social media: life, the universe and hippopotamuses

Category: Others/ Misc

Presentation Description

Workshop on social media given at NWLP, 24th August, Deeside College, Wales.


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PowerPoint Presentation:

This presentation is licensed under a Creative Commons Attribution 3.0 License Social Media: Life, the Universe and Hippopotamuses Karen Blakeman RBA Information Services NWLP, 24 th August 2011

Contacts details & links:

Contacts details & links Presentation and links to other resources are at Feel free to reuse and share with colleagues with attribution. Bear in mind this stuff quickly becomes out of date so check the web page periodically for updates. I can be contacted via: 18/11/2013 2

Plan for the day:

Plan for the day Talk from me Practical sessions - exercise sheets are provided but you can pick which ones you want to do and skip those that you know about already or are irrelevant to you... or you can do whatever you want. Towards the end of the afternoon think about how you are going to use social media when you get back to work (or at home) – 3 action points? Most important of all - ask questions as we go along 18/11/2013 3


Covering.... Using social media for publicity, marketing, providing information Using social media for research, competitor intelligence, reputation monitoring Is it worth it? Is anybody out there? Backing up your ‘stuff’ 18/11/2013 4

Is it worth it?:

Is it worth it? Return on investment (ROI) impossible to measure accurately Most tools are free - your time is going to be the biggest expense Statistics measuring “hits”, views, downloads etc available for some social media but not comprehensive or always reliable Monitor the impact your social media strategy is having more visitors to your web site, blog, online store? greater awareness of you, your services, products, events? increased sales/income, more users? more productive discussions with users and customers? 18/11/2013 5

Whether you’re researching or marketing...:

Whether you’re researching or marketing... People spend time and search in different places other than Google They ask questions within their personal and professional networks You need to find where the ‘conversation’ is taking place - people will not always come to you 18/11/2013 6

Where are the conversations happening?:

Where are the conversations happening? What are organisations similar to your own doing and is it working? Google Blog search, Videos, Discussions – use the Google results side bar 18/11/2013 7

Where are the conversations happening?:

Where are the conversations happening? Social media search tools, for example Blogpulse Topsy Social mention Twitter Search Icerocket Search inside:, LinkedIn, Facebook, Youtube, Vimeo,,, iTunes any other networks you can think of where your existing and potential users, clients or customers might be talking about you 18/11/2013 8 18/11/2013 9 18/11/2013 10

Social media and personalised search results:

Social media and personalised search results What you see on Google will not be what someone else is seeing especially if signed in to a Google account Past search and browsing activity taken into account Social and professional networks included in results Tweets, Google+, Friendfeed, Buzz, blogs, +1, shares etc. from people in your networks given extra weighting 18/11/2013 11

Getting started with social media:

Getting started with social media It takes TIME and EFFORT! Think out your strategy – research, marketing, user/customer communications? is anything already being done within your organisation? where are your existing and potential users and customers? look at what content you already have presentations, photos, videos, podcasts once your content is out there you can start looking at more options for sharing and embedding in other applications Technology constraints – old browser, web sites blocked 18/11/2013 12

PowerPoint Presentation:

18/11/2013 13 Photo: Footpath Closed, Karen Blakeman /

Some general issues:

Some general issues Make sure you know what is and what is not permitted within your organisation Decide on copyright license: all rights reserved or one of the Creative Commons licenses ( /) Tagging and descriptions: make sure you tag your content and add descriptions so that people can find your content more easily Do you want to allow others to embed, re-publish or download your material? Get a champion within and outside of the organisation Policies/guidelines on employee use of social media keep them simple, please. No 20 page essays! 18/11/2013 14

Legal issues:

Legal issues Check copyright of all the material that you use Laws of defamation and libel apply so be ready to deal with and take down suspect content Have an easy mechanism by which people can contact you if there is a problem with your content or a comment Quick take-down procedure in case of problems with content Moderate comments on your blog – you are responsible for the content of your blog even if it is hosted on Google’s Blogger It is NOT true that if you do not moderate comments you are not legally liable 18/11/2013 15

