Using Google professionally: oh what larks!

Category: Others/ Misc

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Presentation given at CILIP in the Thames Valley at RISC Global Cafe, London Street, Reading on 3rd September 2014. Covers changes and developments at Google, advanced search options and the so-called EU right to be forgotten ruling.


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Philip Cottrell Spain Provides Education Regarding Media Impact

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03/09/2014 1 Using Google Professionally Oh, what larks! CILIPTV, Wednesday , 3 rd September 2014 RISC Global Cafe, London Street, Reading Karen Blakeman RBA Information Services karenblakeman Slides available on authorSTREAM, Slideshare and This work is licensed under a  Creative Commons Attribution- ShareAlike 4.0 International License .

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03/09/2014 2 Search Engine Market Share June 2014

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03/09/2014 3 2014 Financial Tables – Investor Relations – Google

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03/09/2014 4 Google Play App Revenue Doubles in a Year With increased revenue, wearables focus, Google takes fast lane to mobile transition

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03/09/2014 5 Google Brings More "Now" To Search With New Quick Answers More about this later

EU - so called “right to be forgotten” ruling:

EU - so called “right to be forgotten” ruling 03/09/2014 6 Edition of Monday, January 19, 1998, page 23 - Newspaper - EU Court of Justice ruled that Google is a “data controller” under Data Protection legislation and must remove links to information that is “inadequate, irrelevant .... or excessive” from search results on a person’s name.

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Information is NOT removed from the web Subject can apply to have links in search results that point to specific information removed from the results Not just Google – all search engines with an EU presence Only applies to searches conducted in the EU + Norway, Switzerland, Iceland and Lichtenstein Not automatic – subject has to apply and request will be assessed to see if the information is “ inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed.” 03/09/2014 7

How to get around it?:

How to get around it? Google now removing results (and also adding back in results!) from searches in European country versions of Google Indicates on the results page if information has been excluded Google adds removal statement from all results for searches on personal names even if nothing has been removed Use non-European Google to see all results e.g., - but will see country biased results 03/09/2014 8

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Five things you need to know about Google search :

Five things you need to know about Google search Google personalises your search Personalises search based on location – country, town past search history past browsing activity your activity in other areas of Google e.g. YouTube, blogs, images what other people have clicked on for similar searches the device you are using 03/09/2014 11

Google's Privacy Policy:

Google's Privacy Policy 03/09/2014 12 " Our new Privacy Policy makes clear that, if you’re signed in , we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience. " Toward a simpler, more beautiful Google "we're more excited than ever to build a seamless social experience, all across Google"

How to “un-personalise” your search:

How to “un-personalise” your search Switch off web/search history Log out of your Google account Clear cookies Use private/incognito browsing 03/09/2014 13

Private browsing - quickest way “un-personalise”search :

Private browsing - quickest way “un-personalise”search Chrome - New Incognito window Ctrl+Shift+N FireFox Ctrl+Shift+P Internet Explorer Ctrl+Shift+P Opera Ctrl+Shift+N Will not remove country personalisation Not search engine specific, built into the browser 03/09/2014 14

Five things you need to know about Google search:

Five things you need to know about Google search Google automatically looks for variations on your search terms and sometimes drops terms from your search Google now tells you which terms it has ignored (some of the time) “..” around terms, phrases, names, titles of documents does not always work To force an exact match and inclusion of a term in a search prefix it with ‘ intext :’ intext:agricultural occupational asthma Use Verbatim for an exact match search 03/09/2014 15

Google introduces the “soft AND”:

Google introduces the “soft AND” “When you do a multi-term query on Google (even with quoted terms), the algorithm sometimes backs-off from hard ANDing all of the terms’s clear that people will often write long queries (with anywhere from 5 to 10 terms) for which there are no results. Google will then selectively remove the terms that are the lowest frequency to give you some results (rather than none)....Soft AND is a way to reduce the overall frustration and give the searcher something to examine (and with luck, a chance to reformulate their query).” Dan Russell 03/09/2014 16

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03/09/2014 17 Let’s throw it into the soup and see if the cat licks it up

Google – missing terms:

Google – missing terms 03/09/2014 18

Google Verbatim:

Google Verbatim 03/09/2014 19

Five things you need to know about Google search:

Five things you need to know about Google search Google web search does not search everything it has in its database two indexes: main, default index and the supplemental index supplemental index may contain less popular, unusual, specialist material supplemental index comes into play when Google thinks your search has returned too few results Verbatim and some advanced search commands seems to trigger a search in the supplemental index 03/09/2014 20

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03/09/2014 21 “Normal search” 1,555,500 Search after Verbatim is applied 35,500,000

Five things you need to know about Google search:

Five things you need to know about Google search Google changes its algorithms several hundred times a year How Google makes improvements to its search algorithm - YouTube http :// 03/09/2014 22

Five things you need to know about Google search:

Five things you need to know about Google search We are all Google’s lab rats Just Testing: Google Users May See Up To A Dozen Experiments Mostly minor effects on search but sometimes totally bizarre results Google decides that coots are really lions google-decides-that-coots-are-really-lions/ Update on coots vs. lions update-on-coots-vs-lions/ 03/09/2014 23


Hummingbird Not just an update but a completely new algorithm Tries to make “sense” of your query and put it into context, natural language queries Not just search history but also your location, device being used Announced 26 th September 2013 but had already been implemented for about a month Many aspects had been tested over the previous months and past year 03/09/2014 24

Menu options change depending on your search:

Menu options change depending on your search 03/09/2014 25

Google Maps:

Google Maps 03/09/2014 26

Google rewrites page titles:

Google rewrites page titles 03/09/2014 27 Google's Matt Cutts : Why Google Will Ignore Your Page Title Tag & Write Its Own : 03/09/2014 28

Google Knowledge Graph and carousel:

Google Knowledge Graph and carousel 03/09/2014 29

Google gets it wrong again:

Google gets it wrong again 03/09/2014 30

Google gets it wrong yet again:

Google gets it wrong yet again 03/09/2014 31 Google "Henry VIII wives": Jane Seymour reveals search engine's blind spots Image courtesy of Will Oremus

Nutrition facts:

Nutrition facts 03/09/2014 32 Information from Wikipedia and USDA


Compare compare spinach with cabbage 03/09/2014 33 Do not always need ‘with ’


Compare 03/09/2014 34

Google Quick Answers:

Google Quick Answers Some Of The Weird Issues When Google's Quick Answers Come From Random Sources “Answers” appear at top of the results page and below the ads Try your favourite football club flight times symptoms of a medical condition 03/09/2014 35

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And this afternoon (3rd September) I got this as an answer for symptoms of wheat intolerance......:

And this afternoon (3 rd September) I got this as an answer for symptoms of wheat intolerance...... 03/09/2014 39 To quote the song “It must be true because I read it in the Daily Mail”

Essential commands:

Essential commands Think file format PDF for research papers, lengthy documents, government reports, industry papers ppt or pptx for presentations, tracking down an expert on a topic xls, xlsx or csv for data and statistics filetype: command zeolites environmental remediation filetype:pdf "north sea" deep water drilling filetype:ppt "north sea" deep water drilling filetype:pptx 03/09/2014 40

Essential commands:

Essential commands Site search For searching large websites, or groups of sites by type for example government, NHS, academic Can exclude sites using -site: agricultural occupational asthma UK agricultural occupational asthma UK agricultural occupational asthma UK agricultural occupational asthma UK – 03/09/2014 41

Essential commands:

Essential commands Numeric range search Anything to do with numbers and quantities: years, temperatures, weights, distances, prices etc Use the advanced search screen or type in your two numbers separated by two full stops as part of your search   TV advertising spend forecasts 2015..2020 world oil demand forecasts 80..100 mb /d 2015..2030 toblerone 1..6 kg 03/09/2014 42


Date Restrict your results to information that has been published within the last hour, day, week, month, year or your own date range Search tools , Any time and select an option  03/09/2014 43


daterange: Date restriction does not work with Verbatim Use daterange : command instead Uses Julian date format (fractions omitted) Julian Date Converter Syntax for example pages between June 20 th and June 26 th 2012 talking about the Statoil/ Rosneft cooperation daterange:2456098-2456104 Statoil Rosneft 03/09/2014 44

daterange: the easy way:

daterange: the easy way Third party tools for the daterange : search for example then apply Verbatim 03/09/2014 45

Google Scholar :

Google Scholar “Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Google Scholar helps you find relevant work across the world of scholarly research”.   Search all scholarly literature from one convenient place Explore related works, citations, authors, and publications Locate the complete document through your library or on the web Keep up with recent developments in any area of research Check who's citing your publications, create a public author profile 03/09/2014 46

Google Scholar for systematic reviews?:

Google Scholar for systematic reviews? BMC Medical Informatics and Decision Making | Full text | Is the coverage of google scholar enough to be used alone for systematic reviews No, Google Scholar Shouldn’t be Used Alone for Systematic Review Searching | Laika's MedLibLog BMC Medical Research Methodology | Full text | Google Scholar as replacement for systematic literature searches: good relative recall and precision are not enough 03/09/2014 47


Patents Coverage: US Canada European Patent Office (EPO) Germany China World Intellectual Property Organisation (WIPO) Patents available in original language and English (Google Translate) 03/09/2014 48

Google Public Data Explorer:

Google Public Data Explorer One of Google's best kept secrets! Public data sets made available by Eurostat, World Bank, IMF, CSO Ireland, OECD, ITU, some national statistics offices (but not ONS), and many more. Source and date updated given. Charts and charting options can highlight oddities and missing data Look at the charts to see if there is a sudden change in the trends. 03/09/2014 49

Google Public Data Explorer Minimum Wage:

Google Public Data Explorer Minimum Wage 03/09/2014 50

Eurostat - Minimum Wage:

Eurostat - Minimum Wage 03/09/2014 51

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03/09/2014 52 : Includes magazines, journals, archives of newspapers (mainly US) 03/09/2014 53

Google Finance - :

Google Finance - 03/09/2014 54

Images – usage rights :

Images – usage rights 03/09/2014 55

Images – use an existing image:

Images – use an existing image 03/09/2014 56 Click on the camera icon in the search box and then either enter the URL of an image or upload the image

Images – colour (not always what you expect):

03/09/2014 57 Images – colour (not always what you expect) Search for patent and select the colour red (Thanks to Arthur Weiss for the example)

Constitute :

Constitute “The world’s constitutions to read, search and compare” Supported by Google Ideas See for background and who is involved 03/09/2014 58

Google Cultural Institute :

Google Cultural Institute 03/09/2014 59

Google Art Project :

Google Art Project 03/09/2014 60

Google ArtProject museum view:

Google ArtProject museum view 03/09/2014 61

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Important to keep up to date with what Google and the other search engines are doing, and with regulatory changes Search Engine Land Search Engine Roundtable Search Engine Watch Get to know Google commands and where the search options are hidden Never, never, never trust the “answers” on Google’s results pages 03/09/2014 62

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Thank you! Questions? 03/09/2014 63

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