Google - New Challenges

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Presentation given at the CILIP SLG Conference 2016 at the Derbyshire Hotel, South Normanton, Alfreton, Derbyshire. This is a slightly modified version of the original presentation. Some extra annotations and explanations have been added.

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Slide 1:

1 Google - New Challenges SLG National Conference 23 rd -24 th April 2016 Derbyshire Hotel, South Normanton, Derbyshire Karen Blakeman, RBA Information Services Karen.Blakeman@rba.co.uk www.rba.co.uk twitter.com/ karenblakeman Slides available for a short time at http://www.rba.co.uk/as/ This work is licensed under a  Creative Commons Attribution- ShareAlike License

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24/04/2016 www.rba.co.uk 2 “If I were you, I wouldn’t start from here”

Alphabet Inc https://abc.xyz/ :

Alphabet Inc https://abc.xyz/ 24/04/2016 www.rba.co.uk 3

Artificial intelligence, robotics, driverless cars:

Artificial intelligence, robotics, driverless cars www.rba.co.uk 4 24/04/2016

Slide 5:

24/04/2016 www.rba.co.uk 5 FAQ: All About The New Google RankBrain Algorithm http://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440 Google: RankBrain Doesn't Use New Signals But May Adjust Weights Of Existing Ranking Signals  https://www.seroundtable.com/google-rankbrain-new-ranking-signals-21797.html) John Giannandrea , who had been leading the company's research into artificial intelligence, now Senior VP of search after Amit Singhal retired.

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24/04/2016 www.rba.co.uk 6 Worldwide, More Than Half Of Google's Searches Happen On Mobile http://searchengineland.com/half-of-google-search-is-mobile-232994 Desktop search has grown, but mobile has increased at faster rate

Right to be forgotten:

Right to be forgotten 24/04/2016 www.rba.co.uk 7 Google Europe Blog: Adapting our approach to the European right to be forgotten http://googlepolicyeurope.blogspot.co.uk/2016/03/adapting-our-approach-to-european-right.html Google Agrees To Complicated Worldwide "Right To Be Forgotten" Censorship Plan http://searchengineland.com/google-to-censor-worldwide-sorta-243938 Example: someone in Germany has a link to information about them removed from search results. For those searching for that person: Listing censored for those in Germany, using ANY version of Google Listing censored for those in the EU, using a European version of Google Listing NOT censored for those outside Germany but within the EU, using non-European versions of Google Listing NOT censored for those outside the EU, using ANY version of Google

Slide 8:

All bets are off when it comes to predicting what your results will look like Providing Quick Answers and “facts”, extracts from websites giving you the “answer” Goes to great lengths to personalise your results according to your search history, contacts, what other people have searched and clicked on, location, device, phase of the moon.... Private Browsing, Go Incognito www.rba.co.uk 8 24/04/2016

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24/04/2016 www.rba.co.uk 9 Google drops terms

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24/04/2016 www.rba.co.uk 10 Google drops another term environmental intext:remediation zeolites Manchester site:ac.uk

Google Verbatim:

Google Verbatim 24/04/2016 11 www.rba.co.uk

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“...” around phrases, document titles, song titles, book titles etc Does not always work Minus sign to exclude information, OR to specify alternative terms, * (asterisk) to stand in for one or more words (solar * panels) filetype: site: intitle : inurl : Numeric range search Limit by date 24/04/2016 www.rba.co.uk 12

daterange::

daterange: Date/Any time menu option cannot be used with Verbatim Use daterange : command instead Uses Julian date format (fractions omitted) Julian Date Converter, and information on Julian date format) is at http://aa.usno.navy.mil/data/docs/JulianDate.php/ Convert your dates to the Julian format and then, omitting the fractions, copy and paste them into your search Syntax: for example articles between 1 st January 2015 and 30 th June 2015 stem cell therapy diabetes daterange:2457023-2457203 Then apply Verbatim to the results page 24/04/2016 www.rba.co.uk 13

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24/04/2016 www.rba.co.uk 14 Run your daterange search and then apply Verbatim

Commands that no longer work or never worked:

Commands that no longer work or never worked Plus (+) sign before a word to force an exact match. Discontinued in October 2011 and now a searchable character Tilde (~) for synonyms – discontinued June 2013 thesaurus: for alternative terms - discontinued same time as the tilde The asterisk * is a placeholder for terms in a phrase e.g. solar * panels. It is NOT a truncation symbol. Google does not always search for all of your terms Google has NEVER supported full nested Boolean search. BUT You CAN use OR for alternative terms and the minus sign before a term to exclude documents containing that term 24/04/2016 www.rba.co.uk 15

Get it right!:

Get it right! Do NOT capitalise the first letter of commands. They must always be in lower case. For example this is the correct format: intitle:chocolate Google interprets Intitle:chocolate as a search for the words intitle and chocolate Do NOT insert a space after the colon of a command. If you do Google will treat the command as a searchable word. For MS Office filetypes search for both pre and post Office 2007 extensions filetype:ppt OR filetype:pptx 24/04/2016 www.rba.co.uk 16

Save images (signed in):

Save images (signed in) 24/04/2016 www.rba.co.uk 17

Images – usage rights :

Images – usage rights 24/04/2016 www.rba.co.uk 18

New layouts:

New layouts Ads gone from the right hand side of the results - space used for knowledge graph, answers, shopping results - more ads at the top of the results Testing the inclusion of thumbnails of images from pages in the results list, not just YouTube and news but also web pages and blog postings 24/04/2016 www.rba.co.uk 19

Search - Reading:

