Slide 1:14 February 2009 Karen Blakeman www.rba.co.uk 1 Make Web 2.0 and Social Networking Work for You tag: hiow or #hiow Karen Blakeman, RBA Information Services http://www.rba.co.uk/ karen.blakeman@rba.co.uk Facebook: Karen Blakeman Twitter: karenblakeman http://www.slideshare.net/KarenBlakeman This presentationis licensed under a Creative Commons Attribution 3.0 License Photo:Twestival Crowd, Reading, Benjamin Ellis, http://www.flickr.com/photos/jamin2/3277208564/


What is Web 2.0 ? :What is Web 2.0 ? A way of working collaborative, social, sharing reusing and mixing data, mashups All sorts of technologies but…. don’t become obsessed with the technologies themselves think about what you want to do and look at how you can achieve it experiment! Examples: RSS, blogs,Twitter, wikis, Flickr, Facebook,YouTube, Slideshare, Mashups 14 February 2009 Karen Blakeman www.rba.co.uk 2


What is RSS? :What is RSS? Stands for Really Simple Syndication, or Rich Site Summary or RDF site summary Also ATOM (Google) Written in XML extensible markup language A means of delivering headlines and alerts A means of adding/transferring/re-publishing content to web pages, blogs, Twitter, Facebook, mashups etc. look for the orange logos 14 February 2009 Karen Blakeman www.rba.co.uk 3 The de facto standard


RSS as a source of information :RSS as a source of information What do you need? Need a feed reader to get the most out of the technology Web based readers Google Reader http://www.google.com/reader Programs on your desktop machine, laptop, Blackberry, mobile Firefox, Thunderbird and Opera users already able to read and use RSS directly or via add-ons View feeds through a start page e.g. Netvibes, iGoogle RSS reader incorporated into Outlook 2007 14 February 2009 Karen Blakeman www.rba.co.uk 4


Feeds in Outlook 2007 :Feeds in Outlook 2007 14 February 2009 Karen Blakeman www.rba.co.uk 5


RSS as a publishing/re-publishing medium :RSS as a publishing/re-publishing medium RSS feed creation in CMS RSS feed writers e.g. FeedForAll.com, RSSPublisher.com Add RSS feeds to your blog, iGoogle, Netvibes, Facebook etc using widgets, gadgets, applications, ‘stuff’ Convert RSS feeds to HTML for your web site Feedburner http://feedburner.google.com/ Combine feeds using Yahoo Pipes http://pipes.yahoo.com/pipes/ Friendfeed http://www.friendfeed.com/ Friendfeed -> Facebook 14 February 2009 Karen Blakeman www.rba.co.uk 6


http://www.ukeig.org.uk/ :http://www.ukeig.org.uk/ 14 February 2009 Karen Blakeman www.rba.co.uk 7 RSS feed from the Blog RSS feed of eLucidate table of contents Combine (mash) feeds using Yahoo Pipes


Friendfeed – http://www.friendfeed.com/ :Friendfeed – http://www.friendfeed.com/ 14 February 2009 Karen Blakeman www.rba.co.uk 8


Blogs :Blogs Short for web log May not be called a blog (don’t call it a blog?!) Instead of or in addition to a printed, emailed or static web based newsletter; what’s new; alerts Marketing tool inside and outside of the organisation CPD – recording professional development and reflective practice Recording project development, discussions Comments or “suggestions” box Monitor blogs for information and competitor intelligence Alternative publishing medium, small web sites 14 February 2009 Karen Blakeman www.rba.co.uk 9


Blogs as sources of information :Blogs as sources of information Blogs by industry gurus and experts are a good way of keeping up to date with what is happening in a sector Look for the Blogroll of List of Links on a relevant blog Google Blogsearch http://www.google.com/blogsearch use advanced search to search within an individual blog Ask http://www.ask.com/ – Blogs and feeds Live Feeds search - http://search.live.com/feeds Blog search engines and directories http://www.technorati.com/ http://www.blogpulse.com/ 14 February 2009 Karen Blakeman www.rba.co.uk 10


Blogpulse search and trends :Blogpulse search and trends 14 February 2009 Karen Blakeman www.rba.co.uk 11 Click on the graph to see ‘trends’


Blogpulse Trends :14 February 2009 Karen Blakeman www.rba.co.uk 12 Blogpulse Trends Shows how often your search terms occur in postings – can compare up to three searches


