Making Google behave: techniques for better results

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Presentation Description

Edited version of the slides for the UKeiG workshop held on 9th April 2014 in London

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By: philipcottrell (25 month(s) ago)

Philip Cottrell Spain Provides Education Regarding Media Impact

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PowerPoint Presentation:

10/04/2014 www.rba.co.uk 1 Making Google behave: techniques for better results Wednesday, 9 th April 2014 London Karen Blakeman, RBA Information Services Karen.Blakeman@rba.co.uk twitter.com/karenblakeman

PowerPoint Presentation:

Why do we use Google? Often gives 'good enough' results with minimal effort from the searcher Great coverage Personalisation Problems? Google thinks it knows best when it comes to the search strategy Too much information Personalisatio n 10/04/2014 www.rba.co.uk 2

Five things you need to know about Google search :

Five things you need to know about Google search Google personalises your search Personalises search based on location past search history past browsing activity activity in other areas of Google e.g. YouTube, blogs, images content from contacts in your personal networks may be given priority (possibly) what you and others have ‘liked’, g+1 10/04/2014 www.rba.co.uk 3

Google's Privacy Policy:

Google's Privacy Policy 10/04/2014 www.rba.co.uk 4 " Our new Privacy Policy makes clear that, if you’re signed in , we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience. " Toward a simpler, more beautiful Google http://googleblog.blogspot.co.uk/2012/04/toward-simpler-more-beautiful-google.html "we're more excited than ever to build a seamless social experience, all across Google"

Single Google profile across all services:

Single Google profile across all services 10/04/2014 www.rba.co.uk 5 Videos occupy top 12 slots Results from Chrome Incognito Oi , Google! NO!! http://www.rba.co.uk/wordpress/2012/10/18/oi-google-no/

How to “Un-personalise” your search:

How to “Un-personalise” your search Switch off web/search history Log out of your Google account Clear cookies Use private/incognito browsing 10/04/2014 www.rba.co.uk 6

Private browsing - quickest way “un-personalise”search :

Private browsing - quickest way “un-personalise”search Chrome - New Incognito window Ctrl+Shift+N FireFox Ctrl+Shift+P Internet Explorer Ctrl+Shift+P Opera Ctrl+Shift+N Safari – click on Safari next to the Apple symbol in the menu bar, select Private Browsing and then click on OK. Will not remove country personalisation

Five things you need to know about Google search:

Five things you need to know about Google search Google automatically looks for variations on your search terms and sometimes drops terms from your search Google does not tell you it has ignored some of your terms “..” around terms, phrases, names, titles of documents does not always work To force an exact match and inclusion of a term in a search prefix it with ‘ intext :’ public transport intext:algal biofuels Use Verbatim for an exact match search

Google Verbatim:

Google Verbatim

Google now showing missing search terms?:

Google now showing missing search terms? Not always shown – possibly still a live experiment? (See later) 10/04/2014 www.rba.co.uk 10

Five things you need to know about Google search:

Five things you need to know about Google search Google web search does not search everything it has in its database two indexes: main, default index and the supplemental index supplemental index may contain less popular, unusual, specialist material supplemental index comes into play when Google thinks your search has returned too few results Verbatim and some advanced search commands seems to trigger a search in the supplemental index

PowerPoint Presentation:

10/04/2014 www.rba.co.uk 12 “Normal search” 1,555,500 Search after Verbatim is applied 35,500,000

Five things you need to know about Google search:

Five things you need to know about Google search Google changes its algorithms several hundred times a year How Google makes improvements to its search algorithm - YouTube http ://youtu.be/J5RZOU6vK4Q

Five things you need to know about Google search:

Five things you need to know about Google search We are all Google’s lab rats Just Testing: Google Users May See Up To A Dozen Experiments http://searchengineland.com/just-testing-google-searchers-may-see-up-to-a-dozen-experiments-141570 Mostly minor effects on search but sometimes totally bizarre results Google decides that coots are really lions http://www.rba.co.uk/wordpress/2011/02/12/ google-decides-that-coots-are-really-lions/ Update on coots vs. lions http://www.rba.co.uk/wordpress/2011/02/21/ update-on-coots-vs-lions/