Search - Reading 24/04/2016 www.rba.co.uk 20

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17/03/2015 www.rba.co.uk 21

http://googlesystem.blogspot.co.uk/2013/11/google-knowledge-graph-gets-confused.html :

http://googlesystem.blogspot.co.uk/2013/11/google-knowledge-graph-gets-confused.html www.rba.co.uk 22 17/03/2015

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www.rba.co.uk 23 Google "Henry VIII wives": Jane Seymour reveals search engine's blind spots http://www.slate.com/blogs/future_tense/2013/09/23/google_henry_viii_wives_jane_seymour_reveals_search_engine_s_blind_spots.html Image courtesy of Will Oremus 17/03/2015

Search on the word frugivore:

Search on the word frugivore 24/04/2016 www.rba.co.uk 24

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24/04/2016 www.rba.co.uk 25

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24/04/2016 www.rba.co.uk 26

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24/04/2016 www.rba.co.uk 27

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24/04/2016 www.rba.co.uk 28 Google.co.uk Google.com

But surely the peer reviewed research literature is OK?:

But surely the peer reviewed research literature is OK? 24/04/2016 www.rba.co.uk 29

Beall’s List http://scholarlyoa.com/ :

Beall’s List http://scholarlyoa.com/ 24/04/2016 www.rba.co.uk 30 Predatory journals included in Google Scholar and subscription databases

Slide 31:

24/04/2016 www.rba.co.uk 31 I Fooled Millions Into Thinking Chocolate Helps Weight Loss. Here's How. http://io9.gizmodo.com/i-fooled-millions-into-thinking-chocolate-helps-weight-1707251800

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24/04/2016 www.rba.co.uk 32 Behind the headlines - Health News - Index - NHS Choices http://www.nhs.uk/news/Pages/NewsIndex.aspx

Slide 33:

24/04/2016 www.rba.co.uk 33 NeuroLogica Blog » Lessons from Dunning-Kruger http://theness.com/neurologicablog/index.php/lessons-from-dunning-kruger/ “The Dunning-Kruger effect is not just about dumb people not realizing how dumb they are. It is about basic human psychology and cognitive biases. Dunning-Kruger applies to everyone.” “Think about some area in which you have a great deal of knowledge, in the expert to mastery level (or maybe just a special interest with above average knowledge). Now, think about how much the average person knows about your area of specialty. Not only do they know comparatively very little, they likely have no idea how little they know, and how much specialized knowledge even exists. Here comes the critical part – now realize that you are as ignorant as the average person is in every other area of knowledge in which you are not expert.” “The solution is critical thinking, applying a process of logic and empiricism, and humility – in other words, scientific skepticism .”

Slide 34:

24/04/2016 www.rba.co.uk 34 Resource sheets for schools | Information Literacy http://www.informationliteracy.org.uk/teentech/resource-sheets/

Evaluating the information you find – CRAAP test:

Evaluating the information you find – CRAAP test http://www.informationliteracy.org.uk/wp-content/uploads/2015/10/evaluating_info_new1_20-1-16.pdf Currency When was it published, updated? Relevance Does it fit in with the needs of your project Authority Who has published the information – individual/organisation? Do you trust them? What else have they written? Further information about them? Who is behind the website? Accuracy Is the information correct/interpreted correctly? Check with another independent source (may not be easy or possible) Purpose Why does the page/site exist? Activist site? Selling a product or service? Revenue from advertising? 24/04/2016 www.rba.co.uk 35

Genuine or fake?:

Genuine or fake? 24/04/2016 www.rba.co.uk 36

Slide 37:

24/04/2016 www.rba.co.uk 37 SearchReSearch : Answer: Fake or real? How do you know? http://searchresearch1.blogspot.co.uk/2015/11/answer-fake-or-real-how-do-you-know.html

True or false:

 “Gun control works great for the people who are law-abiding citizens and it does nothing for the criminals, and all it does is put the people at risk.” Thomas Jefferson? 24/04/2016 www.rba.co.uk 38 True or false

http://searchresearch1.blogspot.co.uk/2015/11/answer-fake-or-real-how-do-you-know.html :

http://searchresearch1.blogspot.co.uk/2015/11/answer-fake-or-real-how-do-you-know.html Ngram Viewer used to check whether a quote was genuine or fake Quote 3:  “Gun control works great for the people who are law-abiding citizens and it does nothing for the criminals, and all it does is put the people at risk.” Thomas Jefferson? 24/04/2016 www.rba.co.uk 39

Slide 40:

24/04/2016 www.rba.co.uk 40 True or false: “Germany Now Produces Half of its Energy Using Solar” Image: Thomas Quine https://www.flickr.com/photos/quinet/6197284308/ Germany Now Produces Half Of Its Energy Using Solar | IFLScience http://www.iflscience.com/technology/germany-now-produces-half-its-energy-using-solar True – sort of. The title is misleading – read the whole article!

Slide 41:

24/04/2016 www.rba.co.uk 41 Dave Grohl ordered to stay the fuck indoors http://newsthump.com/2016/04/22/dave-grohl-ordered-to-stay-the-fuck-indoors/ Spoof news site! Plenty of them - get to know the main ones.

Inside Search Power Searching with Google http://www.powersearchingwithgoogle.com/ :

Inside Search Power Searching with Google http://www.powersearchingwithgoogle.com/ 24/04/2016 www.rba.co.uk 42

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24/04/2016 www.rba.co.uk 43

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44 Google - New Challenges SLG National Conference 23 rd -24 th April 2016 Derbyshire Hotel, South Normanton, Derbyshire Karen Blakeman, RBA Information Services Karen.Blakeman@rba.co.uk www.rba.co.uk twitter.com/ karenblakeman Slides available for a short time at http://www.rba.co.uk/as/ This work is licensed under a  Creative Commons Attribution- ShareAlike License

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