Blogging librarians :Blogging librarians UK Library Blogs http://uklibraryblogs.pbwiki.com/ Blogorama in Internet Resources Newsletter: http://www.hw.ac.uk/libwww/irn/ LIS-Bloggers email discussion list http://www.jiscmail.ac.uk/lists/LIS-BLOGGERS.html British Librarian Bloggers | Google Groups http://groups.google.com/group/britlibblogs 14 February 2009 Karen Blakeman www.rba.co.uk 13


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Setting up your own blog :Setting up your own blog Host on the blogging service’s own server or install on your site Google’s Blogger - free http://www.blogger.com/ host on Blogger or publish to your own site, but need to use blogger.com for both Wordpress - free Host on http://www.wordpress.com/ Software for loading onto your own site at http://www.wordpress.org/ Typepad – priced Host on http://www.typepad.com/ WeblogMatrix - Compare them all http://www.weblogmatrix.org 14 February 2009 Karen Blakeman www.rba.co.uk 15


Twitter :Twitter http://www.twitter.com/ ‘Microblogging’ SMS/instant messaging with bells and whistles ‘tweets’ 140 characters only what are you doing, what has your attention? send first 140 characters of your blog postings to Twitter using Twitterfeed.com ‘follow’ friends Use Twitter to update your Facebook profile Incorporate your Twitterstream into your web site, blog using RSS 14 February 2009 Karen Blakeman www.rba.co.uk 16


Twitter :Twitter Keep up with friends public messages, public @messages, private Direct Messages (DM) What’s new in your subject area What’s happening at conferences Ask for help Monitor who’s saying what you or your product 50 Ideas on Using Twitter for Business http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/ How Companies Use Twitter to Bolster Their Brands - BusinessWeek http://www.businessweek.com/technology/content/sep2008/tc2008095_320491.htm 14 February 2009 Karen Blakeman www.rba.co.uk 17


Twitter - how to do it :Twitter - how to do it Sign up for an account Find people/organisations to follow (“friends”) – hopefully they will follow you See who your “friends” are following Search for people using the People Search Send out your first tweet! Monitor and tweet directly in Twitter.com, or by using Tweetdeck, Twhirl, Twitkit, TwitterFon, Twitterberry etc Search the Twitterverse http://search.twitter.com/ Phil Bradley's weblog: Twitter; your first 24 hours http://philbradley.typepad.com/phil_bradleys_weblog/2009/01/twitter-your-first-24-hours.html 14 February 2009 Karen Blakeman www.rba.co.uk 18


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Who is on Twitter? :Who is on Twitter? 14 February 2009 Karen Blakeman www.rba.co.uk 20


Some Twitter resources & directories :Some Twitter resources & directories UKeiG Web 2.0 Blog – Twitter http://ukeig.wordpress.com/tag/twitter/ The UKGovWeb Twitterverse | DavePress http://davepress.net/2008/10/28/the-ukgovweb-twitterverse/ List and status of UK Local Council Twitters on 10th February 2009 | LizAzyan Research http://www.lgeoresearch.com/twitterlocalgov/ Directory of Learning Professionals on Twitter http://www.c4lpt.co.uk/socialmedia/edutwitter-P.html twitter4teachers / FrontPage http://twitter4teachers.pbwiki.com/FrontPage 14 February 2009 Karen Blakeman www.rba.co.uk 21


Loudtwitter :Loudtwitter http://www.loudtwitter.com/ send tweets to your blog using LoudTwitter generates a chronological list of your tweets by day easier to read as a record of the event only records your tweets, not your followers http://karenblakeman.livejournal.com/ 14 February 2009 Karen Blakeman www.rba.co.uk 22


Wikis :Wikis wiki-wiki – Hawaiian meaning quick First wiki was the WikiWikiWeb, Ward Cunningham 1995 A collaborative web application that allows users to easily add and edit content Can be used for developing documentation project management History keeps a record of the changes and different versions of the documents developing a conference programme Many have blog like discussion areas and RSS feeds Most famous example is Wikipedia 14 February 2009 Karen Blakeman www.rba.co.uk 23


Wikis for collaborating on documents :Wikis for collaborating on documents Single centrally located copy instead of multiple copies circulating via email all with different edits Version control Collaborators do not have to be running the same software or same version Can see the “time line” or history of edits who has edited what and when useful in compliance situations Some wikis allow for comments and discussion on edits But have to be online to work on the document 14 February 2009 Karen Blakeman www.rba.co.uk 24


