logging in or signing up marketing kanwalgurleen Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 407 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: November 18, 2008 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Promotional Mix : Promotional Mix Course Instructor: Kanwal Gurleen Lecturer, LSB What is promotion? : What is promotion? Any form of communication a business or organization uses to inform, persuade, or remind people about its products. The Promotional Mix is a combination of the different types of promotion. : The Promotional Mix is a combination of the different types of promotion. Two types of promotion : Two types of promotion Product Promotion Type of promotion that a business uses to convince potential customers to buy products from them and not their competitors. Institutional Promotion Type of promotion that a business uses to create a favorable image for itself. Four basic types of promotion…. : Four basic types of promotion…. Personal selling Advertising Sales promotion Public relations What is the largest form of promotion? : What is the largest form of promotion? Personal Selling! This type of promotion requires contact with potential buyers Advertising…. : Advertising…. Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertise here! Slide 8: All marketing activities, other than personal selling, advertising, and public relations is called…. Sales Promotion Public Relations : Public Relations Any activity designed to create a favorable image toward a business, its products or its policies. Slide 10: A specific kind of public relations that involves placing positive and newsworthy information about a business, its products, or its policies in the media is called….. Publicity Publicity : Publicity Advantage… It is free! Disadvantage….. Its contents cannot be controlled by the business Principal function of publicity… : Principal function of publicity… Building an image What do they do? : What do they do? Advertising Creates awareness of a business’s product Public Relations Creates a favorable image for the business itself Sales Promotion Efforts stimulate sales Personal Selling Builds on all of the other efforts by helping customers complete the sale Marketing Department : Marketing Department Establishes a promotion budget Allocates resources Coordinates the campaign Determines the right promotional mix for the company Push Policy : Push Policy Promotion policy used only with the next partner in the distribution channel. Manufacturers PUSH a product to the retailers for sale…. Pull Policy : Pull Policy Promotion policy designed to create consumer interest When a product is consumer driven or PULLED into a store…. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
marketing kanwalgurleen Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 407 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: November 18, 2008 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Promotional Mix : Promotional Mix Course Instructor: Kanwal Gurleen Lecturer, LSB What is promotion? : What is promotion? Any form of communication a business or organization uses to inform, persuade, or remind people about its products. The Promotional Mix is a combination of the different types of promotion. : The Promotional Mix is a combination of the different types of promotion. Two types of promotion : Two types of promotion Product Promotion Type of promotion that a business uses to convince potential customers to buy products from them and not their competitors. Institutional Promotion Type of promotion that a business uses to create a favorable image for itself. Four basic types of promotion…. : Four basic types of promotion…. Personal selling Advertising Sales promotion Public relations What is the largest form of promotion? : What is the largest form of promotion? Personal Selling! This type of promotion requires contact with potential buyers Advertising…. : Advertising…. Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertise here! Slide 8: All marketing activities, other than personal selling, advertising, and public relations is called…. Sales Promotion Public Relations : Public Relations Any activity designed to create a favorable image toward a business, its products or its policies. Slide 10: A specific kind of public relations that involves placing positive and newsworthy information about a business, its products, or its policies in the media is called….. Publicity Publicity : Publicity Advantage… It is free! Disadvantage….. Its contents cannot be controlled by the business Principal function of publicity… : Principal function of publicity… Building an image What do they do? : What do they do? Advertising Creates awareness of a business’s product Public Relations Creates a favorable image for the business itself Sales Promotion Efforts stimulate sales Personal Selling Builds on all of the other efforts by helping customers complete the sale Marketing Department : Marketing Department Establishes a promotion budget Allocates resources Coordinates the campaign Determines the right promotional mix for the company Push Policy : Push Policy Promotion policy used only with the next partner in the distribution channel. Manufacturers PUSH a product to the retailers for sale…. Pull Policy : Pull Policy Promotion policy designed to create consumer interest When a product is consumer driven or PULLED into a store….