kapil motivation

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Presented By: Kapil Jain 2013PIE5199 Submitted to: Prof. (Dr.)A P S Rathore Dated : 27 -Jan-2014 MOTIVATION 1

1. Abraham Maslow:

1. Abraham Maslow Abraham Harold Maslow April 1, 1908 in Brooklyn, New York. He was an American Psychologist who was best known for creating Maslow’s Hierarchy of needs.

2. Frederick Irving Herzberg:

2. Frederick Irving Herzberg Frederick Irving Herzberg April 18,  1923 in  Massachusetts. He was an American Psychologist who became one of the most influential names in Business Management. He is most famous for introducing  Job Enrichment  and the Motivator-Hygiene Theory. Herzberg proposed the Motivator-Hygiene Theory, also known as the Two Factor Theory (1959) of Job satisfaction.

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CONTRASTING VIEWS OF SATISFACTION-DISSATISFACTION Satisfied Dissatisfied Traditional View Motivators Satisfaction No Satisfaction Hygiene Factors No Satisfaction Dissatisfaction Herzberg View

4. Sigmund Freud:

4. Sigmund Freud Sigmund Freud(1856 - 1939) was a Jewish Austrian neurologist who founded the psychoanalytic school of psychiatry. Freud is best known for his theories of the unconscious mind .


MOTIVATING PERFORMANCE THROUGH JOB DESIGN Job Engineering Job Enlargement Job Rotation Job Enrichment Quality of Work Life Job Characteristics

A Heinz Case Study:

A Heinz Case Study Staying ahead by meeting changing consumer needs. Henry J Heinz, began in the USA. By bottling a product in clear glass jars, He was clearly different to other manufacturers who bottled their goods in colored glass jars to hide the cheap fillers used to add to the ingredients.

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Identify gaps and trends in existing and new market & develop creative ideas. Heinz Microwaveable Pasta Meals are the first instant microwaveable pot snack made with real and not  busy working women who are ‘on the go’ and looking for a satisfying, quick meal that is convenient and healthy. The meals come in four flavors to suit all tastes. Heinz offers a range of microwaveable soups. The new packaging covers favorites such as Cream of Tomato and Cream of Mushroom. The soups can be heated in two minutes – and eaten directly and conveniently from the microwaveable bowl. Microwaveable packaging


References Books : - Product Design & Development by Karl T Ulrich- Chapter-4, Page No-63-67. Classics in the History of Psychology -A theory of Human Motivation, A. H. Maslow-Page-370-396. Frederick Herzberg (1968). "One More Time: How Do You Motivate Employees?". Harvard Business Review Website:- Heinz Case Study Reference-Economics of Scale-Reinventing the Organization-Heinz Europe.

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