What are wikis used for in real life? :What are wikis used for in real life? UKeiG Web 2.0 blog – Wiki category http://ukeig.wordpress.com/category/wikis/ Wikis that work in the real world http://tinyurl.com/a32rnf Wikis for training materials and conference organising Sarah Washford http://swashford.wordpress.com/2008/01/11/wiki-wonders/ Wikis for compiling subject guides We have Wiki http://meredith.wolfwater.com/wordpress/index.php/2008/01/09/we-have-wiki/ A free surgical encyclopaedia for surgeons and their patients http://wikisurgery.com/ Using a Wiki for an Intranet Janssen-Cilag, switched from a static HTML site to using a wiki. http://www.fastforwardblog.com/2007/09/18/enterprise-wiki-increases-collaboration-and-connections-at-janssen-cilag/ 14 February 2009 Karen Blakeman www.rba.co.uk 25


http://interlend.pbwiki.com/ :http://interlend.pbwiki.com/ 14 February 2009 Karen Blakeman www.rba.co.uk 26


Helpdesk tool :Helpdesk tool “We are experimenting with a small scale wiki tool to help us with internal communication within a large Learner Support team. In an effort to cut down on e-mails and go some way towards 'centralising' and organising (mostly short term) information needed to serve students across a range of service points. The wiki is updated daily/hourly/as required with any information thought important to the team. We would be very interested to see if anyone is doing something similar and to hear what kind of results you are having”Paula Fitzpatrick Learner Support Team University of Northumbria 14 February 2009 Karen Blakeman www.rba.co.uk 27


Experimenting with wikis :Experimenting with wikis May already have wiki options on your system Blackboard, Moodle, SharePoint feedback on SharePoint wiki – “robust but basic” Not always straightforward to install on your own system possibly use third party “wiki farms” to start with http://en.wikipedia.org/wiki/List_of_wiki_farms some wiki farms make your wikis completely open, that is viewable and editable by anyone Compare wikis at http://www.wikimatrix.org/ Don’t call it a wiki! 14 February 2009 Karen Blakeman www.rba.co.uk 28


Experimenting with wikis :Experimenting with wikis Some wiki farms to try: Peanut Butter Wiki http://pbwiki.com/ Wikispaces http://www.wikispaces.com/ Seedwiki http://www.seedwiki.com/ Wet Paint http://www.wetpaint.com/ Also try Google Docs http://docs.google.com/ Google Sites http://sites.google.com/ Zoho http://www.zoho.com/ 14 February 2009 Karen Blakeman www.rba.co.uk 29


Google Docs & Spreadsheets :Google Docs & Spreadsheets http://docs.google.com/ need a Google account Google will try and force you to use an existing account text documents (Word, Open Office, Star Office) spreadsheets presentations Can upload existing documents and will keep most of the formatting (wikis usually removes formatting) Invite others to share your documents by e-mail address Edit documents online with whomever you choose Has a similar version/history record as wikis 14 February 2009 Karen Blakeman www.rba.co.uk 30


http://www.zoho.com/ :http://www.zoho.com/ 14 February 2009 Karen Blakeman www.rba.co.uk 31 GE Drops Google, Selects Zoho http://www.webguild.org/2008/09/ge-drops-google-selects-zoho.php


Google Sites http://sites.google.com/ :Google Sites http://sites.google.com/ Marketed as a way of producing your own site hosted on Google Can be set up and used as a wiki 100 MB storage 14 February 2009 Karen Blakeman www.rba.co.uk 32


Facebook :Facebook http://www.facebook.com/ Originally set up to enable students of Harvard University to keep in touch Now available to anyone Set up your personal profile Join and create groups, pages can be open, closed or secret discussion boards, ‘Wall’, photos, videos, events Most corporate groups are now private but the ‘interest’ and ‘professional’ groups can lead you to other potential contacts 14 February 2009 Karen Blakeman www.rba.co.uk 33


Facebook :Facebook 14 February 2009 Karen Blakeman www.rba.co.uk 34


Facebook.com – Bracknell Forest Council :Facebook.com – Bracknell Forest Council http://www.facebook.com/pages/Bracknell-Forest-Council/29278413041?ref=ts 14 February 2009 Karen Blakeman www.rba.co.uk 35


LinkedIn :LinkedIn http://www.linkedin.com/ Aimed at professionals for building networks As well as personal profiles, corporate profiles are now possible Can create Groups e.g. CILIP, UKeiG, AIIP, conference groups 14 February 2009 Karen Blakeman www.rba.co.uk 36


