Anything but Google

Slide 1:

This presentation is licensed under a Creative Commons Attribution 3.0 License Anything but Google! CILIP in Hants and Wight Karen Blakeman, 5 th April 2011 Karen.Blakeman@rba.co.uk twitter.com/ karenblakeman http://www.rba.co.uk/ Blog: www.rba.co.uk/wordpress Presentation available on: http://www.rba.co.uk/as/ http://www.authorstream.com/Presentation/karenblakeman http://www.slideshare.net/karenblakeman

A lot has been happening in search:

A lot has been happening in search New developments personalisation localisation semantic search new search features galore, especially in Google Microsoft pushing Bing Yahoo now using Bing web database Social media now an essential part of search 04/04/2011 www.rba.co.uk 2

The problem with Google...:

The problem with Google... Results depend on country version used, browser and version of browser, operating system, platform, logged in to a Google account or not, web history, naughty lists, searcher location specified or not, language, which server Google happens to send your search to, Google experiments, is it a leap year, how many points do you have on your Tesco club card..... Google increasingly ignores commands and does its own thing 04/04/2011 www.rba.co.uk 3

Google's Collateral Damage: SEO Cat & Mouse Game http://www.seobook.com/learn-seo/collateral-damage.php :

Google's Collateral Damage: SEO Cat & Mouse Game http://www.seobook.com/learn-seo/collateral-damage.php 04/04/2011 www.rba.co.uk 4

How Google works:

How Google works Schmidt: Listing Google’s 200 Ranking Factors Would Reveal Business Secrets http://searchengineland.com/schmidt-listing-googles-200-ranking-factors-would-reveal-business-secrets-51065 Dear Bing, We Have 10,000 Ranking Signals To Your 1,000. Love, Google http://searchengineland.com/bing-1 0000-ranking-signals-google-55473 over 200 hundred “signals” many have over 50 variations Spaghetti algorithms Photo: spaghetti e rucola http://www.flickr.com/photos/seelensturm/4324985907/ 04/04/2011 www.rba.co.uk 5

What does Google think you’re interested in?:

What does Google think you’re interested in? Get a rough idea from your ad preferences do not need to be logged in to a Google account browser and machine specific http://www.google.com/ads/preferences 04/04/2011 www.rba.co.uk 6

Google social search:

Google social search Includes results from your social circle in your search results if you are signed in to your Google account Only way to switch it off is to log out of your account 04/04/2011 www.rba.co.uk 7

Your social circle:

Your social circle Primary and secondary connections now included in your search Login to your Google account, go to http://www.google.com/dashboard/ and scroll down to Social Circle and Content 04/04/2011 www.rba.co.uk 8 List of direct and secondary connections

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04/04/2011 www.rba.co.uk 9

Google thinks it knows best!:

Google thinks it knows best! Oi! Google – you have seriously overstepped the mark : http://www.rba.co.uk/wordpress/2011/01/03/oi-google-you-have-seriously-overstepped-the-mark/ 04/04/2011 www.rba.co.uk 10 Aaarrrghhh!!

Coots vs. lions:

Coots vs. lions 04/04/2011 www.rba.co.uk 11 Luca Galuzzi - www.galuzzi.it Coot ahoy! http://www.flickr.com/photos/dipfan/147821814/ [Not to scale!]

Coots mating behaviour – abridged version!:

Coots mating behaviour – abridged version! With special thanks to Arthur Weiss and Susanna Winter Google decides that coots are really lions http://www.rba.co.uk/wordpress/2011/02/12/google-decides-that-coots-are-really-lions/ Update on coots vs. lions http://www.rba.co.uk/wordpress/2011/02/21/update-on-coots-vs-lions/ Please Note: Google now does what I consider to be a correct search for coots mating behaviour 04/04/2011 www.rba.co.uk 12

Coots vs. lions:

Coots vs. lions 04/04/2011 www.rba.co.uk 13

Coots vs. lions:

Coots vs. lions 04/04/2011 www.rba.co.uk 14

Coots vs. lions:

Coots vs. lions 04/04/2011 www.rba.co.uk 15

Coots vs. lions:

Coots vs. lions 04/04/2011 www.rba.co.uk 16

Time for a change?:

Time for a change? http://www.bing.com/ http://search.yahoo.co.uk/ http://www.yahoo.co.uk/ Yahoo uses Bing database but retains its own interface and some unique commands link: linkdomain : region: e.g. region:europe , region:mediterranean others are africa , asia , centralamerica , northamerica , southamerica , mideast , southeastasia , downunder Many of the Advanced Search commands are similar see Search Strategies for the Internet: Search Tools Summary and Comparison : http://www.rba.co.uk/search/compare.shtml Often more up to date and some unique content 04/04/2011 www.rba.co.uk 17

Yahoo!:

Yahoo! 04/04/2011 www.rba.co.uk 18 http://search.yahoo.co.uk/ http://www.yahoo.co.uk/

Yahoo advanced screen (under More..):

Yahoo advanced screen (under More..) 04/04/2011 www.rba.co.uk 19

Bing.com:

Bing.com 04/04/2011 www.rba.co.uk 20

Bing Advanced Search:

Bing Advanced Search Advanced search screen minimalist! Need to use commands detailed list at Advanced Operator Reference : http://msdn.microsoft.com/en-us/library/ff795620.aspx (some do not work) Supports full Boolean 04/04/2011 www.rba.co.uk 21

Want to explore other stuff – Zuula.com:

Want to explore other stuff – Zuula.com Type in your search once and work your way through the search tools Can edit search tools order and remove unwanted ones 04/04/2011 www.rba.co.uk 22

Ask someone! :

Ask someone! Twitter, Facebook, LinkedIn, discussion lists 04/04/2011 www.rba.co.uk 23

Search tools for social media:

Search tools for social media Excellent presentation from Phil Bradley covers the best Social Media Search Engines : http://www.slideshare.net/Philbradley/onlinemasterclass-final My two personal favourites from his list http://socialmention.com , http://www.addictomatic.com/ 04/04/2011 www.rba.co.uk 24

Bing Social:

Bing Social Not easy to find - http://www.bing.com/social - and disappointing when you do 04/04/2011 www.rba.co.uk 25

Social media search:

Social media search Social networks often best searched separately and from “within” LinkedIn.com advanced search and full Boolean Facebook.com Advanced Search beta 04/04/2011 www.rba.co.uk 26

Searching Twitter and tweets:

Searching Twitter and tweets Tweepz - search for people or organisations on Twitter http://www.tweepz.com/ Searching public tweets http://search.twitter.com/ (take a look at Advanced Search) http://www.twazzup.com/ limited time period (Google Realtime wins here – back to Feb 2010) Twapperkeeper ( http://www.twapperkeeper.com/ ) archives on keywords or hashtags setup by individuals particularly useful for conference and event tweets 04 April 2011 Karen Blakeman www.rba.co.uk 27

Twitter: search.twitter.com and twazzup.com:

Twitter: search.twitter.com and twazzup.com 04 April 2011 Karen Blakeman www.rba.co.uk 28

Presentations:

Presentations 04/04/2011 www.rba.co.uk 29 http://www.authorstream.com/ http://www.slideshare.net/

Slidefinder:

Slidefinder http://www.slidefinder.net/ Identifies individual slides within a presentation 04/04/2011 www.rba.co.uk 30

Maps:

Maps 04/04/2011 www.rba.co.uk 31 Bing can’t find Portsmouth University Library (Google can) Have to use postcode

Bing maps:

Bing maps Once you’ve told Bing your start and finish point, driving and walking directions similar to Google But no public transport options, no estimated fuel cost Birds eye (equivalent to Google Satellite) sometimes more up to date and higher resolution No Street View  04/04/2011 www.rba.co.uk 32

Images:

Images Bing, Yahoo, Flickr and a host of others 04/04/2011 www.rba.co.uk 33

Images - Creative Commons and public domain :

Images - Creative Commons and public domain Karen Blakeman's Blog Free-to-use images might not be http://www.rba.co.uk/wordpress/2009/07/16/free-to-use-images-might-not-be/ Flickr Creative Commons http://www.flickr.com/creativecommons or advanced search screen Idee Inc. ( http://labs.ideeinc.com/ ) including Multicolr Search Lab http://labs.ideeinc.com/multicolr/ Wikimedia Commons http://commons.wikimedia.org/ MorgueFile.com http://www.morguefile.com/ Geograph http://www.geograph.org.uk/ British Listed Buildings http://www.britishlistedbuildings.co.uk/ Most of the images on US government web sites (but do check) Nasa http://www.nasa.gov/ 04 April 2011 Karen Blakeman www.rba.co.uk 34