Images and Copyright:

Images and Copyright giving credit… | pia jane bijkerk : useful poster 18/11/2013 16


Flickr Photos of events, launches, conferences, facilities etc, 18/11/2013 17


Flickr Put photos of your library’s or organisation’s events on Flickr decide on default copyright or Creative Commons licenses give your photos meaningful titles and fill in as many “boxes” as possible (tags, description, map location) so that they can be easily found organise them into sets Embed your photos in your web site, blog, Facebook page, Netvibes etc. Be careful about being too commercial or you’ll be blocked – talk to Flickr about guidelines and what is acceptable if your worried Flickr Pro account ($24.95/yr) gives you unlimited uploads and sets, and statistics Google alternative 18/11/2013 18

Flickr and image searching:

Flickr and image searching For images you can re-use search categories on , use the Advanced Search link and select a Creative Commons option Flickr: LlGC ~ NLW's Photostream Selection of other sources of public domain and Creative Commons images Geograph Britain and Ireland - photograph every grid square! morgueFile - free photos for creatives by creatives Wikimedia Commons (use with caution) NASA 18/11/2013 19

Flickr stats:

Flickr stats Number of views always available Detailed stats available only for last month (pro account) 18/11/2013 20

Flickr Stats:

Flickr Stats 18/11/2013 21 For all of your photos (last month only and pro account)

Flickr stats – last month:

Flickr stats – last month 18/11/2013 22

Flickr backup:

Flickr backup Mirror of folders and files on your computer but ... Flickr comments, contacts, favourites, groups etc will not be in your archive Flickr - uses Java and has to be downloaded onto your computer 18/11/2013 23

Picasaweb and Google+ – warning!:

Picasaweb and Google+ – warning! 18/11/2013 24

You never know what a photo can lead to:

You never know what a photo can lead to This photo was instrumental in landing me a lucrative, long term contract! 18/11/2013 25


Presentations Presentations lying around and which you and your organisation are willing to share? New developments, research, demonstrations of your skills, conference presentations Check copyright of images, videos, music you have used in your presentation Upload files to (maintains transitions on slides and feedback is that it is the easiest if you have a spoken narrative with the presentation) Slideshare is often blocked, authorSTREAM often OK 18/11/2013 26


Presentations Decide on your copyright license Fill in the tags, categories, description boxes Do you want to restrict viewing or allow anyone to look at it? Do you want to allow embeds? Are you prepared to allow others to download the original PowerPoint file? Think about managing them over time do you want to remove them after a specified time period? do you want to leave them as an historical record? 18/11/2013 27


Presentations Once uploaded to the presentation sharing site tell the world about it! Get the embed code so that you can display it within your web page/ blog or use the “widgets” in Facebook and LinkedIn to automatically display it Tweet it Blog it Put it on your Facebook wall Put it on your Netvibes pages Monitor number of views, embeds, downloads. Who has “ favourited ” it Get a Slideshare “presentation pack” to show off your current and previous work 18/11/2013 28

Slideshare :

Slideshare 18/11/2013 29

But is this Bangor’s?

But is this Bangor’s? 18/11/2013 30

PowerPoint Presentation:

18/11/2013 31 Slideshare Presentation pack Blog with embedded presentation Tweet

Presentations – who’s been looking?:

Presentations – who’s been looking? 18/11/2013 32 Twitter Slideboom Slideshare authorSTREAM

Searching for presentations:

Searching for presentations Overviews of topics and subjects, expert opinions, identifying experts, conference presentations, statistics, company information........ Google advanced search – file format ppt most commonly used has option to search for more content from the same person or presentations similar in content internal search erratic – can also Google keyword e.g. Hubble telescope Slidefinder by default looks for your terms on a single slide rather than dotted throughout the whole presentation 18/11/2013 33