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Flickr :Flickr http://www.flickr.com/ Owned by Yahoo! Share photos with selected individuals or make public Put photos of your library’s or organisation’s events on Flickr promote your department, information centre, organisation direct journalists to your ‘album’ when they ask for photos to accompany articles about you make sure you tag and describe them organise into sets decide on copyright and Creative Commons licenses http://www.flickr.com/photos/ukeig/ 14 February 2009 Karen Blakeman www.rba.co.uk 38


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Doing stuff with Flickr :Doing stuff with Flickr 14 February 2009 Karen Blakeman www.rba.co.uk 40


Slideshare, authorSTREAM :Slideshare, authorSTREAM Share presentations Keep private, share with selected people, or make public Slideshare does not keep animations and embedded links, authorSTREAM does Slideshare http://www.slideshare.net/ authorSTREAM (can also convert to iPod and video for YouTube) http://www.authorstream.com/ Embed Slideshare and authorSTREAM in your blog, web site, Facebook profile, start page …….. Search slideshare for information on a topic, company, person etc. 14 February 2009 Karen Blakeman www.rba.co.uk 41


Add presentations to your web site, blog, Facebook, LinkedIn :Add presentations to your web site, blog, Facebook, LinkedIn 14 February 2009 Karen Blakeman www.rba.co.uk 42


Slideshare :Slideshare 14 February 2009 Karen Blakeman www.rba.co.uk 43 Identify a relevant presentation and Slideshare will try and find similar types of presentation


YouTube :YouTube http://www.youtube.com/ Videos of varying content and quality news broadcasts ‘how to’ videos, ‘fan’ videos, corporate broadcasts promo’s, advertising campaigns local councils List of UK Local Councils on Youtube | LizAzyan Research http://www.lgeoresearch.com/local-councils-on-youtube/ The Queen has a YouTube channel! http://www.youtube.com/user/TheRoyalChannel Embed YouTube videos in your blog, Facebook page, start page, web site etc. 14 February 2009 Karen Blakeman www.rba.co.uk 44


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Mashups :Mashups A digital mashup is a digital media file containing any or all of text, graphics, audio, video and animation drawn from pre-existing sources, to create a new derivative work http://en.wikipedia.org/wiki/Mashup_(digital) Achieved using RSS, APIs (Application Programming Interface), widgets, gadgets, ‘stuff’ Purists say if you use “glue stick’” it is not a mashup, e.g. simply adding a Flickr ‘widget’ to your blog If you use “glue logic” it is a mashup e.g. Yahoo Pipes to combine feeds and sources, filter, process/transform see Mashed Libraries - What is a Mashup + DEMO http://www.slideshare.net/psychemedia/mashed-libraries-what-is-a-mashup-demo-presentation 14 February 2009 Karen Blakeman www.rba.co.uk 46


iGoogle, Pageflakes, Netvibes :iGoogle, Pageflakes, Netvibes http://www.pageflakes.com/ http://www.netvibes.com/ Known as ‘start pages’ Collate data, photos, videos, weather news, calendars, notepads for queries, RSS feeds etc. by adding ‘flakes’ to your page Can have multiple tabs to generate separate collections Can keep them private, share with a group of people, or make them public (pagecast) PageFlakes – recent adverse publicity, repeated downtime and unreliability People starting to switch to Netvibes 14 February 2009 Karen Blakeman www.rba.co.uk 47


iGoogle :iGoogle 14 February 2009 Karen Blakeman www.rba.co.uk 48


http://www.netvibes.com/ukeig1 :http://www.netvibes.com/ukeig1 14 February 2009 Karen Blakeman www.rba.co.uk 49


Twitterfountain :Twitterfountain Combines Flickr photos and tweets both must be tagged with the event tag e.g. ukeig2009 Photos and tweets are rotated http://www.twitterfountain.nl/ Simply fill in the boxes and add the code to your blog or web page See http://www.ukeig.org.uk/conf2009/index.html 14 February 2009 Karen Blakeman www.rba.co.uk 50


#uksnow Tweets - http://www.benmarsh.co.uk/snow/ :#uksnow Tweets - http://www.benmarsh.co.uk/snow/ 9.55 am 2nd February 2009 Google Earth & Twitter hashtag #uksnow Twitterers asked to include first half of post code and give the snowfall marks out of ten e.g. #uksnow RG4 3/10 14 February 2009 Karen Blakeman www.rba.co.uk 51


Google Maps :Google Maps UK - http://maps.google.co.uk/ Combines street maps Google Earth satellite images Yell.com data for business locations Google Web photos, videos traffic London Underground Easy to create own maps and add markers and information But errors do occur and quality of the mashup depends on the quality of the underlying data 14 February 2009 Karen Blakeman www.rba.co.uk 52