PowerPoint Presentation:

What I see on my screen will not be what you see on your screen, will not be what your colleagues see on theirs, will not be what your users see. Google Scholar more consistent – stuck in a time warp? 10/04/2014 www.rba.co.uk 15

Google Now http://www.google.co.uk/landing/now/ :

Google Now http://www.google.co.uk/landing/now/ 10/04/2014 www.rba.co.uk 16 Google Now: Taking the Search Out of Search - Search Engine Watch http://searchenginewatch.com/article/2273399/Google-Now-Taking-the-Search-Out-of-Search

Voice search getting better:

Voice search getting better 10/04/2014 www.rba.co.uk 17

YouTube – transcripts :

YouTube – transcripts Feedback from previous workshop participants: If you don’t provide your own transcript for the voice content or lyrics of your video, YouTube will automatically create one with possibly embarrassing results. Provide your own transcript or make sure you correct the one that YouTube creates. 10/04/2014 www.rba.co.uk 18

Hummingbird:

Hummingbird Not just an update but a completely new algorithm Tries to make “sense” of your query and put it into context, natural language queries Not just search history but also your location, device being used Announced September 26 th 2013 but had already been in use for about a month Many aspects had been tested over the previous months and past year 10/04/2014 www.rba.co.uk 19

Menu options change depending on your search:

Menu options change depending on your search 10/04/2014 www.rba.co.uk 20

New layout:

New layout 10/04/2014 www.rba.co.uk 21

Yet more changes!:

Yet more changes! Results page preview with cached copy and similar pages has gone Instead we now have ..... 10/04/2014 www.rba.co.uk 22

In depth articles:

In depth articles 10/04/2014 www.rba.co.uk 23 www.seroundtable.com/google-uk-in-depth-articles-18357.html

In depth articles:

In depth articles 10/04/2014 www.rba.co.uk 24 Articles sometimes very old

What does Google know about you:

What does Google know about you Sign in to your Google account and go to http://www.google.com/dashboard Check your ad preferences at www.google.com/ads/preferences 10/04/2014 www.rba.co.uk 25 If you do not have a Google account there will only be information about you in the right hand column

Changes to T&Cs 11th November 2013:

Changes to T&Cs 11 th November 2013 10/04/2014 www.rba.co.uk 26 https://plus.google.com/settings/endorsements?hl=en

Google Instant:

Google Instant Tries to predict what you are searching for as you type, and displays results as you type 10/04/2014 www.rba.co.uk 27

Google Instant:

Google Instant Only displays 10 results at a time Disable Google Instant in Search Settings under the cog wheel (upper right hand area of a Google results screen) or go to http://www.google.com/preferences 10/04/2014 www.rba.co.uk 28

Google Knowledge Graph and carousel:

Google Knowledge Graph and carousel 10/04/2014 www.rba.co.uk 29

Google carousel:

Google carousel 10/04/2014 www.rba.co.uk 30

Google can get it wrong:

Google can get it wrong 10/04/2014 www.rba.co.uk 31 Google "Henry VIII wives": Jane Seymour reveals search engine's blind spots http://www.slate.com/blogs/future_tense/2013/09/23/google_henry_viii_wives_jane_seymour_reveals_search_engine_s_blind_spots.html Image courtesy of Will Oremus

http://googlesystem.blogspot.co.uk/2013/11/google-knowledge-graph-gets-confused.html :

http://googlesystem.blogspot.co.uk/2013/11/google-knowledge-graph-gets-confused.html 10/04/2014 www.rba.co.uk 32

Google tries to work out your location:

Google tries to work out your location Country based on your IP address Town/city based on your IP address/network provider Google can get this wrong Google switches between Bristol and Exeter for my location (I’m in Reading) Tell Google your location in Search settings (hidden under the cog wheel in the upper right hand area of your results page) 10/04/2014 www.rba.co.uk 33

Country versions of Google and local information:

