Search is more than Google

Category: Others/ Misc

Presentation Description

Presentation given to the Norwegian Online User Group (NOLUG) in Oslo, 26th September 2013. Includes advanced Google commands, Google alternatives, social media, open access.


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08/11/2013 1 Search is more than Google Thursday, 26 th September 2013 NOLUG, Oslo This presentation is licensed under a Creative Commons Attribution 3.0 License Karen Blakeman, RBA Information Services , Slides will be available on and . Also available temporarily at

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08/11/2013 3 Users more technologically savvy More powerful, affordable mobile devices Ever available self-service cloud

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08/11/2013 4 Whatever, whenever and wherever you want....

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08/11/2013 5 4 Mobile Search Trends Tackled At SMX West 2013 “mobile search has grown to a quarter (25%) of all search….predict that  by the end of 2013, a mobile device will be behind 1 out of every 3 searches .” Desktop Search Activity Hits All-Time High In March: 20+ Billion Searches [comScore] – US data

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Different positioning of search options and menus Some search features may not be present 08/11/2013 6

Gary's Social Media Count | PERSONALIZE MEDIA :

Gary's Social Media Count | PERSONALIZE MEDIA 08/11/2013 7

Where Did All The Search Traffic Go :

Where Did All The Search Traffic Go 08/11/2013 8 Referrals from Facebook and Google to publishers on the BuzzFeed Network Image by  Aswini Anburajan

Depends on the topic:

Depends on the topic 08/11/2013 9 Is Google+ Really The 2nd Most Popular Social Network? Google+ probably not intentionally used by searchers.

Google Now :

Google Now 08/11/2013 10 Google Now: Taking the Search Out of Search - Search Engine Watch

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08/11/2013 11 Your account has been DELETED!! Service Unavailable $$$$$ What’s not to love?

Google for search:

Google for search 08/11/2013 12 poetical/homer_simpson_poster.htm

Five things you need to know about Google :

Five things you need to know about Google 1. Google personalises your search Non-personalised search Personalised search

Single Google profile across all services:

Single Google profile across all services 08/11/2013 14 Videos occupy top 12 slots Results from Chrome Incognito Oi , Google! NO!!

Private browsing - quickest way “un-personalise”search :

Private browsing - quickest way “un-personalise”search Chrome - New Incognito window - Ctrl+Shift+N FireFox - File, New Private Window - Ctrl+Shift+P Internet Explorer – Tools, InPrivate Browsing [location varies depending on which version you have] - Ctrl+Shift+P Opera – File, New Private Window - Ctrl+Shift+N Safari – click on Safari next to the Apple symbol in the menu bar, select Private Browsing and then click on OK. Will not remove country personalisation

Five things you need to know about Google:

Five things you need to know about Google Google automatically looks for variations on your search terms and sometimes drops terms from your search Google does not tell you it has ignored some of your terms “..” around terms, phrases, names, titles of documents does not always work To force an exact match and inclusion of a term in a search prefix it with ‘ intext :’ public transport intext:algal biofuels Use Verbatim for an exact match search

Google Verbatim:

Google Verbatim Ordrett: Ordrett 08/11/2013 18

Five things you need to know about Google:

Five things you need to know about Google Google web search does not search everything it has in its database two indexes: main, default index and the supplemental index supplemental index may contain less popular, unusual, specialist material supplemental index comes into play when Google thinks your search has returned too few results Verbatim and some advanced search commands seems to trigger a search in the supplemental index

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“Normal” search 136,000 Search after Verbatim/Ordrett is applied 567,000

Five things you need to know about Google:

Five things you need to know about Google Google changes its algorithms several hundred times a year How Google makes improvements to its search algorithm - YouTube [ offline]

Five things you need to know about Google:

Five things you need to know about Google We are all Google’s lab rats Just Testing: Google Users May See Up To A Dozen Experiments Mostly minor effects on search but sometimes totally bizarre results Google decides that coots are really lions google-decides-that-coots-are-really-lions/ Update on coots vs. lions update-on-coots-vs-lions/