Videos Educational, marketing, conference presentations, information on services, reporting on events - often blocked so also try... - but can only link to the presentation on their web site Check copyright of all material – especially music - that you use in a video Official YouTube Channel? Fill in all the “boxes” when you upload a video Announce it to the world Link to and/or embed video in your web page, blog, Facebook, Netvibes etc. 18/11/2013 34

Deeside College YouTube Channel

Deeside College YouTube Channel 18/11/2013 35 Definitely, totally, absolutely must monitor YouTube for what is being said about your organisation. 18/11/2013 36

Wibbly Wobbly Timey Wimey stuff:

Wibbly Wobbly Timey Wimey stuff Video on Embedded on 18/11/2013 37 ‘Embeds’ help spread the word!


Blogs Many blogs look like ordinary web sites Instead of or in addition to a printed, emailed or static web based newsletter; what’s new, marketing tool inside and outside of the organisation Search and monitor blogs for information and competitor intelligence Used by many organisations, publishers, scientists, researchers Very quick and easy to publish Search engines pick up and index blog postings within seconds of publication Automatic generation of mobile friendly version 18/11/2013 38 18/11/2013 39

Mobile friendly blogs:

Mobile friendly blogs Google Blogger e.g. standard web page vs mobile version 18/11/2013 40

Mobile friendly blogs:

Mobile friendly blogs Blogs hosted on 18/11/2013 41

Monitoring usage:

Monitoring usage Depends on how you have set up your blog and the service/software you are using Visitor stats offered by the blogging service Your own web site stats Google analytics ( ) Sitemeter ( ) 18/11/2013 42

Google Blogger stats:

Google Blogger stats 18/11/2013 43

Back up your blog:

Back up your blog Both Wordpress and Blogger have options for backing up your content – USE THEM! Wordpress – under Tools, Export Blogger – under Settings, Basic, Blog Tools 18/11/2013 44


Netvibes Sometimes referred to as “start pages” Collect your feeds, alerts, library guides, web site links, photos, presentations, ‘stuff’ in one place Often used by organisations and companies where Facebook, blogs and wikis are blocked Make sure you link to it on your web page or blog – not easily picked up by the search engines Use Google site search to find pages e.g. “Yale College” 18/11/2013 45 18/11/2013 46

Dublin City Public Libraries :

Dublin City Public Libraries 18/11/2013 47


Facebook Facebook creates an automatic page using Wikipedia content for organisations that do not have a page Think seriously about your potential audience (if any) on Facebook Think about what is likely to be of interest or affecting your Facebook audience Is there scope to develop campaigns or reach new audiences or do you just need to make sure you have a “place holder” page to stake your claim for the name Think carefully before automatically sending tweets, blog headlines, Slideshare, Flickr content etc. to your status may not be relevant better format and presentation if post directly within Facebook 18/11/2013 48

Updating your Facebook status:

Updating your Facebook status Via an external service e.g. Tweetdeck Directly in Facebook 18/11/2013 49 18/11/2013 50

Facebook instead of a web page?:

Facebook instead of a web page? Great for events, campaigns, projects, products No overheads of setting up and maintaining a web site May work if part of your audience is on Facebook (but what about the rest?) Still have to get people “liking” your page Updates and news can get lost in their feed Pages not picked up by Google very quickly and not highly ranked in searches Still need somewhere else if you want an e-store FaceGov - Carl's Notepad [why Facebook may not be a good idea] 18/11/2013 51

Hippy the Happy Hippopotamus on Facebook:

Hippy the Happy Hippopotamus on Facebook Children’s story written by my husband (Chris Rhodes) and illustrated by our friend Jeanette Cole Jeanette already has an online store where she can sell it (Folksy) so web site not urgent Decided to set up a Facebook page 18/11/2013 52

Hippy the Happy Hippopotamus:

Hippy the Happy Hippopotamus Progress so far setting up the basic page fairly straight forward information page links to the Folksy store 6 ‘Likes’ (unfortunately includes me, the author and illustrator!) must market it more within Facebook but sold 5 copies!! also set up a Twitter account (!/HippyBrushytail ) Five days later and Google still hasn’t picked it up a blog would have been picked up immediately (way to go for the future?) Statistics for pages available on Facebook - View Insights 18/11/2013 53 for more interesting Welcome page?: for more interesting Welcome page? Some free templates and guides you through the process of designing a snazzy Welcome page This is as far as I’ve got..... 18/11/2013 54

LinkedIn :

LinkedIn Professional network Information on individuals and organisations Profiles picked up in Google searches Search from within LinkedIn or use Google site: search "RTC North“ Some organisations encourage staff to set up profiles advertises skills, expertise, services guidelines on keywords and descriptions to use in personal profiles Groups may be useful but, again, think about the audience you are aiming for The Ultimate Guide To “LinkedIn Today” & How To Optimize Your Presence On It : 18/11/2013 55

LinkedIn – Gladstone’s Library:

LinkedIn – Gladstone’s Library 18/11/2013 56

Google site search of LinkedIn:

Google site search of LinkedIn 18/11/2013 57


Twitter 140 character tweets that are by default public People choose whether or not to follow you General chat, what’s happening at conferences, what people are saying about companies, products, services, and about you Retweets and mentions by followers and their followers expand your audience Tweet blog postings, events, news, photos, comments on what’s happening Be interactive: respond to questions, monitor @mentions, set up alerts for your organisation 18/11/2013 58

Twitter Lists:

Twitter Lists 18/11/2013 59

Organising your tweets:

Organising your tweets 18/11/2013 60

Backup your Tweets:

Backup your Tweets Twinbox plugin for Outlook The Archivist Desktop Web keyword search (could be a hashtag or a person) Twapper Keeper hashtag, keyword or @person search only two free archives per person and must be set up in advance Tweetake Download and backup all of your Twitter data as CSV file or select Followers, Friends, Favourites, Tweets etc. 18/11/2013 61

Backup your Tweets:

Backup your Tweets Backup my tweets backs up only your tweets Tweetdoc produces a PDF of your search (keyword, hashtag, person) specify a date range tweets listed in ascending or descending order maximum of 500 tweets per document 18/11/2013 62

The Archivist - desktop:

The Archivist - desktop 18/11/2013 63

Archivist - Web:

Archivist - Web 18/11/2013 64

Twapper Keeper:

Twapper Keeper 18/11/2013 65 “Read Twitter as a daily newspaper” “organizes links shared on Twitter into an easy to read newspaper-style format. Newspapers can be created for any Twitter user, Facebook keywords, list or #tag!” Don’t use the option to automatically tweet when your own “daily” is available link to it manually from your blog, web page, Facebook page or perhaps manually tweet that “our summary of the latest news on [insert your subject here] is available at....” 18/11/2013 66 18/11/2013 67 18/11/2013 68

Share bars and buttons :

Share bars and buttons 18/11/2013 69 Some blog templates include them automatically Several services can be used to add them to blogs and web sites e.g.

Automate your sharing?:

Automate your sharing? Using automation and combined feeds sounds tempting to send same content to different services is tempting but..... different audiences different restrictions e.g. Twitter 140 characters different presentation e.g. appearance of status update directly entered in Facebook vs Tweetdeck Don’t rely solely on automated feeds e.g. blog headlines to Twitter to publish your content doesn’t always work delays need control over when and where you publish Need to monitor networks for comments and questions You can get tied up in knots – where is everything going? 18/11/2013 70

Ever decreasing circles? Draw a map!:

Ever decreasing circles? Draw a map! 18/11/2013 71 Photo:

Google+ :

Google+ 18/11/2013 72 A Google ‘Project’ and, at present, individuals only. No ‘brands’, companies, or organisations. Very much experimental. Issues over privacy and public/private/limited postings

And finally......:

And finally...... 18/11/2013 73 @careersinfo aka Hazel Edmunds References to The Hitchhikers Guide to the Galaxy by Douglas Adams ( ) and The Hippopotamus Song - YouTube

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