Country versions of Google and local information Country versions of Google give priority to local content Useful if you are researching a person, company, or sector in another country Go to the relevant country version of Google, for example www.google.fr , www.google.de , www.google.no Google International Domains - List of Country and Language Codes http://www.distilled.net/blog/uncategorized/google-cctlds-and-associated-languages-codes-reference-sheet/ 10/04/2014 www.rba.co.uk 34

Choosing your search terms:

Choosing your search terms Google automatically looks for synonyms and variations on your terms biofuels will find biodiesel, biogas, bio-ethanol etc. but do not get the same results if you use biodiesel instead of biofuels run separate searches using alternative terms no information on how the synonyms are identified or implemented The terms you use can radically change results copper mining north wales copper extraction north wales 10/04/2014 www.rba.co.uk 35

Choosing your search terms:

Choosing your search terms 10/04/2014 www.rba.co.uk 36

Google Trends http://www.google.com/trends :

Google Trends http://www.google.com/trends 10/04/2014 www.rba.co.uk 37 Compare how often search terms are used over time and by location

Google Trends http://www.google.com/trends :

Google Trends http://www.google.com/trends 10/04/2014 www.rba.co.uk 38

Two old tricks that still work:

Two old tricks that still work Both of these often change the results and the order in which they are presented Repeat important search terms in your search strategy renewable energy biofuels wave wind wind wind Change the order of your terms renewable energy biofuels wave wind wind renewable wave biofuels energy 10/04/2014 www.rba.co.uk 39

Nutrition facts:

Nutrition facts 10/04/2014 www.rba.co.uk 40 Information from Wikipedia and USDA

Compare:

Compare compare spinach with cabbage 10/04/2014 www.rba.co.uk 41 Do not always need ‘with’ Can only compare two similar entities

Compare:

Compare 10/04/2014 www.rba.co.uk 42

Google commands:

Google commands " " around phrases " Metadata mega mess in Google Scholar" to exclude a term Caversham –otago OR to specify alternatives oil OR petroleum (sometimes better to run separate searches) * to stand in for one or more words solar * panels Picks up solar PV panels, solar photovoltaic panels, solar water heating panels 10/04/2014 www.rba.co.uk 43

Google commands:

Google commands Think file format PDF for research documents, government reports, industry papers, company reports ppt or pptx for presentations, tracking down an expert on a topic xls or xlsx for spreadsheets containing data Use the advanced search screen or the filetype : command zeolites environmental remediation filetype:pdf "north sea" deep water drilling filetype:ppt "north sea" deep water drilling filetype:pptx annual average global temperature 1960..2012 filetype:xls annual average global temperature 1960..2012 filetype:xlsx 10/04/2014 www.rba.co.uk 44

Google commands:

Google commands Filetype may not always work The filetype: command may not always work even when a site offers data, for example, in spreadsheet format Sometimes this is because the data is held in a database and the files are created from a subset of the data when you request the file. Instead of filetype:xlsx or filetype:xls simply include the word Excel or xls in your search.   10/04/2014 www.rba.co.uk 45

Google commands:

Google commands Site search For searching large websites, or groups of sites by type for example government, NHS, academic Can exclude sites using -site: Use advanced search screen or site: command organ donation statistics Wales site:nhs.uk organ donation statistics Wales site:ac.uk organ donation statistics site:wales.gov.uk organ donation statistics Wales -site:au 10/04/2014 www.rba.co.uk 46

Google commands:

Google commands Numeric range search Anything to do with numbers and quantities: years, temperatures, weights, distances, prices etc Use the advanced search screen or type in your two numbers separated by two full stops as part of your search   TV advertising spend forecasts 2014..2020 world oil demand forecasts 80..100 mb/d 2015..2030 toblerone 1..5 kg 10/04/2014 www.rba.co.uk 47

Google commands:

Google commands Words in the title – can be single words or phrases Ensures subject is the main focus of the article Use advanced search screen or intitle: intitle:”diabetic retinopathy” Words in the URL – can be single words or phrases Use advanced search screen or inurl: inurl:”diabetic retinopathy” 10/04/2014 www.rba.co.uk 48

define:

define 10/04/2014 www.rba.co.uk 49

Google Reading level:

Google Reading level Changes the type of material that is returned Nothing to do with publishers assigned reading age Run the search and from the menu above the results select Search tools , All results , Reading level 10/04/2014 www.rba.co.uk 50

Google Reading level:

Google Reading level 10/04/2014 www.rba.co.uk 51 Basic Advanced

Date:

Date Restrict your results to information that has been published within the last hour, day, week, month, year or your own date range Search tools , Any time and select an option  10/04/2014 www.rba.co.uk 52

daterange::

daterange: Date restriction does not work with Verbatim Use daterange: command instead Uses Julian date format (fractions omitted) Julian Date Converter http://aa.usno.navy.mil/data/docs/JulianDate.php/ Syntax for example pages between June 20 th and June 26 th 2012 talking about the Statoil/Rosneft cooperation daterange:2456098-2456104 Statoil Rosneft 10/04/2014 www.rba.co.uk 53

daterange: the easy way:

daterange: the easy way Third party tools for the daterange : search for example http://gmacker.com/web/content/gDateRange/gdr.htm then apply Verbatim 10/04/2014 www.rba.co.uk 54

Searching foreign language pages:

Searching foreign language pages A significant amount of information is in the local language Google has removed the extremely useful “Translated foreign pages” search option  This is how it can be done now Use Google Translate ( http://translate.google.com/ ) to translate your search into the required language. Copy the translated search and paste it into Google search. Google Chrome will offer to translate page If using another browser click on the ‘Translate this page’ link next to a result to view a translation of just that page. 10/04/2014 www.rba.co.uk 55

PowerPoint Presentation:

10/04/2014 www.rba.co.uk 56

Where have the databases & extra options gone?:

Where have the databases & extra options gone? With thanks to Phil Bradley for some of these Google Blogsearch  http://www.google.com/blogsearch Google Discussions  https://www.google.com/webhp?tbm=dsc Google Finance  https://www.google.com/finance Google Patents  https://www.google.com/webhp?tbm=pts Google Recipes  https://www.google.com/webhp?tbm=rcp Google Scholar  http://scholar.google.com/ Google Public Data Explorer http://www.google.co.uk/publicdata/ Google Art Project http://www.google.com/culturalinstitute/project/art-project Constitute https://www.constituteproject.org/ 10/04/2014 www.rba.co.uk 57

Personalise your app bar:

Personalise your app bar 10/04/2014 www.rba.co.uk 58 Not all “apps” are available for the app bar, for example Google Scholar, Public Data Explorer

Google News http://news.google.co.uk/ :

Google News http://news.google.co.uk/ 10/04/2014 www.rba.co.uk 59 Can personalise news content when signed in to a Google account. Hidden underneath the cog wheel on the news home page. Change your location (automatically identified by Google), topics covered, sources and frequency of articles from sources.

Google Finance - https://www.google.co.uk/finance :

Google Finance - https://www.google.co.uk/finance 10/04/2014 www.rba.co.uk 60

Google Finance - https://www.google.co.uk/finance :

Google Finance - https://www.google.co.uk/finance 10/04/2014 www.rba.co.uk 61

Google finance historical share prices:

Google finance historical share prices 10/04/2014 www.rba.co.uk 62 Can only display and download one year at a time

Google Public Data Explorer:

Google Public Data Explorer http://www.google.com/publicdata/ One of Google's best kept secrets! 10/04/2014 www.rba.co.uk 63

Google Public Data Explorer:

Google Public Data Explorer 10/04/2014 www.rba.co.uk 64

Google Videos:

Google Videos 10/04/2014 www.rba.co.uk 65 Not the same as YouTube Google Video YouTube

Google Videos:

Google Videos 10/04/2014 www.rba.co.uk 66 Limit your search by duration, time, quality, source

Images - copyright:

