Using the Internet more effectively

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Presentation given to LVS Ascot, 6th November 2013

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17/11/2013 www.rba.co.uk 1 Using the Internet more effectively Wednesday, 6 th November 2013 LVS Ascot This presentation is licensed under a Creative Commons Attribution 3.0 License Karen Blakeman, RBA Information Services Karen.Blakeman@rba.co.uk , http://www.rba.co.uk/search/ twitter.com/karenblakeman Slides will be available on http://www.authorstream.com and http://www.slideshare.com/ . Also available temporarily at http://www.rba.co.uk/as/

Gary's Social Media Count | PERSONALIZE MEDIA http://www.personalizemedia.com/garys-social-media-count/ :

Gary's Social Media Count | PERSONALIZE MEDIA http://www.personalizemedia.com/garys-social-media-count/ 17/11/2013 www.rba.co.uk 2

Facebook:

Facebook 17/11/2013 www.rba.co.uk 3

Facebook Graph Search:

Facebook Graph Search Change your language to English US under account settings Increasingly used by recruitment agencies and advertisers 17/11/2013 www.rba.co.uk 4

Twitter:

Twitter 17/11/2013 www.rba.co.uk 5

Flickr:

Flickr 17/11/2013 www.rba.co.uk 6

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17/11/2013 www.rba.co.uk 7

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17/11/2013 www.rba.co.uk 8

Google Search?:

Google Search? 17/11/2013 www.rba.co.uk 9 http://www.artofeurope.com/prints/ poetical/homer_simpson_poster.htm

Five things you need to know about Google search :

Five things you need to know about Google search Google personalises your search Personalises search based on location past search history past browsing activity activity in other areas of Google e.g. YouTube, blogs, images content from contacts in your personal networks may be given priority what you and others have ‘liked’, shared, +1 17/11/2013 www.rba.co.uk 10

Five things you need to know about Google search :

Five things you need to know about Google search 1. Google personalises your search 17/11/2013 www.rba.co.uk 11 Non-personalised search Personalised search

Google's Privacy Policy:

Google's Privacy Policy 17/11/2013 www.rba.co.uk 12 " Our new Privacy Policy makes clear that, if you’re signed in , we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience. " Toward a simpler, more beautiful Google http://googleblog.blogspot.co.uk/2012/04/toward-simpler-more-beautiful-google.html "we're more excited than ever to build a seamless social experience, all across Google"

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Private browsing - quickest way “un-personalise”search :

Private browsing - quickest way “un-personalise”search Chrome - New Incognito window - Ctrl+Shift+N FireFox - File, New Private Window - Ctrl+Shift+P Internet Explorer – InPrivate Browsing - Ctrl+Shift+P Opera – New Private Window - Ctrl+Shift+N Safari – click on Safari next to the Apple symbol in the menu bar, select Private Browsing and then click on OK.

Five things you need to know about Google search:

Five things you need to know about Google search Google automatically looks for variations on your search terms and sometimes drops terms from your search Google does not tell you it has ignored some of your terms “..” around terms, phrases, names, titles of documents does not always work To force an exact match and inclusion of a term in a search prefix it with ‘ intext :’ public transport intext:algal biofuels Use Verbatim for an exact match search

Google Verbatim:

Google Verbatim

Five things you need to know about Google search:

Five things you need to know about Google search Google web search does not search everything it has in its database two indexes: main, default index and the supplemental index supplemental index may contain less popular, unusual, specialist material supplemental index comes into play when Google thinks your search has returned too few results Verbatim and some advanced search commands seems to trigger a search in the supplemental index

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17/11/2013 www.rba.co.uk 18 “Normal search” 1,555,500 Search after Verbatim is applied 35,500,000

Five things you need to know about Google search:

Five things you need to know about Google search Google changes its algorithms several hundred times a year How Google makes improvements to its search algorithm - YouTube http ://youtu.be/J5RZOU6vK4Q

Five things you need to know about Google search:

Five things you need to know about Google search We are all Google’s lab rats Just Testing: Google Users May See Up To A Dozen Experiments http://searchengineland.com/just-testing-google-searchers-may-see-up-to-a-dozen-experiments-141570 Mostly minor effects on search but sometimes totally bizarre results Google decides that coots are really lions http://www.rba.co.uk/wordpress/2011/02/12/ google-decides-that-coots-are-really-lions/ Update on coots vs. lions http://www.rba.co.uk/wordpress/2011/02/21/ update-on-coots-vs-lions/

Google gets personal:

Google gets personal All searches lead to Google+ (they wish!) Emphasis on individuals/authors “Author verification” – linking Google+ profiles to other network profiles, websites, blogs, social media Travel and local search results displayed in Google+ Searches on locations in Maps – information from Google+ YouTube users forced to set up Google+ profiles [videos made unlisted/private if you refuse] 17/11/2013 www.rba.co.uk 21

What does Google know about you?:

What does Google know about you? Sign in to your Google account and go to http://www.google.com/dashboard Check your ad preferences at www.google.com/ads/preferences 17/11/2013 www.rba.co.uk 22 If you do not have a Google account or are not signed in there will only be information about you in the right hand column

Changes to T&Cs 11th November 2013:

Changes to T&Cs 11 th November 2013 17/11/2013 www.rba.co.uk 23 https://plus.google.com/settings/endorsements?hl=en

Country versions of Google and local information:

Country versions of Google and local information Country versions of Google give priority to local content Useful if you are researching a person, company, or sector in another country Go to the relevant country version of Google, for example www.google.fr , www.google.de , www.google.no Google International Domains - List of Country and Language Codes http://www.distilled.net/blog/uncategorized/google-cctlds-and-associated-languages-codes-reference-sheet/ 17/11/2013 www.rba.co.uk 24

http://www.google.co.uk/ :

http://www.google.co.uk/ 17/11/2013 www.rba.co.uk 25

http://www.google.no/ :

http://www.google.no/ 17/11/2013 www.rba.co.uk 26

Nutrition facts:

Nutrition facts 17/11/2013 www.rba.co.uk 27 Information from Wikipedia and USDA

Compare:

Compare compare spinach with cabbage 17/11/2013 www.rba.co.uk 28

Compare:

Compare 17/11/2013 www.rba.co.uk 29

Exclusive to Google.com – recipes!:

Exclusive to Google.com – recipes! 17/11/2013 www.rba.co.uk 30

Choosing your search terms:

Choosing your search terms Google automatically looks for synonyms and variations on your terms biofuels will find biodiesel, biogas, bio-ethanol etc. but do not get the same results if you use biodiesel instead of biofuels run searches using the other terms no information on how the synonyms are identified or implemented The terms you use can radically change results copper mining north wales copper extraction north wales 17/11/2013 www.rba.co.uk 31

Choosing your search terms:

Choosing your search terms 17/11/2013 www.rba.co.uk 32

Google Reading level:

Google Reading level Changes the type of material that is returned Run the search and from the menu above the results select Search tools , All results , Reading level 17/11/2013 www.rba.co.uk 33

Google Reading level:

Google Reading level 17/11/2013 www.rba.co.uk 34 Basic Advanced

define:

define 17/11/2013 www.rba.co.uk 35

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" " around phrases " Metadata mega mess in Google Scholar" to exclude a term Caversham –otago OR to specify alternatives oil OR petroleum (sometimes better to run separate searches) 17/11/2013 www.rba.co.uk 36

filetype::

filetype: Think file format PDF for research documents, government reports, industry papers, company reports ppt or pptx for presentations, tracking down an expert on a topic xls or xlsx for spreadsheets containing data zeolites environmental remediation filetype:pdf "north sea" deep water drilling filetype:ppt "north sea" deep water drilling filetype:pptx annual average global temperature filetype:xls annual average global temperature filetype:xlsx 17/11/2013 www.rba.co.uk 37

site::

site: For searching large websites, or groups of sites by type for example government, NHS, schools, universities organ donation statistics Wales site:nhs.uk organ donation statistics Wales site:ac.uk organ donation statistics site:wales.gov.uk Can exclude sites using -site: organ donation statistics Wales -site:au 17/11/2013 www.rba.co.uk 38

Numeric range search:

Numeric range search Numeric range search Anything to do with numbers and quantities: years, temperatures, weights, distances, prices etc Type in your two numbers separated by two full stops as part of your search   world oil demand forecasts 2015..2030 Toblerone 1..6 kg 17/11/2013 www.rba.co.uk 39

toblerone 1..6 kg:

toblerone 1..6 kg 17/11/2013 www.rba.co.uk 40

Date:

Date Restrict your results to information that has been published within the last hour, day, week, month, year or your own date range Search tools , Any time and select an option  17/11/2013 www.rba.co.uk 41

Images:

Images Always, always check and double check the copyright - images may have a digital watermark and be tracked e.g. Digimarc Creative Commons does not mean you can do what you like with an image http://creativecommons.org/licenses/ “Open-licencing your images. What it means and how to do it.” Andy Mabbett aka pigsonthewing http://pigsonthewing.org.uk/open-licencing-images-what-how/ Karen Blakeman's Blog “Free-to-use images might not be” http://www.rba.co.uk/wordpress/2009/07/16/free-to-use-images-might-not-be/ 17/11/2013 www.rba.co.uk 42

Images – “free to use....”:

Images – “free to use....” Google advanced image search Use the usage rights, but always double check the licence on the website 17/11/2013 www.rba.co.uk 43

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Images – use an existing image:

Images – use an existing image 17/11/2013 www.rba.co.uk 45 Click on the camera icon in the search box and then either enter the URL of an image or upload the image

Creative Commons and public domain images:

Creative Commons and public domain images Flickr Creative Commons http://www.flickr.com/creativecommons Wikimedia Commons http://commons.wikimedia.org/ (check copyright statement on each photo – may not be creative commons) MorgueFile.com http://www.morguefile.com/ Geograph http://www.geograph.org.uk/ “UK and Ireland photos of landmarks and buildings for every Ordnance Survey grid” Wellcome Images http://wellcomeimages.org/ Most of the images on US government web sites Nasa http://www.nasa.gov/ 17 November 2013 Karen Blakeman www.rba.co.uk 46

Flickr creative commons:

Flickr creative commons http://www.flickr.com/creativecommons 17/11/2013 www.rba.co.uk 47

Google Art Project http://www.googleartproject.com/ :

Google Art Project http://www.googleartproject.com/ 17/11/2013 www.rba.co.uk 48

Google ArtProject Museum view:

Google ArtProject Museum view 17/11/2013 www.rba.co.uk 49

Bing.com:

Bing.com 17/11/2013 www.rba.co.uk 50

bingiton.com:

bingiton.com 17/11/2013 www.rba.co.uk 51

DuckDuckGo.com:

DuckDuckGo.com 17/11/2013 www.rba.co.uk 52

Million Short http://www.millionshort.com/ :

Million Short http://www.millionshort.com/ 17/11/2013 www.rba.co.uk 53

Bananaslug.com:

Bananaslug.com 17/11/2013 www.rba.co.uk 54

PowerPoint Presentation:

What could possibly go wrong? 17/11/2013 www.rba.co.uk 55

Google can get it wrong:

Google can get it wrong 17/11/2013 www.rba.co.uk 56 Google "Henry VIII wives": Jane Seymour reveals search engine's blind spots http://www.slate.com/blogs/future_tense/2013/09/23/google_henry_viii_wives_jane_seymour_reveals_search_engine_s_blind_spots.html Image courtesy of Will Oremus

Double check:

Double check 17/11/2013 www.rba.co.uk 57 Abbey Road not listed Another list and Abbey Road is included

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17/11/2013 www.rba.co.uk 59 iPhone 4 to be recalled: it’s true – the Daily Mail says so http://www.rba.co.uk/wordpress/2010/06/27/iphone-4-to-be-recalled-its-true-the-daily-mail-says-so/ Phil Bradley's weblog http://philbradley.typepad.com/phil_bradleys_weblog/2010/06/fair-play-to-richard-ashmore.html

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17/11/2013 www.rba.co.uk 60 Genuine or fake?

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17/11/2013 www.rba.co.uk 61 http://philbradley.typepad.com/phil_bradleys_weblog/2013/09/fake-facebook-page-amazing-example.html

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And finally..... the web time machine:

And finally..... the web time machine 17/11/2013 www.rba.co.uk 63 http://www.archive.org/

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