Berkshire Flood Map http://tinyurl.com/csyrhf :Berkshire Flood Map http://tinyurl.com/csyrhf 14 February 2009 Karen Blakeman www.rba.co.uk 53


Geograph British Isles :Geograph British Isles Geograph British Isles - photograph every grid square http://www.rba.co.uk/wordpress/2009/01/07/geograph-british-isles-photograph-every-grid-square/ http://www.geograph.org.uk/ Ordnance Survey grids Identify location of your photo using OS reference, of Google Maps Photos must be creative commons Advanced search options grid reference, place name, keywords, centre of county, post code Post code search - some problems with newer post codes e.g. RG4 5BE “use a database from about 12 years ago, simply because that is the best possible datasource we can get for free (and legal!) “ 14 February 2009 Karen Blakeman www.rba.co.uk 54


Geograph British Isles :Geograph British Isles 14 February 2009 Karen Blakeman www.rba.co.uk 55


#UKeiG2009 – 2009 Manchester Conferencehttp://maps.google.co.uk/maps/ms?ie=UTF8&hl=en&msa=0&msid=110570051274085090370.00045ba9455f01c9658b8&ll=53.472186,-2.241297&spn=0.011316,0.038624&z=15 :#UKeiG2009 – 2009 Manchester Conferencehttp://maps.google.co.uk/maps/ms?ie=UTF8&hl=en&msa=0&msid=110570051274085090370.00045ba9455f01c9658b8&ll=53.472186,-2.241297&spn=0.011316,0.038624&z=15 14 February 2009 Karen Blakeman www.rba.co.uk 56


Mashups: further reading and presentations :Mashups: further reading and presentations UK Government Moves Forward with Data Sharing, APIs, and Mashup Contest http://blog.programmableweb.com/2008/07/04/uk-government-moves-forward-with-data-sharing-apis-and-mashup-contest/ Show Us A Better Way - A Look Back/Forward http://www.slideshare.net/grahaml/show-us-a-better-way-presentation Mashed Libraries - What is a Mashup + DEMO http://www.slideshare.net/psychemedia/mashed-libraries-what-is-a-mashup-demo-presentation Mashups Presentation http://www.slideshare.net/jokay/mashups-presentation Mashups & Data Visualizations http://www.slideshare.net/fichter/mashups-data-visualizations-the-new-breed-of-web-applications 14 February 2009 Karen Blakeman www.rba.co.uk 57


UKeiG Channels of Communication :UKeiG Channels of Communication Web site - http://www.ukeig.org.uk/ email discussion lists LIS-UKEIG http://www.jiscmail.ac.uk/lists/lis-UKEIG.html Intranets Forum http://www.jiscmail.ac.uk/lists/UKEIG-INTRANETS-FORUM.html Main blog - http://www.ukeig.org.uk/blog/ Web 2 blog – http://ukeig.wordpress.com/ RSS feeds for events, eLucidate, blogs, flickr, combined feed via Yahoo Pipes Facebook http://www.facebook.com/group.php?gid=2442435465 plus event pages LinkedIn Group Flickr - http://www.flickr.com/photos/ukeig Netvibes - http://www.netvibes.com/ukeig1 Twitter https://twitter.com/ukeig, https://twitter.com/ukeig2009 14 February 2009 Karen Blakeman www.rba.co.uk 58


Resources :Resources UKeiG Web 2.0 Blog http://ukeig.wordpress.com/ Phil Bradley’s I want to: Web 2.0 applications, utilities & resources http://www.philb.com/iwantto.htm UKeiG Factsheets Web 2.0 in action - a short reading list by Martin White http://www.ukeig.org.uk/members/access/factsheets/Web2ReadingList.html Top 10 Web 2.0 questions you always wanted to ask http://www.ukeig.org.uk/members/access/factsheets/Top10QuestionsWeb2.html User name: ukeig33 Password: snuffles 14 February 2009 Karen Blakeman www.rba.co.uk 59


Resources :Resources Wikis: Tools for Information Work and Collaboration. Jan Koblas, Chandos Publishing, ISBN 1-84334-178-6 How to Use Web 2.0 in Your Library, Phil Bradley. May 2007, Facet Publishing, 224pp paperback ISBN: 978-1-85604-607-7 Forrester Report on Enterprise Web 2 destinationCRM.com: Wikis Grow, Podcasts and Social Bookmarking Slow http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Wikis-Grow,-Podcasts-and-Social-Bookmarking-Slow-51507.aspx 14 February 2009 Karen Blakeman www.rba.co.uk 60