Search turns social: resistance is futile

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Presentation given at Internet Librarian International 2012 at Olympia, London, October 30th-31st 2012.

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This presentation is licensed under a Creative Commons Attribution 3.0 License Search turns social: resistance is futile Internet Librarian International 2012, 31 st October 2012 #ili2012 Karen Blakeman, RBA Information Services “ Your culture will adapt to service us. Resistance is futile. " karen.blakeman@rba.co.uk Twitter: @ karenblakeman http://www.linkedin.com/in/ karenblakeman Slides available on authorSTREAM and Slideshare

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18/11/2013 www.rba.co.uk 2

Google:

Google 18/11/2013 www.rba.co.uk 3 “ ...combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience. " "we're more excited than ever to build a seamless social experience, all across Google " Toward a simpler, more beautiful Google http://googleblog.blogspot.co.uk/2012/04/toward-simpler-more-beautiful-google.html

YouTube:

YouTube 18/11/2013 www.rba.co.uk 4 Plus a long list of videos mentioned by people in my Google+ circles Targeted advertising?! Based on web search activity Based on location Effect of YouTube activity on web search?

YouTube activity now affects web search:

YouTube activity now affects web search 18/11/2013 www.rba.co.uk 5 Videos occupy top 12 slots Results from Chrome Incognito Oi , Google! NO!! http://www.rba.co.uk/wordpress/2012/10/18/oi-google-no/

Google.com Gmail/Drive field trial:

Google.com Gmail/Drive field trial

Google = Google+ ?:

Google = Google+ ? 18/11/2013 www.rba.co.uk 7 All roads lead to Google+ ?

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Can you share the information you find? 18/11/2013 www.rba.co.uk 8 P R I V A T E C O N F I D E N T I A L R E S T R I C T E D A C C E S S

Bing Relaunches, Features New Social Sidebar http://searchengineland.com/the-new-bing-microsoft-tries-again-with-search-meets-social-120728 :

Bing Relaunches , Features New Social Sidebar http://searchengineland.com/the-new-bing-microsoft-tries-again-with-search-meets-social-120728 18/11/2013 www.rba.co.uk 9

Bing :

Bing 18/11/2013 www.rba.co.uk 10

Investors Are Salivating Over Zuckerberg’s Plans For Search. Here’s Why | TechCrunch http://techcrunch.com/2012/09/16/faceboogle/ :

Investors Are Salivating Over Zuckerberg’s Plans For Search. Here’s Why | TechCrunch http://techcrunch.com/2012/09/16/faceboogle/ 18/11/2013 www.rba.co.uk 11

General browsing:

General browsing 18/11/2013 www.rba.co.uk 12 Advertising based on Facebook friend's interests & work Details of Facebook friend's activity via Economist plugin Article "recommended" by a friend on Facebook.

Social and personalisation can be good:

Social and personalisation can be good Keep up with conferences What are people saying Focus on your interests Different perspective on a subject Pulls up information that may be buried way down your results list Need to search within the network itself, which means you must have an account Use specialist search tools – follow Phil Bradley on Slideshare http://www.slideshare.net/philbradley 18/11/2013 www.rba.co.uk 13

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Need to break out of the social/filter bubble? Sign out of accounts, manage or switch off your search history, clear cookies Use Chrome Incognito (but still knows your location) Try a search engine that does not track, for example DuckDuckGo.com Learn how to use the Google search options and features Personalisation and the use of social connections in search is not a bad thing – learn how and when to use it to advantage 18/11/2013 www.rba.co.uk 17

Resistance is futile, it’s here already. Embrace it - search is about people and sharing:

Resistance is futile, it’s here already. Embrace it - search is about people and sharing 18/11/2013 www.rba.co.uk 18 TVSMC Reading (Alto Lounge) http://www.flickr.com/photos/jamin2/4329193427/ Taken by Benjamin Ellis http://benjaminellis.org/

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