Trust Me - I'm Google

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Presentation given at the Exeter Library & Information Providers Group (ELIP) in Exeter, 14th September 2011

Comments

 

By: karenblakeman (8 month(s) ago)

Many thanks for the feedback. Much appreciated.

 

By: VidushiKanwar (8 month(s) ago)

Excellent presentation Karen. Thanks for sharing. Love all your work.

Presentation Transcript

Trust me - I’m: 

Trust me - I’m Presented by Karen Blakeman karen.blakeman@rba.co.uk http://www.rba.co.uk/ (or just Google me!) Exeter Library & Information Providers Group 14 th September 2011, Devon and Exeter Institution This presentation is licensed under a Creative Commons Attribution 3.0 License

Google helped get me here today: 

Google helped get me here today 22/09/2011 www.rba.co.uk 2 Heed Google’s advice: what might seem like a quiet country lane could turn out to be a pavement-less road used by car driving commuters for F1 practice!

Checks journey fuel costs for you: 

Checks journey fuel costs for you 22/09/2011 www.rba.co.uk 3 Disloyal thought #1: Use Petrolprices.com to check fuel prices

Plans your journey by public transport (sort of): 

Plans your journey by public transport (sort of) 22/09/2011 www.rba.co.uk 4 No trains? Disloyal thought #2: ignore Google Transit and go direct to http://traveline.info/

Google knows exactly where I am: 

Google knows exactly where I am 22/09/2011 www.rba.co.uk 5 Disloyal thought #3: ignore Google and manually change your location desired town or UK as a whole

Slide 6: 

22/09/2011 www.rba.co.uk 6 X Google Property is no more. Disloyal thought #4: suggest to Google that it tells people about new services and when they‘re going to discontinue them?

Google reminds me I have to book a hotel even after the event...: 

Google reminds me I have to book a hotel even after the event... 22/09/2011 www.rba.co.uk 7

... and even when I’m not on Google: 

... and even when I’m not on Google 22/09/2011 www.rba.co.uk 8

Slide 9: 

22/09/2011 www.rba.co.uk 9 Disloyal thought #5: opt out of ad preferences at http://www.google.com/ads/preferences/ (Opt out of other targeted advertising networks at http://www.networkadvertising.org/ )

But what about search? Lots of new goodies in the results page menu: 

But what about search? Lots of new goodies in the results page menu 22/09/2011 www.rba.co.uk 10

Want a different perspective? Try translated foreign pages: 

Want a different perspective? Try translated foreign pages 22/09/2011 www.rba.co.uk 11 Ooops! You are allowed to add and choose your own language

Preview: 

Preview 22/09/2011 www.rba.co.uk 12

Google Finance keeps on top of the stock markets: 

Google Finance keeps on top of the stock markets 22/09/2011 www.rba.co.uk 13 (Slightly) Disloyal thought #6: you might want to take a look at Yahoo Finance as well

Google Scholar?: 

Google Scholar? No source list, not comprehensive and omits many key scientific publications Both peer-reviewed and un-reviewed articles, pre-prints, institutional repositories, references to books, citations Does not use publishers’ meta data Author search unreliable, search on year of publication unreliable Sometimes does weird things with your search terms Peter Jasco - Google Scholar's Ghost Authors, Lost Authors, and Other Problems http://www.libraryjournal.com/article/CA6698580.html 22/09/2011 www.rba.co.uk 14 Disloyal thought #7: Try http://academic.research.microsoft.com/ , specialist search engines and databases

Up to the minute(?) statistics - Public Data Explorer: 

Up to the minute(?) statistics - Public Data Explorer 22/09/2011 www.rba.co.uk 15 Disloyal thought #8: check the source of the datasets to see if there is more up to date information (there probably is)

Google sorts out mobile templates for your blog: 

Google sorts out mobile templates for your blog 22/09/2011 www.rba.co.uk 16

Decluttering?: 

Decluttering? 22/09/2011 www.rba.co.uk 17 Where’s Advanced search gone? Disloyal thought #9: you don’t have to use the advanced search screen – learn to use the commands instead

Google is a tease: 

Google is a tease 22/09/2011 www.rba.co.uk 18 X X X All gone!