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What I see on my screen will not be what you see on your screen, will not be what your colleagues see on theirs, will not be what your users see. Google Scholar more consistent – stuck in a time warp? 08/11/2013 23

Google gets personal:

Google gets personal All searches lead to Google+ (they wish!) Emphasis on individuals/authors Author verification – linking Google+ profiles to other network profiles, websites, blogs, social media Travel and local search results displayed in Google+ Searches on locations in Maps – information from Google+ Individuals and businesses “encouraged” to become active on Google+ 08/11/2013 24

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Country versions of Google and local information:

Country versions of Google and local information Country versions of Google give priority to local content Useful if you are researching a person, company, or sector in another country Different search options Go to the relevant country version of Google, for example , , Google International Domains List of Country and Language Codes 08/11/2013 26

Searching foreign language pages:

Searching foreign language pages A significant amount of information is in the local language Google has removed the extremely useful “Translated foreign pages” search option  This is how it can be done now Use Google Translate ( ) to translate your search into the required language. Copy the translated search and paste it into Google search. Google Chrome will offer to translate page If using another browser click on the ‘Translate this page’ link next to a result to view a translation of just that page. 08/11/2013 27

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Some of the old tricks still work:

Some of the old tricks still work Repeat important search terms in your search strategy Change the order of your terms " " around phrases (but not reliable) to exclude a term to stand in for one or more words solar * panels Finds solar photovoltaic panels, solar PV panels, solar water heating panels 08/11/2013 29

Google commands:

Google commands Think file format PDF for research documents, government reports, industry papers ppt or pptx for presentations, tracking down an expert on a topic xls or xlsx for spreadsheets containing data Use the advanced search screen or the filetype: command zeolites environmental remediation filetype:pdf "north sea" deep water drilling filetype:ppt "north sea" deep water drilling filetype:pptx annual average global temperature 1960..2012 filetype:xls annual average global temperature 1960..2012 filetype:xlsx 08/11/2013 30

Google commands:

Google commands Site search For searching large websites, or groups of sites by type for example government, academic But not all country domains include organisation type Can exclude sites using -site: Use advanced search screen or site: command organ donation statistics Wales organ donation statistics Wales organ donation statistics organ donation statistics Wales -site:au 08/11/2013 31

Google commands:

Google commands Numeric range search Anything to do with numbers and quantities: years, temperatures, weights, distances, prices etc Use the advanced search screen or type in your two numbers separated by two full stops as part of your search   world oil demand forecasts 2015..2030 world oil demand forecasts 80..100 mb/d 2015..2030 Toblerone 1..6 kg 08/11/2013 32

toblerone 1..6 kg:

toblerone 1..6 kg 08/11/2013 33


Date Information that has been published within the last hour, day, week, month, year or your own date range 08/11/2013 34


daterange: Date option in the menus does not work with Verbatim Use daterange: command instead Uses Julian date format (fractions omitted) Julian Date Converter Syntax for example pages between June 20 th and June 26 th 2012 talking about the Statoil/Rosneft cooperation daterange:2456098-2456104 Statoil Rosneft 08/11/2013 35

daterange: the easy way:

daterange: the easy way Third party tools for the daterange : search for example then apply Verbatim/ Ordrett 08/11/2013 36

Google Public Data Explorer:

Google Public Data Explorer One of Google's best kept secrets! 08/11/2013 37

Google Public Data Explorer:

Google Public Data Explorer 08/11/2013 38

Statista :

Statista “The Statistics Portal for Market Data, Market Research and Market Studies” 60,000 topics from over 18,000 sources some information free, registration (free) required Chart of the Day 08/11/2013 39

Datamarket :

Datamarket Open portal to datasets worldwide and market research Creates visualisations of the data 08/11/2013 40 : 08/11/2013 41

Google nutrition facts (not available in all countries):

Google nutrition facts (not available in all countries) 08/11/2013 42 Information from Wikipedia and USDA

Exclusive to – recipes!:

Exclusive to – recipes! 08/11/2013 43


Bing/Yahoo Yahoo now uses Bing’s database, commands and ranking algorithms No advanced search screen - use commands. List at Advanced Operator Reference filetype : site: inbody : inurl : AND, NOT, OR parentheses for complex Boolean searches NEAR:n where n is a number, specifies that the terms must be within that number of words of each other and in any order - director NEAR:3 marketing 08/11/2013 44

Bing gets personal – US version only:

Bing gets personal – US version only 08/11/2013 45

DuckDuckGo – :

DuckDuckGo – Does not track, does not personalise R esults are a compilation of about 50 sources including Wikipedia, Wolfram Alpha, Bing, Blekko and its own Web crawler DuckDuckBot Advanced search commands include: site: inbody : intitle : filetype : sort:date to sort by date (uses results from Blekko ) region:cc (e.g. de) to boost a country DuckDuckGo Syntax DuckDuckGo – silly name but a neat little search tool 08/11/2013 46

Millionshort :

Millionshort Million Short: unearthing information hidden in the dungeons of Google’s results Uses Bing API plus other sources Great for finding specialist articles that Google buries beyond reach Removes top 10k sites from results - can change to top million, 100k, 1k, 100 Can add sites back in, can block sites Can “Boost!” sites so that they always appear at the top Can use site: and filetype : commands Country versions give different results (under Manage Settings and Country) 08/11/2013 47

Yandex :

Yandex International version of the Russian search engine For filetype use mime: zeolites environmental remediation mime:pptx site: command supported zeolites environmental remediation Has an advanced search screen at 08/11/2013 48

Blekko :

Blekko 08/11/2013 49


Ask 08/11/2013 50

Teoma :

Teoma 08/11/2013 51 08/11/2013 52

Google Art Project:

Google Art Project 08/11/2013 53

Photos - Google:

Photos - Google 08/11/2013 54

Google images – usage rights:

Google images – usage rights Google advanced image search - use the usage rights, but always double check the licence on the web site Licence may be assigned to another image on the page rather than the one you want to use 08/11/2013 55

Photos - Bing:

Photos - Bing 08/11/2013 56

Photos – Flickr (Creative Commons attribution):

Photos – Flickr (Creative Commons attribution) 08/11/2013 57 : 08/11/2013 58

Photos – Google+:

Photos – Google+ 08/11/2013 59

Photos –

Photos – 08/11/2013 60

Open Access in the UK:

Open Access in the UK

Mandated open access:

Mandated open access US All research publications resulting from work funded by the US National Institutes of Health are expected to be deposited in PubMed Central ( ) some material embargoed for up to 12 or 24 months ( ) Europe PubMed Central ( ) part of PMC network of international repositories White House announces new US open-access policy : Nature News Blog UK 1st of April 2013 - researchers at UK Research Institutions are expected to publish as open access any peer‐reviewed research papers and conference proceedings that acknowledge Research Council UK funding 08/11/2013 62

Gold versus Green OA in the UK:

Gold versus Green OA in the UK Gold OA researchers publish their articles in journals that offer open access publishing (can be established “conventional” publishers) articles can be made available free of charge to readers immediately author or institution/department pays article processing fee Green OA researchers deposit copies of articles in an institutional or subject-based repository, subject to copyright/license permissions repository makes copies available to the public after a period of embargo period of embargo varies (for example ) 08/11/2013 63 external-embargo-list_2013.pdf: external-embargo-list_2013.pdf 08/11/2013 64


Problems Different licenses CC-BY (UK Gold) CC-BY-NC (UK Green) Not all journals have an open access option Hybrid peer review journals versus non peer reviewed “open access” journals and articles Varying embargo periods (6months – 3 years) Costs to the author/institution 08/11/2013 65

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Fragmentation Where are the open access publications? Individual OA articles within existing subscription journals (hybrid journals) Separate OA journals Aggregators e.g. Scopus, Web of Science, Google Scholar Institutional or authors’ personal repositories 08/11/2013 67

So many search tools!:

So many search tools! A selection from 08/11/2013 68 Directories and search tools that seem to cover the same repositories and resources give different results

Google Scholar :

Google Scholar Includes open access material, pre-prints, institutional repositories (but not necessarily author self archived repositories) Includes material that is NOT peer reviewed but is structured and looks like an academic article (title in large font, authors, affiliations, abstract, keywords, citations) Pre-prints and IR copies may differ from final published version – charts and images may be redacted because of copyright restrictions 08/11/2013 69

Google Scholar:

Google Scholar 08/11/2013 70 Does NOT use the publishers’ metadata Date and author search looks in the area of the document where those elements are usually found Page numbers, part of an address, data item may be mistaken for publication year Issues over “suspect” open access journals 08/11/2013 71

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Bad Google Scholar Results | Academic Librarian Gray, Jerry E., et al. Scholarish : Google Scholar and its Value to the Sciences. Issues in Science and Technology Librarianship. Summer 2012 Hamilton, Michelle C, Janz , Margaret M and Hauser, Alexandra. Can librarians trust resources found on Google Scholar? Yes… and no. Impact of Social Sciences: Maximizing the impact of academic research . 17 September 2012. Kramer, Bianca and Sieverts , Eric. Beyond coverage #ili2012. Slideshare. 27 October 2012. HLWIKI International. Google scholar bibliography. UBC HealthLib Wiki - A Knowledge-Base for Health Librarians. 08/11/2013 72

Microsoft Academic Search:

Microsoft Academic Search Journal articles, pre-prints, post-prints, conference proceedings, reports and white papers Free to use but the full text of some papers can only be viewed on payment of a fee to the original journal publisher Author may have several different profiles and articles may be assigned to wrong author Sometimes very slow to load 08/11/2013 73

Microsoft Academic Search:

Microsoft Academic Search 08/11/2013 74

Microsoft Academic Search:

Microsoft Academic Search 08/11/2013 75


Fragmentation Not just problems with Open Access repositories Research discussed and debated where? letters to the journal? blog postings and comments Google+ Linkedin Researchgate Facebook Community forums Subject based websites Same blog posting or article may be duplicate in several different places comments will not be duplicated – separate and possibly different conversations 08/11/2013 76

Where’s the information???:

Where’s the information??? 08/11/2013 77

Twitter search:

Twitter search Great for following events (follow the hashtag), identifying speakers, industry experts, finding out more about a person’s interests Use followers, following and lists to find people with similar interests and expertise Twitter search , Instructions and advanced commands at 08/11/2013 78

#ili2009 since:2009-10-01 until:2009-10-31 filter:links:

#ili2009 since:2009-10-01 until:2009-10-31 filter:links 08/11/2013 79

Facebook Graph Search:

Facebook Graph Search Change your language to English US under account settings Facebook Opengraph Search 08/11/2013 80 Example not included for privacy reasons 08/11/2013 81

Social media & professional networks:

Social media & professional networks 08/11/2013 82

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08/11/2013 83 – keyword Biofuels – keyword Biofuels 08/11/2013 84 08/11/2013 85

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08/11/2013 86 Genuine or fake? “ Discovered” in 1912 Supposed to be the missing link in the evolution of man from apes Exposed as a fake in 1953 – jawbone of an orangutan attached to the skull of a modern human

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08/11/2013 88 iPhone 4 to be recalled: it’s true – the Daily Mail says so Phil Bradley's weblog

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The future of search:

The future of search Debate over Open Access continues – a challenge for researchers and information professionals alike Increased fragmentation - information and discussion in multiple locations Search engines continually changing 08/11/2013 91 More mobile/cloud technologies and apps, increased personalisation of “search” Social and professional networks part of search

Keeping up to date:

Keeping up to date Inside Search Official Google Blog Google Scholar Blog SearchReSearch Search Engine Land Search Engine Watch Karen Blakeman’s Blog Phil Bradley's Blog 08/11/2013 92

Thank you!:

Thank you! 08/11/2013 93 Karen Blakeman, RBA Information Services , Slides will be available on and . Also available temporarily at

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