Images - copyright Always, always check and double check the copyright - images may have a digital watermark and be tracked e.g. Digimarc Creative Commons does not mean you can do what you like with an image http://creativecommons.org/licenses/ “Open-licencing your images. What it means and how to do it.” Andy Mabbett aka pigsonthewing http://pigsonthewing.org.uk/open-licencing-images-what-how/ Karen Blakeman's Blog “Free-to-use images might not be” http://www.rba.co.uk/wordpress/2009/07/16/free-to-use-images-might-not-be/ 10/04/2014 www.rba.co.uk 67

Images – usage rights :

Images – usage rights 10/04/2014 www.rba.co.uk 68

Images:

Images 10/04/2014 www.rba.co.uk 69

Images – “all sizes”:

Images – “all sizes” 10/04/2014 www.rba.co.uk 70

Images – colour (not always what you expect):

10/04/2014 www.rba.co.uk 71 Images – colour (not always what you expect) Search for patent and select the colour red (Thanks to Arthur Weiss for the example)

Images – use an existing image:

Images – use an existing image 10/04/2014 www.rba.co.uk 72 Click on the camera icon in the search box and then either enter the URL of an image or upload the image

Google Art Project http://www.googleartproject.com/ http://www.google.com/culturalinstitute/project/art-project :

Google Art Project http://www.googleartproject.com/ http://www.google.com/culturalinstitute/project/art-project 10/04/2014 www.rba.co.uk 73

Google ArtProject Museum view:

Google ArtProject Museum view 10/04/2014 www.rba.co.uk 74

Google Cultural Institute http://www.google.com/culturalinstitute/about/ :

Google Cultural Institute http://www.google.com/culturalinstitute/about/ 10/04/2014 www.rba.co.uk 75

Google Maps (classic view):

Google Maps (classic view) Post code areas, locations, directions Public transport for some countries Cycle routes for some areas Estimated fuel costs Satellite, Street View, photos, weather, videos Only as good as the underlying data – double check location 10/04/2014 www.rba.co.uk 76

Google Maps (classic view) directions from....to...:

Google Maps (classic view) directions from....to... 10/04/2014 www.rba.co.uk 77

Google street view:

Google street view As well as for personal use, useful for assessing location of a business (but remember out of date images) 10/04/2014 www.rba.co.uk 78

Looking for an expert on a topic?:

Looking for an expert on a topic? Academics use keywords with site:ac.uk or with site:edu Presentations at conferences, lectures, seminars use keywords with filetype:ppt or with filetype:pptx use keywords with filetype:pdf Google Scholar http://scholar.google.com/ 10/04/2014 www.rba.co.uk 79

Google Scholar :

Google Scholar http://scholar.google.com/ “Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Google Scholar helps you find relevant work across the world of scholarly research”.   Search all scholarly literature from one convenient place Explore related works, citations, authors, and publications Locate the complete document through your library or on the web Keep up with recent developments in any area of research Check who's citing your publications, create a public author profile 10/04/2014 www.rba.co.uk 80

Google Scholar:

Google Scholar Does not cover all key journals in all subjects – no source list Top publications for subjects and languages under Metrics link on home page or http://scholar.google.co.uk/citations?view_op=top_venues&hl=en Scholar indexes the full text but you may have to pay to view the whole article Groups different versions of an article together 10/04/2014 www.rba.co.uk 81

Google Scholar:

Google Scholar Includes open access material, pre-prints, institutional repositories (but not necessarily author self archived repositories) Includes material that is NOT peer reviewed but is structured and looks like an academic article (title in large font, authors, affiliations, abstract, keywords, citations) Pre-prints and IR copies may differ from final published version – charts and images may be redacted because of copyright restrictions 10/04/2014 www.rba.co.uk 82

Google Scholar:

Google Scholar 10/04/2014 www.rba.co.uk 83 Does NOT use the publishers’ metadata Date and author search looks in the area of the document where those elements are usually found Page numbers, part of an address, data item may be mistaken for publication year Sometimes gets the author wrong

PowerPoint Presentation:

Jacsó, Péter. “Metadata mega mess in Google Scholar.”  Online Information Review  34.1 (2010): 175-191. Jacsó, Péter. Newswire Analysis: Google Scholar’s Ghost Authors, Lost Authors, and Other Problems http://www.libraryjournal.com/article/CA6698580.html Jacsó, Péter. “Google Scholar Author Citation Tracker: is it too little, too late? “ Online Information Review  36.1 (2012): 126-141. Jacsó, Péter. “Using Google Scholar for journal impact factors and the h-index in nationwide publishing assessments in academia–siren songs and air-raid sirens.”  Online Information Review  36.3 (2012): 462-478. Jacso – Savvy Searching Columns, Online Information Review  http://www2.hawaii.edu/~jacso/savvy-mcb.htm   10/04/2014 www.rba.co.uk 84

PowerPoint Presentation:

Bad Google Scholar Results | Academic Librarian https://blogs.princeton.edu/librarian/2012/10/bad-google-scholar-results/ Gray, Jerry E., et al. Scholarish : Google Scholar and its Value to the Sciences. Issues in Science and Technology Librarianship. Summer 2012 http://www.istl.org/12-summer/article1.html Hamilton, Michelle C, Janz , Margaret M and Hauser, Alexandra. Can librarians trust resources found on Google Scholar? Yes… and no. Impact of Social Sciences: Maximizing the impact of academic research . 17 September 2012. http://blogs.lse.ac.uk/impactofsocialsciences/2012/09/17/can-science-students-and-researchers-trust-resources-found-on-google-scholar-yes-and-no/ Kramer, Bianca and Sieverts , Eric. Beyond coverage #ili2012. Slideshare. 27 October 2012. http://www.slideshare.net/bmkramer/beyond-coverage-ili2012 HLWIKI International. Google scholar bibliography. UBC HealthLib Wiki - A Knowledge-Base for Health Librarians. http://hlwiki.slais.ubc.ca/index.php/Google_scholar_bibliography 10/04/2014 www.rba.co.uk 85

PowerPoint Presentation:

BMC Medical Informatics and Decision Making | Full text | Is the coverage of google scholar enough to be used alone for systematic reviews http://www.biomedcentral.com/1472-6947/13/7 No, Google Scholar Shouldn’t be Used Alone for Systematic Review Searching | Laika's MedLibLog http://laikaspoetnik.wordpress.com/2013/07/09/no-google-scholar-shouldnt-be-used-alone-for-systematic-review-searching/ BMC Medical Research Methodology | Full text | Google Scholar as replacement for systematic literature searches: good relative recall and precision are not enough http://www.biomedcentral.com/1471-2288/13/131 10/04/2014 www.rba.co.uk 86

Google Scholar advanced search commands:

Google Scholar advanced search commands Use advanced search screen or commands as follows: + sign before a search term to force an exact match, for example + norne “....” around phrases for example “environmental remediation”   intitle : to search for a single word in the title, for example intitle:zeolites environmental remediation   allintitle : to search for all of your terms in the title, for example allintitle:zeolites environmental remediation   author: to search on an author’s name, for example zeolites environmental remediation author:rhodes   site: to limit your search to specific institution for example marcellus shale site:psu.edu   Commands can be combined for a precise search, for example author:wolford site:psu.edu allintitle:marcellus shale 10/04/2014 www.rba.co.uk 87

Patents:

Patents https://www.google.com/patents Coverage: US Canada European Patent Office (EPO) Germany China World Intellectual Property Organisation (WIPO) Patents available in original language and English (Google Translate) 10/04/2014 www.rba.co.uk 88

Google Patents:

Google Patents 10/04/2014 www.rba.co.uk 89

Google Patents advanced search:

Google Patents advanced search 10/04/2014 www.rba.co.uk 90 https://www.google.co.uk/advanced_patent_search

Google Patents:

Google Patents Patent Searching 101: A Patent Search Tutorial IPWatchdog.com Patents & Patent Law http://www.ipwatchdog.com/2012/03/17/patent-searching-101-a-patent-search-tutorial/id=22851/ Compares Google patent search with other services “Holes in the database” – may not be able to find patents you know exist Does go back further than some e.g. to US patent no.1 but difficult to focus search See also Patents Searching with Esp@cenet , Google Patents and USPTO - University of Bradford http://www.brad.ac.uk/library/resources/patents-searching-with-espacenet-google-patents-and-uspto/ 10/04/2014 www.rba.co.uk 91

books.google.com :

books.google.com Or use the Books option under More on the results page. Includes magazines, journals, newspapers 10/04/2014 www.rba.co.uk 92