Google Realtime (Twitter): 

Google Realtime (Twitter) 22/09/2011 www.rba.co.uk 19 X Disloyal thought number #10: don’t get too attached to anything on Google. Stuff can disappear without warning

Google Labs is going: 

Google Labs is going 22/09/2011 www.rba.co.uk 20 Official Google Blog: More wood behind fewer arrows http://googleblog.blogspot.com/2011/07/more-wood-behind-fewer-arrows.html

Don’t worry – you don’t have to think for yourself anymore Enter Google Instant (and the rest): 

Don’t worry – you don’t have to think for yourself anymore Enter Google Instant (and the rest) 22/09/2011 www.rba.co.uk 21 Only displays10 results on your results page. Disloyal thought #11: switch off Google Instant under Search Preferences (under the cog wheel in upper right hand corner of the screen)

Google knows best : 

Google knows best 22/09/2011 www.rba.co.uk 22 Hewish mild No “did you mean” or “search instead for” First result correct. Google assumes typing error for the rest - Jewish mild More searches on beer over the next few days and Google decides I really do want Hewish mild Disloyal thought #12: Use + signs before words to force an exact match or quote marks around phrases e.g. “Hewish mild”

Google really does know best: 

Google really does know best 22/09/2011 www.rba.co.uk 23 = Google has given up trying to persuade US and UK users but... Google.cz Google.de

: 

Google is starting to do its own thing: assuming typos without giving you the option to refuse the correction looking for obscure variations and synonyms ignoring ‘+’ signs ignoring quotation marks around phrases not including all of your terms in the search And what I see on my screen for a search is not what you’ll see on yours for the same search 22/09/2011 www.rba.co.uk 24

Google can seriously damage your news (disloyal thought #13): 

Google can seriously damage your news (disloyal thought #13) Experiment by Mary Ellen Bates Is Google really filtering my news? - Librarian of Fortune http://www.librarianoffortune.com/librarian_of_fortune/2011/09/is-google-really-filtering-my-news.html Highlights More than a quarter of the stories showed up in only one searcher’s results Almost one in five searchers saw a story that no one else saw Only 12% of searchers saw the same three stories in the same order 22/09/2011 www.rba.co.uk 25

Google knows us so well: 

Google knows us so well 22/09/2011 www.rba.co.uk 26 Google personalises and tailors your results depending on your location, computer, browser, past searches, what you have looked at in the past, your +1s, your Google+ account, your other social networks, what you had for breakfast...and anything else it can find by rummaging around in your Google account.

(Seriously) disloyal thoughts ...: 

(Seriously) disloyal thoughts ... #14: check your Google account dashboard ( http://www.google.com/dashboard/ ) and remove unnecessary stuff #15: disable web history (‘signed out’ web history under the cog wheel in the upper right hand corner of the Google screen, web history in the dashboard of your Google account) ....but it might work for you #16: sign out of your Google account when searching #17: add &pws=0 to the end of your search URL (won’t remove localisation) #18: Use Chrome Incognito mode 22/09/2011 www.rba.co.uk 27

REBEL! : 

REBEL! 22/09/2011 www.rba.co.uk 28

Suffering withdrawal symptoms?: 

Suffering withdrawal symptoms? 22/09/2011 www.rba.co.uk 29 Decide which sites you want to search and design your own Google custom search engine

Still can’t live without Google?: 

Still can’t live without Google? Learn as much as possible about how Google operates Learn how to use the Google search features and commands to get Google to search the way you want it to (OK – it won’t always work!) Keep up to date with what Google is doing ... or not doing 22/09/2011 www.rba.co.uk 30

“Remember, we put the ogle in Google”: 

“Remember, we put the ogle in Google” 22/09/2011 www.rba.co.uk 31 Don’t be evil? http://www.youtube.com/watch?v=Ouof1OzhL8k