Video:

Video Vimeo.com, dailymotion.com, iTunes, iTunes U Blinkx - http://www.blinkx.com/ Truveo – http://www.truveo.com/ country versions available Zuula - http://www.zuula.com/ click on the video tab Browsys Finder http://www.browsys.com/finder/ click on the video tab 04 April 2011 Karen Blakeman www.rba.co.uk 35

News:

News 04/04/2011 www.rba.co.uk 36

Silobreaker.com:

Silobreaker.com 04/04/2011 www.rba.co.uk 37

NewsUK - http://www.newsuk.co.uk/:

NewsUK - http://www.newsuk.co.uk/ 04/04/2011 www.rba.co.uk 38

Stock markets and business news:

Stock markets and business news Yahoo! Finance 04/04/2011 www.rba.co.uk 39

Alerts:

Alerts Want an alternative to Google Reader? Desktop clients such as RSS Owl, Outlook 2007 and later Online – Netvibes.com 04/04/2011 www.rba.co.uk 40

Customised home page:

Customised home page Netvibes or My Yahoo! 04/04/2011 www.rba.co.uk 41

Google Scholar:

04 April 2011 Karen Blakeman www.rba.co.uk 42 Google Scholar http://scholar.google.com/ No source list Not comprehensive and omits many key scientific publications Both peer-reviewed and un-reviewed articles, pre-prints, institutional repositories, references to books, citations Does not use publishers’ meta data Author search unreliable, search on year of publication unreliable Sometimes does weird things with your search terms Peter Jasco - Google Scholar's Ghost Authors, Lost Authors, and Other Problems http://www.libraryjournal.com/article/CA6698580.html Use with caution and be aware that there are huge gaps in coverage

A few specialist tools:

A few specialist tools 04/04/2011 www.rba.co.uk 43

http://www.offstats.auckland.ac.nz/ :

http://www.offstats.auckland.ac.nz/ 04/04/2011 www.rba.co.uk 44

More statistics:

More statistics 04/04/2011 www.rba.co.uk 45 Guardian World Government Data vs. data.gov.uk Guardian Data Blog http://www.guardian.co.uk/news/datablog Guardian World Government Data http://www.guardian.co.uk/world-government-data - a better way of searching government statistics

Cluuz.com:

Cluuz.com 04/04/2011 www.rba.co.uk 46

Cluuz.com:

Cluuz.com 04/04/2011 www.rba.co.uk 47

Create your own search tool :

Create your own search tool http://blekko.com “Slashtags” define your own set of web sites for searches 04/04/2011 www.rba.co.uk 48

Google free day?:

Google free day? But I can’t use my favourite Google Custom Search Engines  Free Full Text scientific articles http://www.knowmade.com/free-fulltext-pdf.html Chipwrapper - Search UK newspapers http://www.chipwrapper.co.uk/ LGSearch - local government search http://lgsearch.net/ Directionlessgov - Comparison of Direct.gov.uk and Google http://www.directionlessgov.com/ I miss the realtime search and blogsearch Youtube! So many of my RSS feeds come via Feedburner And I seriously miss the date restrictions in Google’s results side bar 04/04/2011 www.rba.co.uk 49

Google results side bars:

Google results side bars 04/04/2011 www.rba.co.uk 50

Can’t give up Google?:

Can’t give up Google? Look very, very, very carefully at your results and at what Google is trying to do to your search automatic assumption of typos automatic searching for variations and synonyms Use plus signs to try and force an exact match Change the order of your terms Repeat one or more of your terms Use advanced search commands Open up the side bars ...or give up and use something completely different 04/04/2011 www.rba.co.uk 51

YouTube - Goggle Vision: using electronic resources http://www.youtube.com/watch?v=5slpJMRWKA8 :

YouTube - Goggle Vision: using electronic resources http://www.youtube.com/watch?v=5slpJMRWKA8 04/04/2011 www.rba.co.uk 52