But it's all free on Google

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Presentation given at the Learning Resources Forum, City College Plymouth, 16th November 2012

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But it’s all free on Google Maintaining the quality of information:

But it’s all free on Google Maintaining the quality of information Learning Resources Forum, City College Plymouth 16 th November 2012 Karen Blakeman karen.blakeman@rba.co.uk , http://www.rba.co.uk/ Twitter: @ karenblakeman 18/11/2013 www.rba.co.uk 1 This presentation is licensed under a Creative Commons Attribution 3.0 License

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18/11/2013 www.rba.co.uk 2

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Why do we use Google? Often gives 'good enough' results with minimal effort from the searcher Great coverage Personalisation Problems? Google thinks it knows best when it comes to the search strategy Too much information Personalisatio n 18/11/2013 www.rba.co.uk 3

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18/11/2013 www.rba.co.uk 4 How Google makes improvements to its search algorithm - YouTube http://youtu.be/J5RZOU6vK4Q 500-600 changes a year to its algorithms 20,000 experiments a year

Google personalises according to:

Google personalises according to Location What you have searched on in the past What you have looked at in the past What others at your IP address have searched for and looked at Who is in your social networks Likes, +1s, blocked pages and sites What you’ve shared with others What others have shared What you had for breakfast, is there an ‘r’ in the month, is there a full moon tonight....... 18/11/2013 www.rba.co.uk 5

Two major changes:

Two major changes Google no longer looks for all of your words in a page No more "+" sign in Google web search to force an exact match search 18/11/2013 www.rba.co.uk 6

Biggest change of all:

Biggest change of all 18/11/2013 www.rba.co.uk 7 “ ...combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience. " "we're more excited than ever to build a seamless social experience, all across Google " Toward a simpler, more beautiful Google http://googleblog.blogspot.co.uk/2012/04/toward-simpler-more-beautiful-google.html

YouTube:

YouTube 18/11/2013 www.rba.co.uk 8 Plus a long list of videos mentioned by people in my Google+ circles Targeted advertising?! Based on web search activity Based on location Effect of YouTube activity on web search?

YouTube activity now affects web search:

YouTube activity now affects web search 18/11/2013 www.rba.co.uk 9 Videos occupy top 12 slots Results from Chrome Incognito Oi , Google! NO!! http://www.rba.co.uk/wordpress/2012/10/18/oi-google-no/

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18/11/2013 www.rba.co.uk 10 Word cloud of top 20 results for a Google search on Prague (web history and social networks switched off, cookies cleared) Word cloud of top 20 results for a Google search on Prague (signed in to Google+ account, social networks and web history enabled)

Google.com Gmail/Drive field trial:

Google.com Gmail/Drive field trial

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Can you share the information you find? 18/11/2013 www.rba.co.uk 12 P R I V A T E C O N F I D E N T I A L R E S T R I C T E D A C C E S S

Want to switch personalisation off?:

Want to switch personalisation off? Log out of your Google account when searching Actively manage search cookies, automatically delete cookies How to delete cookies http://aboutcookies.org/Default.aspx?page=2 Use Chrome Incognito (Chrome owned by Google!) Firefox – Tools, Private Browsing Internet Explorer – Tools, InPrivate Browsing 18/11/2013 www.rba.co.uk 13

Google Knowledge Graph and carousel:

Google Knowledge Graph and carousel 18/11/2013 www.rba.co.uk 14

Google carousel:

Google carousel 18/11/2013 www.rba.co.uk 15

Do you know how to....:

Do you know how to.... use Google Verbatim? use Google intext : ? use Google daterange : ? use the options in the Google results page sidebar? remove or block specific sites from a search? get rid of personalisation? make Google include the supplemental index in your search? concentrate on finding research papers? use other search tools? ( DuckDuckGo , Bing, Million Short, Yandex.com, Blekko )? identify who is really behind a web site? 18/11/2013 www.rba.co.uk 16

http://www.google.co.uk/finance :

http://www.google.co.uk/finance 18/11/2013 www.rba.co.uk 17

http://www.google.com/publicdata/ :

http://www.google.com/publicdata/ 18/11/2013 www.rba.co.uk 18

http://www.zanran.com/ :

http://www.zanran.com/ 18/11/2013 www.rba.co.uk 19

http://www.googleartproject.com/ :

http://www.googleartproject.com/ 18/11/2013 www.rba.co.uk 20

Google Scholar:

