Business Research - Web 2.0 a Necessity [Archive]


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Please note: this presentation is over 2 years old and is an archive copy. It may still be of interest to you should you wish to see how we were using and searching electronic media in the past but please remember that some of the information it contains is now out of date.


Presentation Transcript

Slide 1: 

Image: Google Street View This presentation is licensed under a Creative Commons Attribution 3.0 Licence Business research: Web 2.0 is not an option but a necessity Wednesday, 2nd December 2009, Olympia 12:00 - 12:30 - London, Twitter: karenblakeman

Coverage and availability of slides : 

Coverage and availability of slides This session: A very quick overview of collaborative tools and applications, social and professional networks Other Online Information 2009 presentations all available on Slideshare Google is not enough, Tuesday, 1st December 2009, Olympia 11:45 - 12:15 - Theatre C Twitter for Business, Twitter 101 presentation Tuesday, 1st December 2009, 16:00-17:30, Track 2 05/12/2009 2

Get rid of the Web 2.0 label : 

Get rid of the Web 2.0 label 05 December 2009 Karen Blakeman 3 Social and professional networks Think of it all as “The Web” Think of it as : Collaboration Sharing knowledge Keeping up to date with new developments Establishing new contacts Reputation monitoring – what are people saying about an organisation, its services, its products? What people are saying about you!

Slide 4: 

You go to where the conversations are, where the chat is, where the buzz is It is where an increasing proportion of the population grow up It is where an increasing number of people feel comfortable and where they often divulge information they shouldn’t! You can’t ‘gag’ social networks BBC NEWS | Politics | When is a secret not a secret? For serious research, social and professional networks are not optional extras - they are an essential part of your search strategy 05 December 2009 Karen Blakeman 4

That title slide... : 

That title slide... Google street view Check out a business location Does it look like they are running their business from the garden shed in their back garden ? [Sounds like me ] A residential block of flats? Remember that Google Street View images are not ‘live’ and therefore out of date Remember that Google Street View doesn’t cover every city, town or village User photos if available - Panoramio 05/12/2009 5

Panoramio : 

Panoramio 05/12/2009 6 : UK and Ireland photos of landmarks and buildings for every Ordnance Survey grid 05/12/2009 7

Who can check out the business location? : 

Who can check out the business location? Find someone who lives nearby or can easily reach the location Your network Twitter, Facebook, LinkedIn etc. Professional bodies e.g. AIIP “Oh yes, I know that address. I’ll pass it on the way back from the railway station tonight and send you a photo from my mobile” 05/12/2009 8 : 05 December 2009 Karen Blakeman 9

Facebook : 

Facebook Often used to pre-screen applicants for a job, so be careful what you put on your page! Track down individuals – Australian case Lawyer uses Facebook to serve legal documents - ABC News (Australian Broadcasting Corporation) Look for groups or pages for an organisation (are they genuine?) Some professional groups 05 December 2009 Karen Blakeman 10

Facebook : 

Facebook 05/12/2009 11

LinkedIn : 

LinkedIn 05/12/2009 12

Email discussion lists : 

Email discussion lists Yes – I classify them as Web 2.0! They are collaborative, people share experiences and knowledge BUSLIB-L, AIIP (members only) My most useful resources for finding information on an unfamiliar topic 05 December 2009 Karen Blakeman 13

Wikis : 

Wikis Increasingly used to gather knowledge from the business and research community Investing Wiki with Research about Companies, Investment Concepts, and more... 05/12/2009 14

Wikis : 

Wikis Wikileaks There are checks on content and uploads 05/12/2009 15

Wikis : 

Wikis Business Essentials on the Web 05/12/2009 16

Blogs : 

Blogs For expert opinion and up to the minute news Reputation monitoring Competitive intelligence Blog postings often indexed within minutes of publication Google search, click on Show options on results page and select Blogs, or select last 24 hours or past week under date/time options Google Blogsearch includes web pages that have RSS feeds e.g. news sites that are not strictly speaking blogs Blogpulse click on trends to see graph of how often your terms are mentioned in the postings indexed by Blogpulse 05 December 2009 Karen Blakeman 17

Google “Show options” : 

Google “Show options” 05 December 2009 Karen Blakeman 18

Blogpulse search and trends : 

Blogpulse search and trends 05 December 2009 Karen Blakeman 19 Click on the graph to see ‘trends’ Shows how often your search terms occur in postings – can compare up to three searches

Twitter for marketing and reputation monitoring : 

Twitter for marketing and reputation monitoring 05/12/2009 20 – people (or organisations) on Twitter : – people (or organisations) on Twitter 05 December 2009 Karen Blakeman 21

Firefox Greasemonkey script for Twitter : 

Firefox Greasemonkey script for Twitter Show results from Twitter on Google results screen 05/12/2009 22

Searching Twitter : 

Searching Twitter Searching recent public tweets, BUT Twitter search does not cover the whole database, only recent Tweets Even advanced date search does not currently work on date range  05/12/2009 23

Backup your tweets : 

Backup your tweets Useful if you use Twitter to remind yourself of interesting stuff e.g. facts and URLs given out at conferences Essential if you are using it as part of reputation monitoring and management Essential if you are using it as part of competitive intelligence Can use some of them to search further back than “current” tweets Can’t guarantee that Twitter will keep tweets for ever Can’t guarantee that Twitter won’t lose Tweets Can’t guarantee that Twitter will still be here tomorrow 05/12/2009 24

Backup your tweets : 

Backup your tweets Tweetdoc: Document your twitter event Search on hashtag or term, creates a PDF of tweets Tweets can be listed newest first or oldest first, but only “recent” tweets covered For further details see presentation at Twitter for Business: an essential marketing and research tool 05/12/2009 25

Presentations : 

Presentations Conference presentation PowerPoints may include information on departmental/corporate structures, key names and positions, strategies, planned projects.... Google and Yahoo advanced search screen, file format box (PPT and PDF), Bing – include filetype:ppt in strategy 05/12/2009 26

Video - YouTube : 

Video - YouTube News providers YouTube - itnnews's Channel Official corporate channels More importantly - reputation monitoring United airlines and the broken guitar Some interesting historical “stuff” YouTube – Cadbury Creme egg Bunny Ad 05/12/2009 27

Keep with RSS alerts : 

Keep with RSS alerts RSS reader to pull together feeds and alerts from most of these resources Outlook 2007 Omea (, GreatNews ( 05/12/2009 28

RSS on NetVibes : 

RSS on NetVibes 05 December 2009 Karen Blakeman 29

Any questions? : 

Any questions? Stand 734 – UKeiG Presentation on Slideshare Email Twitter: karenblakeman 05/12/2009 30

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