New Google, New Challenges

Category: Others/ Misc

Presentation Description

Presentation on whats new in Google and other search tools. Given at the Executive Research Association conference, Sadlers Wells Theatre, Rosebery Avenue, London. 22nd April 2015


Presentation Transcript

Slide 1:

23/04/2015 1 New Google, New Challenges Wednesday, 22 nd April 2015 Executive Research Association, Sadler’s Wells Theatre, London Karen Blakeman, RBA Information Services Slides available for a short time at http :// / t karenblakeman This work is licensed under a  Creative Commons Attribution- ShareAlike

Slide 2: 2 Scale of EU 'right to be forgotten' rules revealed by Google 17/03/2015

Slide 3: 3 Spanish Newspapers Suddenly Regret Forcing Google Out Of Spain - How Google News Lives On In Spain Despite Being Closed 17/03/2015

Slide 4:

17/03/2015 4 EU accuses Google Shopping of search 'abuse' - BBC News

Slide 5:

17/03/2015 5 France Trying To Force Disclosure Of Google Algorithm, Wants To Regulate the SERP

Remember - Google knows best!:

Remember - Google knows best! Google very kindly.... Goes to great lengths to personalise your results according to your search history, contacts, location, device, phase of the moon, the train, bus or tram you take to work and anything else it can think of Rewrites your search for you by leaving out some of your terms and looking for weird and wonderful alternatives Doesn’t bother you with everything that might be relevant Changes its algorithms on a regular basis to keep you on your toes Constantly conducts experiments on you to ensure that you don’t feel forgotten 6 17/03/2015

Google rewrites page titles:

Google rewrites page titles 23/04/2015 7 Google's Matt Cutts : Why Google Will Ignore Your Page Title Tag & Write Its Own

Slide 8:

17/03/2015 8 Google Replaces A Site's URL In Search Results & Uses Its Site Name & Breadcrumb Path 17/03/2015 9

Slide 10: 10 Google wants to rank websites based on facts not links - 28 February 2015 - New Scientist 17/03/2015

Or maybe not....:

Or maybe not.... 11 Google: We Are Not Using Facts For Search Engine Ranking Now 17/03/2015

One of many wrong Quick Answers submitted to me by a delegate at a recent conference:

One of many wrong Quick Answers submitted to me by a delegate at a recent conference 12 Many thanks to Philip Stirups for the example. About 24 hours after taking this screen shot Google corrected the error. 17/03/2015 : 13 17/03/2015

Artificial intelligence:

Artificial intelligence 14 Artificial Intelligence machine plays video games like a pro - CBBC Newsround Google buys UK artificial intelligence startup Deepmind for £400m Google buys two more UK artificial intelligence startups 17/03/2015

Slide 15:

23/04/2015 15 They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates

Slide 16:

17/03/2015 16 They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates

Slide 17:

Google personalises search based on location – country, town past search history past browsing activity your activity in other areas of Google e.g. YouTube, blogs, images your activity on all your devices linked to your Google account what other people have clicked on for similar searches the device you are using 23/04/2015 17

Private browsing - quickest way “un-personalise”search :

Private browsing - quickest way “un-personalise”search Chrome - New Incognito window Ctrl+Shift+N FireFox Ctrl+Shift+P Internet Explorer Ctrl+Shift+P Opera Ctrl+Shift+N Will not remove country personalisation Not search engine specific, built into the browser 23/04/2015 18

Google commands and search options that are still available:

Google commands and search options that are still available “..” for phrases but may be ignored by Google Verbatim intext: - (minus sign) before a word to exclude pages containing it from the search site: e.g. filetype: e.g. filetype:pptx intitle : inurl : Date restriction (doesn’t work with Verbatim) daterange : Also repeat search terms several times or change the order of your search terms to get different results 17/03/2015 19


daterange: Date restriction does not work with Verbatim Use daterange : command instead Uses Julian date format (fractions omitted) Julian Date Converter as well as information on the format http :// Syntax for example pages between June 20 th and June 26 th 2012 talking about the Statoil/ Rosneft cooperation daterange:2456098-2456104 Statoil Rosneft When you have run your search apply Verbatim in the usual way 23/04/2015 20

What’s new in Google alternatives?:

What’s new in Google alternatives? Nothing of any major significance but some have gone Blekko bought up by IBM Teoma now redirects to ASK Some specialist search tools such as Scirus, TechXtra have gone 17/03/2015 21


Bing/Yahoo Yahoo uses Bing’s database, commands and ranking algorithms Yahoo Finance still available No advanced search screen on Bing - use commands List at Advanced Operator Reference filetype: site: inbody : intitle : AND, NOT, OR parentheses for complex Boolean searches NEAR:n where n is a number, specifies that the terms must be within that number of words of each other and in any order banana NEAR:3 toffee Date option only for US version 23/04/2015 22

Bing gets personal:

Bing gets personal 23/04/2015 23 23/04/2015 24

When did Bing win:

When did Bing win Holiday destinations Tourist attractions Shopping Parts for a vintage car People 23/04/2015 25

DuckDuckGo – :

DuckDuckGo – Does not track, does not personalise R esults are a compilation of about 50 sources including Wikipedia, Wolfram Alpha, Bing, and its own Web crawler DuckDuckBot . “In partnership with Yandex ” Advanced search commands include: inbody : intitle : filetype: [site: used to work but now ignored on occasions] region:cc (e.g. de) to boost a country DuckDuckGo Syntax DuckDuckGo – silly name but a neat little search tool 23/04/2015 26

Millionshort :

Millionshort Million Short: unearthing information hidden in the dungeons of Google’s results Uses Bing API plus other sources Great for finding specialist articles that Google buries beyond reach Removes top 10k sites from results - can change to top million, 100k, 1k, 100 Can add sites back in, can block sites Can “Boost!” sites so that they always appear at the top Can use site: and filetype : commands Country versions give different results (under Manage Settings and Country) 23/04/2015 27

Million Short:

Million Short 23/04/2015 28

Slide 29:

Yandex for filetype use mime: diabetic retinopathy mime:pptx has an advanced search screen at Ask supports filetype: and site: 23/04/2015 29 23/04/2015 30

Google Scholar verified author and citations:

Google Scholar verified author and citations 23/04/2015 31

Microsoft Academic Search

Microsoft Academic Search 23/04/2015 32

Microsoft Academic Search:

Microsoft Academic Search 23/04/2015 33

ResearchGate - :

ResearchGate - 23/04/2015 34

23/04/2015 35

Twitter Search :

Twitter Search Advanced Twitter search - 23/04/2015 36

Use advanced Twitter search commands:

Use advanced Twitter search commands 23/04/2015 37 See also the free guide on Searching Twitter at 17/03/2015 38

Twitter lists:

Twitter lists 17/03/2015 39

Search Twitter lists:

Search Twitter lists 17/03/2015 40

Facebook Graph Search:

Facebook Graph Search 23/04/2015 41 X

Facebook Groups and Pages:

Facebook Groups and Pages 23/04/2015 42

Keeping up to date:

Keeping up to date SearchReSearch : Search Engine Land Search Engine Watch Search Engine Roundtable Karen Blakeman’s Blog Phil Bradley's weblog 23/04/2015 43

Fact sheets:

Fact sheets The fact sheets are available at Search Strategies - Top Search Tips Search Strategies - Selected Google Commands Search Strategies - Google Search Tips Search Strategies - Search Tools Summary and Comparison 23/04/2015 44

authorStream Live Help