Search is more than just Google

Category: Others/ Misc

Presentation Description

Edited version of a presentation given at a workshop for the North Wales Libraries Partnership (NWLP) on June 19th, 2013. Held at the John Spalding Library, Wrexham. As well looking at Google advanced search options it covered the impact of mobile technologies on search options and results, alternatives to Google, and the implications of open access on finding research papers.


Presentation Transcript

Search is more than just Google Using the Internet for Research in a Digitally Literate Age Karen Blakeman RBA Information Services, UK :

Search is more than just Google Using the Internet for Research in a Digitally Literate Age Karen Blakeman RBA Information Services, UK NWLP, Wrexham 19 th June 2013 This presentation is licensed under a Creative Commons Attribution 3.0 License

Fact sheets:

Fact sheets Fact sheets and articles on search strategies are available at Fact sheets are free of charge Search Strategies - Top Search Tips Search Strategies - Selected Google Commands Search Strategies - Google Search Tips Search Strategies - Search Tools Summary and Comparison 20/06/2013 2

Gary's Social Media Count | PERSONALIZE MEDIA :

Gary's Social Media Count | PERSONALIZE MEDIA 20/06/2013 3

Where Did All The Search Traffic Go :

Where Did All The Search Traffic Go 20/06/2013 4 Referrals from Facebook and Google to publishers on the BuzzFeed Network Image by Aswini Anburajan

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20/06/2013 5 “Traditional search engines are becoming less important. If I want images I'll go to Pinterest or Flickr rather than Google or Bing. If I'm on Facebook I'll do a search there to find what I need and go straight off to it .....if it's news, I'll get that directly from Twitter and jump straight to a site that's linked, if I need to see what is happening in the profession I'll get that data pulled up for me by one of my tablet based news curation tools,  and if I want most of anything else, I'll search for it using an app if I'm out and about.” Phil Bradley's weblog: Is search traffic dropping?

Depends what you want and where you are physically and digitally:

Depends what you want and where you are physically and digitally Pick up news on multiple platforms - Twitter, Facebook, RSS - all depends on whether I am in the office or on the I want to know about a local community festival – Facebook friends, groups and pages On the move – use mobile apps, voice search Mobile for quick questions – next train, nearest pub, weather Laptop/desktop for more in depth research? [Discussions at Prague INFORUM] 20/06/2013 6

Depends on the topic:

Depends on the topic 20/06/2013 7 Is Google+ Really The 2nd Most Popular Social Network? Google+ probably not intentionally used by searchers. Reviews of hotels found via Google Maps are on Google+

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20/06/2013 8 4 Mobile Search Trends Tackled At SMX West 2013 “mobile search has grown to a quarter (25%) of all search….predict that by the end of 2013, a mobile device will be behind 1 out of every 3 searches .” Desktop Search Activity Hits All-Time High In March: 20+ Billion Searches [comScore] – US data

Voice search getting better:

Voice search getting better 20/06/2013 9

Google Now :

Google Now 20/06/2013 10 Google Now: Taking the Search Out of Search - Search Engine Watch

Apple Makes Bing The "Default Search Engine" For Siri :

Apple Makes Bing The "Default Search Engine" For Siri 20/06/2013 11

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20/06/2013 12

In the “cloud”:

In the “cloud” 20/06/2013 13 Federated search engines Integration of institutional collections & external services e.g. Google Scholar and repository searches Learning resources accessible both on and off site Internal documents, communications, personal files and searches Everything! “Bring your own device” - BYOD

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20/06/2013 14 Users more technologically savvy More powerful, affordable mobile devices Ever available self-service cloud

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20/06/2013 15 Whatever, whenever and wherever you want

Desktop/laptop vs mobile:

Desktop/laptop vs mobile 20/06/2013 16

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Different positioning of search options and menus Some search features may not be present 20/06/2013 17

PowerPoint Presentation: / “Don’t confuse tech savvy, tethering to mobile technology and an intimate relationship with Facebook, with transferable knowledge and skills around social networking and communication” Twitter, Wikis and blogging not necessarily second nature Lack of communications skills Lack of analytical skills & critical thinking [Millennials – millennial generation, born between 1980 and 2000, “Generation Y”] 20/06/2013 18

