But it's all free on Google

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Presentation given to the East of England Information Services Group of CILIP at their event "Information integrity on a decreasing budget", 27th September 2012, Bury St Edmunds Library.

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But it’s all free on Google Maintaining the quality of information:

But it’s all free on Google Maintaining the quality of information East of England Information Services Group Bury St Edmunds Central Library, 27 th September 2012 Karen Blakeman karen.blakeman@rba.co.uk , http://www.rba.co.uk/ Twitter: @ karenblakeman 26/09/2012 www.rba.co.uk 1 This presentation is licensed under a Creative Commons Attribution 3.0 License Oi ! Google, NO!!

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26/09/2012 www.rba.co.uk 2

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26/09/2012 www.rba.co.uk 3 How Google makes improvements to its search algorithm - YouTube http://youtu.be/J5RZOU6vK4Q

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Why do we use Google? Often gives 'good enough' results with minimal effort from the searcher Great coverage Personalisation Problems? Google thinks it knows best when it comes to the search strategy Too much information Personalisatio n 26/09/2012 www.rba.co.uk 4

How far does personalisation go?:

How far does personalisation go? A n Awfully Big Blog Adventure: The answer to your question... depends on who you are (Anne Rooney) http://awfullybigblogadventure.blogspot.co.uk/2012/04/answer-to-your-question-depends-on-who.html 26/09/2012 www.rba.co.uk 5 Borromeo vs Borromeo

Want to switch personalisation off?:

Want to switch personalisation off? Log out of your Google account when searching Actively manage search cookies, automatically delete cookies How to delete cookies http://aboutcookies.org/Default.aspx?page=2 Use Chrome Incognito (Chrome owned by Google!) In Google use Verbatim in the left hand menu on results page 26/09/2012 www.rba.co.uk 6

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Google does not always know best:

Google does not always know best 26/09/2012 www.rba.co.uk 8

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Google no longer looks for all of your words in a page No more "+" sign in Google web search to force an exact match search Google changes its search algorithms up to 500 – 600 times a year 20,000 experiments by Google We are Google’s lab rats 26/09/2012 www.rba.co.uk 9

Do you know how to....:

Do you know how to.... use Google Verbatim? use Google intext : ? use Google daterange : ? use the options in the Google results page sidebar? remove or block specific sites from a search? get rid of personalisation? make Google include the supplemental index in your search? find research papers? use other search tools? ( DuckDuckGo , Bing, Million Short, Yandex.com, Blekko )? identify who is really behind a web site? 26/09/2012 www.rba.co.uk 10

Use www.domaintools.com to check ownership of a web site:

Use www.domaintools.com to check ownership of a web site 26/09/2012 www.rba.co.uk 11

Bad news.....:

Bad news..... 26/09/2012 www.rba.co.uk 12

http://www.powersearchingwithgoogle.com/:

http://www.powersearchingwithgoogle.com/ 26/09/2012 www.rba.co.uk 13

Keeping up to date is vital:

Keeping up to date is vital Networking events Webinars External workshops Internally organised workshops Monitor relevant blogs and websites Free fact sheets 26/09/2012 www.rba.co.uk 14

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Know your sources! .....and share 26/09/2012 www.rba.co.uk 15

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http://www.google.com/publicdata :

http://www.google.com/publicdata 26/09/2012 www.rba.co.uk 18

Google Scholar:

Google Scholar http://scholar.google.com/ A useful place to start your research or if you are looking for a specific paper No source list, not comprehensive and does not cover many key scientific publications Both peer-reviewed and un-reviewed articles, pre-prints, institutional repositories, references to books, citations Author search unreliable, search on year of publication unreliable Good for open access journals 26/09/2012 www.rba.co.uk 19

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Very good that Google Scholar covers Open Access journals, but Norwegian University of Science and Technology (NTNU) have had to weed out 188 titles that were of poor quality. Even Hartmann Flood førstebibliotekar, UBiT, NTNU, Trondheim “ Google Scholar på godt og vondt” Foredrag på fagreferentkonferansen 7/6 2012 http://folk.ntnu.no/flood/foredrag/gsfagref.ppt (in Norwegian so use Google translations) 26/09/2012 www.rba.co.uk 20

Google Scholar:

Google Scholar Metadata mega mess in Google Scholar http://www.jacso.info/OIR/2010-01-jacso-metadata-mega-mess-in-Google-Scholar.doc http://www2.hawaii.edu/~jacso/savvy-mcb.htm Can librarians trust resources found on Google Scholar? Yes… and no http://blogs.lse.ac.uk/impactofsocialsciences/2012/09/17/can-science-students-and-researchers-trust-resources-found-on-google-scholar-yes-and-no/ 26/09/2012 www.rba.co.uk 21

http://academic.research.microsoft.com/:

http://academic.research.microsoft.com/ 26/09/2012 www.rba.co.uk 22 Christopher Rhodes zeolites

http://academic.research.microsoft.com/:

http://academic.research.microsoft.com/ 26/09/2012 www.rba.co.uk 23 Co-authors Citations

http://www.police.uk/ :

http://www.police.uk/ 26/09/2012 www.rba.co.uk 24

http://roadworks.org/:

http://roadworks.org/ 26/09/2012 www.rba.co.uk 25

http://roadworks.org/:

http://roadworks.org/ 26/09/2012 www.rba.co.uk 26

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Learn how to search more effectively and how to use the Google alternatives Understand how the search engines work, and in particular Google Identify relevant quality resources Develop strategies for sharing with colleagues and users Keep up to date! 26/09/2012 www.rba.co.uk 29

Keeping up to date:

Keeping up to date Inside Search http://insidesearch.blogspot.com/ Official Google Blog http://googleblog.blogspot.com/ SearchReSearch : http://searchresearch1.blogspot.co.uk/ Search Engine Land http://searchengineland.com/ Search Engine Watch http://searchenginewatch.com/ Karen Blakeman’s Blog http://www.rba.co.uk/wordpress/ Phil Bradley's weblog http://philbradley.typepad.com/ 26/09/2012 www.rba.co.uk 30

Additional material and factsheets:

Additional material and factsheets Search Strategies http://www.rba.co.uk/search/ Top Search Tips. List of search tips contributed by participants of Karen Blakeman's advanced search workshops. Selected Google Commands Google Search Tips. List of tips for taming Google that have been recommended by people who have attended Karen Blakeman's Google workshops. Search Tools Summary and Comparison. Table summarising and comparing a selection of the advanced search commands that are available in Google, Bing and DuckDuckGo. 26/09/2012 www.rba.co.uk 31

Slides available at:

Slides available at http://www.rba.co.uk/as/ (for a few weeks) Authorstream http://www.authorstream.com/karenblakeman/ Slideshare http://www.slideshare.net/KarenBlakeman/ 26/09/2012 www.rba.co.uk 32

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