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Edit Comment Close Premium member Presentation Transcript Trademarks : Trademarks Trademarks and the Power of Brands © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Intellectual Property Trade Secrets Patents Utility Patents Design Patents Copyrights Trademarks © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks The Trademark Family Trademarks and Trade Names Service Marks Trade Dress Certification Marks Collective Marks © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Trademarks Protect Diverse Products from a Single Source © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks The Patent “Bargain” © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks A Trademark “Bargain”? © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Two Key Attributes of Trademarks Priority of Appropriation Distinctiveness © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks How Marks Arise - Priority Use and Common Law Rights Registration State Federal © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Distinctiveness Never Descriptive Inherent Distinctiveness Secondary Meaning © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks What’s Not Allowed Generic or Descriptive Immoral, Scandalous, Deceptive Marks Disparages or falsely suggests a connection with persons (living or dead), institutions, beliefs, or national symbols Depicts the flag or coat of arms or other insignia of the United States, or of any state or municipality, or of any foreign nation, or any simulation thereof © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Names as Trademarks © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Trademark Searching © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Who May Apply for Trademark Registration © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks How to Apply www.uspto.gov TEAS (Trademark Electronic Application System) Trademarks : Trademarks Federal Registration Classes Statement of Use Specimens Intent to Use © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Specimens for “Actual Use”: TMEP Chapter 800 Typed Words Drawings TMEP Chapter 900 Specimens Trademarks : Trademarks Specimens Special Rules for Digitized, Paper Copy, and Bulky Specimens “must show the mark as used on in connection with the goods in commerce” Trademarks : Trademarks Appropriate Specimens: Labels, Tags, Stampings Maybe acceptable: Package inserts and “point of sale” advertising” Not Acceptable Pure Advertising Trademarks : Trademarks Trademark Prosecution Rejection Confusion Descriptiveness Secondary Meaning © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Publication and Opposition Time for Objections Negotiating Objections © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Fight or Run? 3% Opposed Costs are High © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Use It or Lose It! (Intent to Use) Six months for actual use without cause Up to 30 more months for “good cause” © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Keeping Your Mark Strong and Healthy © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks “TM” and “SM” © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks ® © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Renewals Within six months after the sixth anniversary of date of publication Every ten years thereafter May be renewed indefinitely © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Use It or Lose It (Part II) Non-Use for 2 Years = Presumptive Abandonment © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Defend Your Mark! Consistency in Goods and Services Control Use by Others Unauthorized Users Permitted Users © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Don’t Commit Genericide! Always Use Mark with Common Product or Service Name Never Use as a Verb; Never Plural; Never Possessive Always Capitalize; Never Abbreviate Never Use as a Generic Noun © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Keep Track of Ownership Selling Your Mark © 2002, Gallagher & Dawsey Co., L.P.A. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Trademark karan_dscorer28 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 2670 Category: Entertainment License: All Rights Reserved Like it (3) Dislike it (0) Added: April 07, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: sivakumar646 (19 month(s) ago) useful ppt Saving..... Post Reply Close Saving..... Edit Comment Close By: sivakumar646 (19 month(s) ago) hi this is useful ppt Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Trademarks : Trademarks Trademarks and the Power of Brands © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Intellectual Property Trade Secrets Patents Utility Patents Design Patents Copyrights Trademarks © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks The Trademark Family Trademarks and Trade Names Service Marks Trade Dress Certification Marks Collective Marks © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Trademarks Protect Diverse Products from a Single Source © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks The Patent “Bargain” © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks A Trademark “Bargain”? © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Two Key Attributes of Trademarks Priority of Appropriation Distinctiveness © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks How Marks Arise - Priority Use and Common Law Rights Registration State Federal © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Distinctiveness Never Descriptive Inherent Distinctiveness Secondary Meaning © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks What’s Not Allowed Generic or Descriptive Immoral, Scandalous, Deceptive Marks Disparages or falsely suggests a connection with persons (living or dead), institutions, beliefs, or national symbols Depicts the flag or coat of arms or other insignia of the United States, or of any state or municipality, or of any foreign nation, or any simulation thereof © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Names as Trademarks © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Trademark Searching © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Who May Apply for Trademark Registration © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks How to Apply www.uspto.gov TEAS (Trademark Electronic Application System) Trademarks : Trademarks Federal Registration Classes Statement of Use Specimens Intent to Use © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Specimens for “Actual Use”: TMEP Chapter 800 Typed Words Drawings TMEP Chapter 900 Specimens Trademarks : Trademarks Specimens Special Rules for Digitized, Paper Copy, and Bulky Specimens “must show the mark as used on in connection with the goods in commerce” Trademarks : Trademarks Appropriate Specimens: Labels, Tags, Stampings Maybe acceptable: Package inserts and “point of sale” advertising” Not Acceptable Pure Advertising Trademarks : Trademarks Trademark Prosecution Rejection Confusion Descriptiveness Secondary Meaning © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Publication and Opposition Time for Objections Negotiating Objections © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Fight or Run? 3% Opposed Costs are High © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Use It or Lose It! (Intent to Use) Six months for actual use without cause Up to 30 more months for “good cause” © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Keeping Your Mark Strong and Healthy © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks “TM” and “SM” © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks ® © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Renewals Within six months after the sixth anniversary of date of publication Every ten years thereafter May be renewed indefinitely © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Use It or Lose It (Part II) Non-Use for 2 Years = Presumptive Abandonment © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Defend Your Mark! Consistency in Goods and Services Control Use by Others Unauthorized Users Permitted Users © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Don’t Commit Genericide! Always Use Mark with Common Product or Service Name Never Use as a Verb; Never Plural; Never Possessive Always Capitalize; Never Abbreviate Never Use as a Generic Noun © 2002, Gallagher & Dawsey Co., L.P.A. Trademarks : Trademarks Keep Track of Ownership Selling Your Mark © 2002, Gallagher & Dawsey Co., L.P.A.