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20/06/2013 19

Emphasis on the personal:

Emphasis on the personal 20/06/2013 20

Bing gets personal:

Bing gets personal 20/06/2013 21


DUEDIL 20/06/2013 22

Social is everywhere:

Social is everywhere 20/06/2013 23

Five things you need to know about Google :

Five things you need to know about Google Google personalises your search based on location past searches past browsing activity activity in other areas of Google e.g. YouTube, image search, news content from contacts in your personal networks may be given priority what you and others have ‘liked’, g+1 the device you are using

Five things you need to know about Google :

Five things you need to know about Google 1. Google personalises your search Non-personalised search Personalised search

How to “un-personalise” your search :

How to “un-personalise” your search Chrome - New Incognito window Ctrl+Shift+N FireFox - File, New Private Window Ctrl+Shift+P Internet Explorer – Tools, InPrivate Browsing [location varies depending on which version you have] Ctrl+Shift+P Opera – File, New Private Window Ctrl+Shift+N Safari – click on Safari next to the Apple symbol in the menu bar, select Private Browsing and then click on OK. Will not remove country “personalisation”

Five things you need to know about Google:

Five things you need to know about Google Google automatically looks for variations on your search terms and sometimes drops terms from your search Google does not tell you it has ignored some of your terms “..” around terms, phrases, titles of documents does not always work Use Verbatim – runs your search exactly as you have typed it in To force an exact match and inclusion of a term in a search prefix it with ‘ intext :’ UK public transport intext:biodiesel

Five things you need to know about Google:

Five things you need to know about Google Google web search does not search everything it has in its database two indexes: main, default index and the supplemental index supplemental index may contain less popular, unusual, specialist material supplemental index comes into play when Google thinks your search has returned too few results using Verbatim and advanced search commands seems to trigger a search in the supplemental index

Five things you need to know about Google:

Five things you need to know about Google “Normal” search 1,555,500 Search after Verbatim is applied 35,500,000

Five things you need to know about Google:

Five things you need to know about Google Google changes its algorithms several hundred times a year How Google makes improvements to its search algorithm - YouTube

Five things you need to know about Google:

Five things you need to know about Google We are all Google’s lab rats Google constantly tests changes on users in “live experiments” Just Testing: Google Users May See Up To A Dozen Experiments Mostly minor effects on search but sometimes totally bizarre results Google decides that coots are really lions Update on coots vs. lions

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What I see on my screen may not be what you see on your screen, may not be what your colleagues see on theirs, may not be what your users see.

Choosing your search terms:

Choosing your search terms Google automatically looks for synonyms and variations on your terms biofuels will find biodiesel, biogas, bio-ethanol etc. but do not get the same results if you use biodiesel instead of biofuels run separate searches using alternative terms no information on how the synonyms are identified or implemented The terms you use can radically change results copper mining north wales vs. copper extraction north wales organ donation vs human transplantation 20/06/2013 33

Changing your search terms:

Changing your search terms 20/06/2013 34

Changing your search terms:

Changing your search terms 20/06/2013 35

Two interesting tricks:

Two interesting tricks Both of these often change the results and the order in which they are presented Repeat important search terms in your search strategy renewable energy biofuels wave wind wind wind Change the order of your terms renewable energy biofuels wave wind wind renewable wave biofuels energy 20/06/2013 36

Google commands:

Google commands " " around phrases " Metadata mega mess in Google Scholar" to exclude a term Caversham –otago * to stand in for one or more words macular * degeneration Picks up: macular degeneration macula lutea degeneration macular disciform degeneration macular choroidal degeneration 20/06/2013 37


Synonyms Google automatically looks for variations of your terms Switch it off using Verbatim but may want synonyms and related terms for just one of your terms Use the tilde ~ before a term to look for what Google considers are synonyms ~energy will pick up oil, fuel, gas, electricity No information/documentation on how synonyms are created Very general, consumer focussed rather than scientific 20/06/2013 38

Google commands:

Google commands Think file format PDF for research documents, government reports, industry papers ppt or pptx for presentations, tracking down an expert on a topic xls or xlsx for spreadsheets containing data Use the advanced search screen or the filetype : command zeolites environmental remediation filetype:pdf dangerous dogs legislation wales filetype:ppt dangerous dogs legislation wales filetype:pptx annual average global temperature 1960..2012 filetype:xls annual average global temperature 1960..2012 filetype:xlsx 20/06/2013 39

Google commands:

Google commands Site search For searching large websites, or groups of sites by type for example government, NHS, academic Can exclude sites using -site: Use advanced search screen or site: command organ donation statistics Wales organ donation statistics Wales organ donation statistics organ donation statistics Wales -site:au 20/06/2013 40

Google commands:

Google commands Numeric range search Anything to do with numbers and quantities: years, temperatures, weights, distances, prices etc Use the advanced search screen or type in your two numbers separated by two full stops as part of your search world oil demand forecasts 2015..2030 world oil demand forecasts 80..100 mb/d 2015..2030 toblerone 1..5 kg 20/06/2013 41

Google commands:

Google commands Words in the title – can be single words or phrases Ensures subject is the main focus of the article Use advanced search screen or intitle: intitle:”organ donation” intitle:organ intitle:donation allintitle:organ donation [unreliable] Words in the URL – can be single words or phrases Use advanced search screen or inurl: inurl:”organ donation” inurl:organ inurl:donation allinurl:organ donation [unreliable] 20/06/2013 42

Google Reading level:

Google Reading level Changes the type of material that is returned Nothing to do with publishers assigned reading age Run the search and from the menu above the results select Search tools , All results , Reading level 20/06/2013 43

Google Reading level:

Google Reading level 20/06/2013 44 Basic Advanced

Exclusive to – recipes!:

Exclusive to – recipes! 20/06/2013 45

Nutrition facts:

Nutrition facts 20/06/2013 46 Information from Wikipedia and USDA


Date Restrict your results to information that has been published within the last hour, day, week, month, year or your own date range Search tools , Any time and select an option 20/06/2013 47


daterange: Date restriction does not work with Verbatim Use daterange: command instead Uses Julian date format (fractions omitted) Julian Date Converter Easier to use third party, for example , for the daterange: search and then Verbatim to the results 20/06/2013 48

Google alternatives – Yahoo and Bing:

Google alternatives – Yahoo and Bing Yahoo now uses Bing’s database, commands and ranking algorithms Bing advanced search screen minimalist - use commands. List at Advanced Operator Reference filetype : site: inbody : inurl : AND, NOT, OR parentheses for complex Boolean searches NEAR:n where n is a number, specifies that the terms must be within that number of words of each other and in any order - banana NEAR:3 toffee 20/06/2013 49

Google alternatives:

Google alternatives DuckDuckGo – does not track, does not personalise site: inbody: intitle: filetype: sort:date to sort by date (uses results from Blekko) region:cc (e.g. de) to boost a country DuckDuckGo Syntax Blekko Million Short – omits the most "popular" sites from results 20/06/2013 50


Wolframalpha Computational knowledge engine, curated data Click Examples, Random, or an image in the homepage background to get an idea of what it covers 20/06/2013 51

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20/06/2013 52

Where is information shared and discussed?:

Where is information shared and discussed? “Conventional” web publishing Institutional repositories Comments section on articles Linkedin (professional issues) Facebook (personal and consumer focussed) Twitter (great for following conferences) Google+ (personal, business and communities) Blogs and blog comments YouTube Flickr Pinterest Discussion boards …. everywhere…. 20/06/2013 53

Which ones should you consider:

Which ones should you consider Depends on the nature of your “business” and type of enquiry Where do you, organisations similar to you , or your competitors have a presence? Some search tools for searching across multiple networks Not very reliable Networks may restrict access via APIs Better results searching direct - may need to sign up for an account 20/06/2013 54 20/06/2013 55 20/06/2013 56 20/06/2013 57

Talkwalker :

Talkwalker 20/06/2013 58

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Blogs Google Blogsearch Twitter Twitter Search Advanced Twitter Search Discussion boards, forums Run your search in Google, click on More in the menu at the top of the results page and from the drop down menu select Discussions 20/06/2013 59 : Create a “newspaper” from your Twitterstream, Google+ account, Facebook, or for a hashtag or keyword Sign in with your Twitter or Facebook account set up a separate account if you prefer for use with, a “nom de plume” Automatically identifies articles, videos, photos from links in postings All papers are public 20/06/2013 60 20/06/2013 61 20/06/2013 62

