access to our Home Services network. All our vendors are pre-screened, fully bonded, insured and ready to help with your next improvement project.


Home Services Connect™ :Home Services Connect™ Online address changes and utility connections Compare services and best price guarantees. Lifelong assistance and convenient ordering of home ownership related services and products.


PNW Relocation :PNW Relocation Our listings receive global exposure through PNW Relocation, our Relocation Division We have relationships with major corporations throughout the world, offering: Corporate and transferee services Moving resources


Protecting Your Property :Protecting Your Property Every home listed for sale with Prudential Northwest Properties receives no obligation home warranty coverage for the first six months.


Preparing your home for sale :Preparing your home for sale Please keep in mind, the way you live in a home is different than the way you show a home that’s for sale. Things you can do: General home maintenance Organize and minimize clutter Clean up and eliminate odors Have a home inspection to eliminate objections Stage the home and keep it in “ready to show” condition


Selling your home for top dollar :Selling your home for top dollar Here are some ways you can help: Maintain the property in ready-to-show condition Try to be flexible in scheduling showings Leave the home during showings to make buyers more comfortable Secure pets or take them with you Remove or lock up valuables, jewelry, cash and prescription medications


Selling your home for top dollar :Selling your home for top dollar Set optimal lighting and temperature controls Contact me if you are approached directly by a buyer who is not represented by a real estate professional – do not allow them into your home unescorted


My commitment to you :My commitment to you You can rely on me to provide professional representation and look out for your best interests. I will update you regularly, in the manner you desire, to discuss: Online traffic reports Feedback from agents that show your home Lockbox activity reports Changes in market conditions and competition Offers and transaction progress


Satisfaction guaranteed! :Satisfaction guaranteed! I am committed to selling your home as quickly as possible, at the highest attainable price, with as little inconvenience to you as possible. - Kathy Jo Larson Insert agent photo here


Satisfaction guaranteed! :Satisfaction guaranteed! Experience Isn’t Expensive – It’s Priceless!