Google Scholar http://scholar.google.com/ A useful place to start your research or if you are looking for a specific paper No source list, not comprehensive and does not cover many key scientific publications Both peer-reviewed and un-reviewed articles, pre-prints, institutional repositories, references to books, citations Author search unreliable, search on year of publication unreliable Good for open access journals Many links are to priced articles 18/11/2013 www.rba.co.uk 21

Google Scholar:

Google Scholar Very good that Google Scholar covers Open Access journals, but Norwegian University of Science and Technology (NTNU) have had to weed out 188 titles that were of poor quality. Even Hartmann Flood førstebibliotekar, UBiT, NTNU, Trondheim “ Google Scholar på godt og vondt” Foredrag på fagreferentkonferansen 7/6 2012 http://folk.ntnu.no/flood/foredrag/gsfagref.ppt (in Norwegian so use Google translations) 18/11/2013 www.rba.co.uk 22

Google Scholar:

Google Scholar Metadata mega mess in Google Scholar http://www.jacso.info/OIR/2010-01-jacso-metadata-mega-mess-in-Google-Scholar.doc http://www2.hawaii.edu/~jacso/savvy-mcb.htm Can librarians trust resources found on Google Scholar? Yes… and no http://blogs.lse.ac.uk/impactofsocialsciences/2012/09/17/can-science-students-and-researchers-trust-resources-found-on-google-scholar-yes-and-no/ 18/11/2013 www.rba.co.uk 23

Google Scholar:

Google Scholar Bad Google Scholar Results | Academic Librarian https://blogs.princeton.edu/librarian/2012/10/bad-google-scholar-results/ Beyond coverage #ili2012 http://www.slideshare.net/bmkramer/beyond-coverage-ili2012 Bianca Kramer, Eric Sieverts Presentation given at Internet Librarian International, October 2012. Compares Google Scholar with Scopus and Web of Science 18/11/2013 www.rba.co.uk 24

http://academic.research.microsoft.com/:

http://academic.research.microsoft.com/ 18/11/2013 www.rba.co.uk 25 Christopher Rhodes zeolites

http://academic.research.microsoft.com/:

http://academic.research.microsoft.com/ 18/11/2013 www.rba.co.uk 26 Co-authors Citations

Social and personalisation can be good:

Social and personalisation can be good Keep up with conferences What are people saying Different perspective on a subject Need to search within the network itself, which means you must have an account Use specialist search tools – follow Phil Bradley on Slideshare http://www.slideshare.net/philbradley 18/11/2013 www.rba.co.uk 27

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Bing :

Bing 18/11/2013 www.rba.co.uk 31

http://duckduckgo.com/ :

http://duckduckgo.com/ 18/11/2013 www.rba.co.uk 32

http://millionshort.com/ :

http://millionshort.com/ 18/11/2013 www.rba.co.uk 33

http://bananaslug.com/ :

http://bananaslug.com/ 18/11/2013 www.rba.co.uk 34

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Understand how the search engines work, and in particular Google Learn how to search more effectively and how to use the Google alternatives Keep up to date! 18/11/2013 www.rba.co.uk 35

Keeping up to date:

Keeping up to date Inside Search http://insidesearch.blogspot.com/ Official Google Blog http://googleblog.blogspot.com/ SearchReSearch http://searchresearch1.blogspot.co.uk/ Search Engine Land http://searchengineland.com/ Search Engine Watch http://searchenginewatch.com/ Karen Blakeman’s Blog http://www.rba.co.uk/wordpress/ Phil Bradley's weblog http://philbradley.typepad.com/ 18/11/2013 www.rba.co.uk 36

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