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20/06/2013 63

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20/06/2013 64

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General starting points for business information:

General starting points for business information Business Sources on the Net BL - Business Essentials on the Web “ a one-stop shop for website listings for entrepreneurs and SMEs covering.... ‘business planning’, ‘grants and finance’, ‘marketing and PR’ as well as industry specific pages.” British Library Business & IP Centre in London Industry guides Library & Information Service ICAEW 20/06/2013 66

Starting points for statistics:

Starting points for statistics Official Statistics on the Web http://w .nz UK National Statistics Publication Hub Office for National Statistics Welsh Government | Statistics Welsh Assembly Government StatsWales 20/06/2013 67

European Union - Open Data Portal :

European Union - Open Data Portal EU launches public beta of its open data portal 20/06/2013 68

Guardian Data Store :

Guardian Data Store 20/06/2013 69 Data and analysis on topics that are in the news Some data sets created from information obtained via FoI Links to the original datasets are provided

Dog bites data: how likely are you to get bitten? :

Dog bites data: how likely are you to get bitten? 20/06/2013 70

Google Public Data Explorer:

Google Public Data Explorer One of Google's best kept secrets! 20/06/2013 71

UK Government Web Archive | The National Archives :

UK Government Web Archive | The National Archives Browse by category or choose your organisation from an A-Z list Choose the date of the archived version of the website you want to view 20/06/2013 72 : 20/06/2013 73

Digital Education Resource Archive (DERA) :

Digital Education Resource Archive (DERA) 20/06/2013 74

Research information and open access:

Research information and open access 20/06/2013 75

Mandated open access:

Mandated open access US All research publications resulting from work funded by the US National Institutes of Health are expected to be deposited in PubMed Central ( ) some material embargoed for up to 12 or 24 months ( ) Europe PubMed Central ( ) part of PMC network of international repositories UK 1st of April 2013 - researchers at UK Research Institutions are expected to publish as open access any peer‐reviewed research papers and conference proceedings that acknowledge Research Council UK funding 20/06/2013 76

Gold versus Green OA:

Gold versus Green OA Gold OA researchers publish their articles in journals that offer open access publishing (can be established “conventional” publishers) articles can be made available free of charge to readers immediately author or institution/department pays article processing fee Green OA researchers deposit copies of articles in an institutional or subject-based repository, subject to copyright/license permissions repository makes copies available to the public either immediately or embargoed (more common) period of embargo varies (for example ) 20/06/2013 77


Problems Different types of open access with different embargo periods Different licenses CC-BY (UK Gold) CC-BY-NC (UK Green) Gold open access lack of funds to pay for publication in publication of first choice assessors and administrators may use Gold as a measure of impact Why UK Open Access Threatens Academic Freedom Not all journals have an open access option Non peer reviewed “open access” journals and articles 20/06/2013 78

Grey literature:

Grey literature Literature that has been “peer reviewed” or assessed/approved in some way by colleagues or subject experts but is not easy to find or access Print run may have been small, possibly never published electronically Published on the web but page or site is no longer available. (Use web archives e.g. ). Research & technical papers, government reports, pre-prints, market surveys, press releases, committee papers, conference papers, presentations Use advanced search commands to try and track down information GreyNet International, Grey Literature Network Service 20/06/2013 79

OpenGrey :

OpenGrey 20/06/2013 80

Google Scholar :

Google Scholar “Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Google Scholar helps you find relevant work across the world of scholarly research”. Search all scholarly literature from one convenient place Explore related works, citations, authors, and publications Locate the complete document through your library or on the web Keep up with recent developments in any area of research Check who's citing your publications, create a public author profile 20/06/2013 81

Google Scholar:

Google Scholar Does not cover all key journals in all subjects – no source list Top publications for subjects and languages under Metrics link on home page or Scholar indexes the full text but you may have to pay to view the whole article Groups different versions of an article together 20/06/2013 82

Google Scholar:

Google Scholar Includes open access material, pre-prints, institutional repositories (but not necessarily author self archived repositories) Includes material that is NOT peer reviewed but is structured and looks like an academic article (title in large font, authors, affiliations, abstract, keywords, citations) Pre-prints and IR copies may differ from final published version – charts and images may be redacted because of copyright restrictions If you can’t find a free version of an article in Scholar or in an Institutional repository (see later) search on the title in Google web or ask the author 20/06/2013 83

PowerPoint Presentation:

Jacsó, Péter. “Metadata mega mess in Google Scholar.” Online Information Review 34.1 (2010): 175-191. Jacsó, Péter. Newswire Analysis: Google Scholar’s Ghost Authors, Lost Authors, and Other Problems Jacsó, Péter. “Google Scholar Author Citation Tracker: is it too little, too late? “ Online Information Review 36.1 (2012): 126-141. Jacsó, Péter. “Using Google Scholar for journal impact factors and the h-index in nationwide publishing assessments in academia–siren songs and air-raid sirens.” Online Information Review 36.3 (2012): 462-478. Jacso – Savvy Searching Columns, Online Information Review 20/06/2013 84

PowerPoint Presentation:

Gray, Jerry E., et al. Scholarish: Google Scholar and its Value to the Sciences. Issues in Science and Technology Librarianship. Summer 2012 Hamilton, Michelle C, Janz, Margaret M and Hauser, Alexandra. Can librarians trust resources found on Google Scholar? Yes… and no. Impact of Social Sciences: Maximizing the impact of academic research . 17 September 2012. Kramer, Bianca and Sieverts, Eric. Beyond coverage #ili2012. Slideshare. 27 October 2012. HLWIKI International. Google scholar bibliography. UBC HealthLib Wiki - A Knowledge-Base for Health Librarians. 20/06/2013 85

Google Scholar advanced search commands:

Google Scholar advanced search commands Use advanced search screen or commands as follows: + sign before a search term to force an exact match “....” around phrases intitle : to search for a single word in the title allintitle : to search for all of your terms in the title author: to search on an author’s name site: to limit your search to specific institution Commands can be combined for a precise search 20/06/2013 86

Microsoft Academic Search:

Microsoft Academic Search Journal articles, pre-prints, post-prints, conference proceedings, reports and white papers Free to use but the full text of some papers can only be viewed on payment of a fee to the original journal publisher Author may have several different profiles and articles may be assigned to wrong author 20/06/2013 87

Microsoft Academic Search:

Microsoft Academic Search 20/06/2013 88 Note: G and H index have now disappeared

Microsoft Academic Search:

Microsoft Academic Search 20/06/2013 89

Institutional repositories and open access:

Institutional repositories and open access BASE - Bielefeld Academic Search Engine CORE ( COnnecting Repositories) DART-Europe E-theses Portal Institutional Repository Search (IRS) Open DOAR RIAN - Pathways to Irish Research ROAR - Registry of Open Access Repositories 20/06/2013 90

Specialist search tools for research information:

Specialist search tools for research information A selection can be found at ArXiv BioMed Central Chemistry Central ChemSpider Deep Web Technologies Mednar Science Research WorldWideScience 20/06/2013 91

Specialist search tools for research information:

Specialist search tools for research information Europe PubMed Central Mendeley Open Biology PhilPapers : Online Research in Philosophy PubMed Central Scirus TechXtra 20/06/2013 92

Article may be OA but public access outside of the institution may be difficult:

Article may be OA but public access outside of the institution may be difficult 20/06/2013 93 Walk-in Access Wales


JSTOR 20/06/2013 94

Author/researcher ID:

Author/researcher ID Bring Your Own Identity (BYOI) ResearcherID Open Researcher and Contributor Identifier - ORCID Why Every Researcher Should Sign Up For Their ORCID ID ResearchGate Why I’m Evaluating ResearchGate ......and there are more! Is a prolific researcher going to sign up to Google Scholar and all of these? 20/06/2013 95

Keeping up to date:

Keeping up to date Search Engine Land Search Engine Watch Karen Blakeman’s Blog Phil Bradley's weblog Digital Developments at LSE Library LSE Blogs for example http :// (Centre for Learning Technology) 20/06/2013 96

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