Google Books Ngram viewer:

Google Books Ngram viewer http://books.google.com/ngrams/ 10/04/2014 www.rba.co.uk 93

Constitute https://www.constituteproject.org/ :

Constitute https://www.constituteproject.org/ “The world’s constitutions to read, search and compare” Supported by Google Ideas See http://comparativeconstitutionsproject.org/ for background and who is involved 10/04/2014 www.rba.co.uk 94

Create your own Google custom search engine:

Create your own Google custom search engine http://www.google.com/cse/ For regularly searched sites selected sites on a subject or type of organisation Cannot include password protected sources or sites where you have to fill in a form to access the information Google's blog on custom search http://googlecustomsearch.blogspot.com/ 10 April 2014 Karen Blakeman www.rba.co.uk 95

Google’s free alerting services:

Google’s free alerting services Google email and RSS alerts are seriously broken do not alert you to everything that is new alerts sometimes ‘die’ often bring up old material that you’ve already seen duplicate information Need an RSS reader e.g. Netvibes, Feedly, FeedReader, Old Reader Phil Bradley's weblog: 20 Alternatives to Google Reader http://philbradley.typepad.com/phil_bradleys_weblog/2013/03/20-alternatives-to-google-reader.html 10/04/2014 www.rba.co.uk 96

Google alerts:

Google alerts http://www.google.com/alerts Option for Scholar alerts not included – have to be set up from within Scholar 10/04/2014 www.rba.co.uk 97

Google alerts:

Google alerts 10/04/2014 www.rba.co.uk 98

Google Scholar alerts:

Google Scholar alerts 10/04/2014 www.rba.co.uk 99

Google Scholar alerts:

Google Scholar alerts 10/04/2014 www.rba.co.uk 100 Google alerts can go bizarrely wrong

De-mangling Google search results links :

De-mangling Google search results links 10/04/2014 www.rba.co.uk 101 http://industrystandardsoftware.com/online_tools/converters/convert-serp-link-to-direct-location-for-copying-and-pasting.htm With thanks to Jo Brodie for the tip http://brodiesnotes.blogspot.co.uk/2012/05/is-there-quick-way-of-getting-hold-of.html

Keeping up to date:

Keeping up to date Inside Search http://insidesearch.blogspot.com/ Official Google Blog http://googleblog.blogspot.com/ Google Scholar Blog http://googlescholar.blogspot.com/ Google UK https://plus.google.com/u/0/+GoogleUK/posts SearchReSearch : http://searchresearch1.blogspot.co.uk/ Search Engine Land http://searchengineland.com/ Search Engine Watch http://searchenginewatch.com/ Search Engine Roundtable http://www.seroundtable.com/ Karen Blakeman’s Blog http://www.rba.co.uk/wordpress/ Phil Bradley's weblog http://philbradley.typepad.com/ 10/04/2014 www.rba.co.uk 102

Fact sheets:

Fact sheets The fact sheets are available at http://www.rba.co.uk/search/ Search Strategies - Top Search Tips http://www.rba.co.uk/search/TopSearchTips.shtml Search Strategies - Selected Google Commands http://www.rba.co.uk/search/SelectedGoogleCommands.shtml Search Strategies - Google Search Tips http://www.rba.co.uk/search/GoogleSearchTips.shtml Search Strategies - Search Tools Summary and Comparison http://www.rba.co.uk/search/compare.shtml 10/04/2014 www.rba.co.uk 103

PowerPoint Presentation:

Remember that Google is continually changing Personalisation is a key element of Google’s algorithms Explore and make use of the options in the menus on your results pages Get to know the advanced search commands If you want to keep Google in check keep up with changes and new developments at Google 10/04/2014 www.rba.co.uk 104

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