CLSIG Web 2 Debate

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CLSIG DebateWeb 2.0: The truth behind the hype held at Hammonds, Rutland House, 148 Edmund Street, Birmingham B3 2JR1st March 2010Karen Blakeman, RBA Information Services : 

CLSIG DebateWeb 2.0: The truth behind the hype held at Hammonds, Rutland House, 148 Edmund Street, Birmingham B3 2JR1st March 2010Karen Blakeman, RBA Information Services Photo: Edmund Street B3 taken by Robin Stott and licensed for reuse under Creative Commons http://creativecommons.org/licenses/by-sa/2.0/ http://www.geograph.org.uk/photo/1603849 This presentation is licensed under a Creative Commons Attribution 3.0 License

This is me! : 

This is me! Email: karen.blakeman@rba.co.uk Web site: http://www.rba.co.uk/ Blog: http://www.rba.co.uk/wordpress/ Twitter: http://twitter.com/karenblakeman Flickr: http://www.flickr.com/photos/rbainfo Facebook: http://www.facebook.com/karenblakeman Slideshare: http://www.slideshare.net/karenblakeman LinkedIn: http://www.linkedin.com/in/karenblakeman 01 March 2010 Karen Blakeman www.rba.co.uk 2

Get rid of the Web 2.0 label : 

Get rid of the Web 2.0 label 01 March 2010 Karen Blakeman www.rba.co.uk 3 Social and professional networks, the Web, electronic information boundaries are disappearing multiple platforms and delivery mechanisms Sources of information Marketing and promoting your services You are already using “Web 2.0” without realising it

Slide 4: 

Authoritative? Reliable? Peer reviewed? 01/03/2010 www.rba.co.uk 4

Correcting the Record - Times Reporter Who Resigned Leaves Long Trail of Deception - NYTimes.comhttp://www.nytimes.com/2003/05/11/national/11PAPE.html?pagewanted=1 : 

Correcting the Record - Times Reporter Who Resigned Leaves Long Trail of Deception - NYTimes.comhttp://www.nytimes.com/2003/05/11/national/11PAPE.html?pagewanted=1 01/03/2010 www.rba.co.uk 5

Beatles Mythshttp://www.beatlesagain.com/bmyths.html : 

Beatles Mythshttp://www.beatlesagain.com/bmyths.html started by British journalists in 1969 from an unverified assumption 01/03/2010 www.rba.co.uk 6

Piltdown Man : 

Piltdown Man Wikipediahttp://en.wikipedia.org/wiki/Piltdown_Man The Piltdown Men, Ronald Miller Publisher: Ballantine Books (12 Feb 1974) ISBN-10: 0345238389 ISBN-13: 978-0345238382 01/03/2010 www.rba.co.uk 7

The Wicked Bible : 

The Wicked Bible Typographical error "Thou shalt commit adultery" In a 1631 edition of the King James Bible published by Robert Barker and Martin Lucas Wicked Bible - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Wicked_Bible 01/03/2010 www.rba.co.uk 8

Social media can be used to correct errors : 

Social media can be used to correct errors http://www.chemspider.com/ A chemistry search engine aggregating & indexing chemical structures and their associated information into a single, free of charge, searchable repository Errors from peer reviewed journals, patents, FDA etc. Users encouraged to help correct errors ChemSpider Blog Does ChemSpider Have Millions of Errors?http://www.chemspider.com/blog/does-chemspider-have-millions-of-errors.html 01/03/2010 www.rba.co.uk 9

So you won’t be using any of these unreliable resources : 

So you won’t be using any of these unreliable resources 01/03/2010 www.rba.co.uk 10

Aleksandr Orlov – Comparethemeerkat : 

Aleksandr Orlov – Comparethemeerkat http://www.comparethemeerkat.com/ http://www.facebook.com/comparethemeerkat http://twitter.com/Aleksandr_Orlov http://www.youtube.com/user/comparethemeerkat 01/03/2010 11 www.rba.co.uk = more traffic to web site = MORE BUSINESS!

Social Media : 

12 Social Media From a presentation given at Internet Librarian International 2009, London, by Jeremy O’Hare. http://www.internet-librarian.com/2009/presentations.php Traffic to BL’s BIPC Web site from these second only to Google Now also have a wiki!

Why you should be using social media : 

Why you should be using social media Use every opportunity to reach existing and potential users of your services Social media is where an increasing number of people feel comfortable asking questions and sharing information Communications with users Respond to positive/negative feedback Marketing/advertising The search engines now include social media in their results You are already using social media without realising it! 01/03/2010 www.rba.co.uk 13

Google search : 

Google search Blogger profile Twitter profile Facebook profile LinkedIn profile 01/03/2010 14 www.rba.co.uk

Slide 15: 

A publican is hiring new bar staff. Because many of the applicants are students and probably have Facebook pages he uses Facebook to pre-screen candidates  A high school student uses YouTube to find videos to help them with their essay on the life cycle of the duck billed platypus A community newsletter editor is looking for images of autumn leaves of a specific colour for the front page. They used Exalead’s Chromatik (http://chromatik.labs.exalead.com/) to search Flickr photos by colour and keywords Twitter and blogs are now used by all types of organizations as an essential part of reputation monitoring, competitive/industry intelligence Follow a conference in Twitter using the conference hashtag, view the slide presentations on Slideshare, watch live video streaming of the event, listen to podcasts of the sessions, view photos on Flickr... 01/03/2010 www.rba.co.uk 15

You choose what works for you : 

You choose what works for you 01/03/2010 www.rba.co.uk 16 Feedback from participants attending a Web 2.0/social media workshop. The same one day workshop was delivered to three separate groups of people (mostly public and academic sector) over a two week period

Slide 17: 

You go to where the conversations are, where the chat is, where the buzz is, where the serious information is It is where an increasing proportion of the population grow up It is where you find up-to the minute information You can’t ‘gag’ social networks BBC NEWS | Politics | When is a secret not a secret? http://news.bbc.co.uk/1/hi/uk_politics/8304908.stm For serious research and marketing, social and professional networks are not optional extras - they are an essential part of your search strategy 01 March 2010 Karen Blakeman www.rba.co.uk 17

This presentation can be downloaded from.... : 

This presentation can be downloaded from.... RBA Information Services Web Site http://www.rba.co.uk/presentations/ Slideshare http://www.slideshare.net/KarenBlakeman authorSTREAM http://www.authorstream.com/tag/Karen+Blakeman But of course you won’t because it is unreliable, untrustworthy, user generated Web 2.0 content! 01/03/2010 www.rba.co.uk 18

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