Where's everyone gone? New places and ways to meet your users

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Slide 1: 

Photo http://www.flickr.com/photos/rbainfo/5539554470/ This presentation is licensed under a Creative Commons Attribution 3.0 License Where’s Everyone Gone? New places and ways to meet your users Karen Blakeman RBA Information Services, www.rba.co.uk SWAMP Staff Conference, Llandrindod Wells, 11th July 2011

Contact me : 

Contact me Karen Blakeman http://www.rba.co.uk/ karen.blakeman@rba.co.uk Blog: http://www.rba.co.uk/wordpress/ Twitter: http://www.twitter.com/karenblakeman Facebook: http://www.facebook.com/karenblakeman LinkedIn: http://www.linkedin.com/in/karenblakeman Google+ https://plus.google.com/118207595238284377237/ or http://bit.ly/qFXfiz http://www.authorstream.com/User-Presentations/karenblakeman/ http://www.slideshare.net/KarenBlakeman http://www.flickr.com/photos/rbainfo/ OR..... 19/11/2013 www.rba.co.uk 2

....Google me! : 

....Google me! 19/11/2013 www.rba.co.uk 3

You’ve got new snail mail : 

You’ve got new snail mail 19/11/2013 www.rba.co.uk 4 = £££££

Web site? : 

Web site? 19/11/2013 www.rba.co.uk 5

So where is everyone? : 

So where is everyone? What are organisations similar to your own doing? Talk to them about their experiences, what works and what doesn’t Google your own organisation, department and use the results page left hand side bar to check blogs, videos, discussion forums for mentions of you... .. or use something like http://www.searchlion.com/ or http://www.zuula.com/ to quickly switch between different search tools http://search.twitter.com/ or http://topsy.com/ for mentions on Twitter 19/11/2013 www.rba.co.uk 6

Slide 7: 

19/11/2013 www.rba.co.uk 7 Photo: Footpath Closed, Karen Blakeman http://www.flickr.com/photos/rbainfo/5911913498/

Email : 

Email 19/11/2013 www.rba.co.uk 8 Recipient opt-in Permissions Manage address changes, ‘bounces’ Spam filters

RSS feeds : 

RSS feeds 19/11/2013 www.rba.co.uk 9 Alerts to Twitter (Twitterfeed.com, Dlvr.it) Display content on Facebook page Display content on other sites via e.g. Feedburner Convert to email subscriptions (Feedburner) Subscribers view content in Google Reader, iGoogle, Outlook, Netvibes.

Feedburner http://feedburner.google.com/ : 

Feedburner http://feedburner.google.com/ 19/11/2013 www.rba.co.uk 10

Blogshttp://smulibraryblog.blogspot.com/ : 

Blogshttp://smulibraryblog.blogspot.com/ 19/11/2013 www.rba.co.uk 11 Mobile version automatically generated Share buttons Link to Twitter account Link to Facebook page New post alerts via email

Swansea University Library - Business and Economicshttp://www.netvibes.com/businesseconomics#Business_Journals : 

Swansea University Library - Business and Economicshttp://www.netvibes.com/businesseconomics#Business_Journals 19/11/2013 www.rba.co.uk 12

Dublin City Public Librarieshttp://www.netvibes.com/dublincitypubliclibraries#Home : 

Dublin City Public Librarieshttp://www.netvibes.com/dublincitypubliclibraries#Home 19/11/2013 www.rba.co.uk 13

Facebook pages : 

Facebook pages 19/11/2013 www.rba.co.uk 14

Facebook pages : 

Facebook pages 19/11/2013 www.rba.co.uk 15

LinkedIn : 

LinkedIn 19/11/2013 www.rba.co.uk 16

Twitter : 

Twitter 140 character tweets that are by default public People choose whether or not to follow you General chat, what’s happening at conferences, what people are saying about companies, products, services, and about you Retweets and mentions by followers and their followers expand your audience Tweet blog postings, events, news, photos, comments on what’s happening Be interactive: respond to questions, monitor @mentions, set up alerts for your organisation 19/11/2013 www.rba.co.uk 17

Twitter Lists : 

Twitter Lists 19/11/2013 www.rba.co.uk 18

Flickr : 

Flickr Photos of events, launches, conferences, facilities etc, Decide on the copyright license you want to use – “All Rights reserved” or one of the Creative Commons 19/11/2013 www.rba.co.uk 19

Presentation sharing : 

Presentation sharing http://www.slideshare.net/ - often blocked http://www.authorstream,com http://www.slideboom.com/ Decide on copyright licenses, how people are allowed to view the presentation, are people allowed to download the original, allow embeds? 19/11/2013 www.rba.co.uk 20

Videos : 

Videos Youtube.com - often blocked so also try... Vimeo.com Dailymotion.com Animoto.com 19/11/2013 www.rba.co.uk 21 ‘Embeds’ help spread the word!

Slide 22: 

Monitor social media presences even if you are just republishing content respond to negative (and positive) comments people expect you to reply to messages and questions You won’t have the time or resources to do everything so try and identify which activity has had the most positive impact Possible to use gadgets, widgets, APIs etc. to automatically publish content generated in one service to another e.g. Blog RSS feed to Twitter BUT..... Tweets, for example, from an active Twitterstream may look odd and out of place when displayed out of context on a Facebook page Draw a map of where everything is going otherwise.... 19/11/2013 www.rba.co.uk 22

Ever decreasing circles : 

Ever decreasing circles 19/11/2013 www.rba.co.uk 23 Photo: http://www.flickr.com/photos/rbainfo/5633975305/

Finally....Google+ : 

Finally....Google+ 19/11/2013 www.rba.co.uk 24 A Google ‘Project’ and, at present, individuals only. No ‘brands’, companies, or organisations. Very much experimental...

Slide 25: 

TVSMC (Alto Lounge, Caversham) http://www.flickr.com/photos/jamin2/4329193427/ Taken by Benjamin Ellis http://benjaminellis.org/

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