logging in or signing up Marketing kanwalgurleen Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1986 Category: Business & Fin.. License: All Rights Reserved Like it (3) Dislike it (0) Added: November 12, 2008 This Presentation is Public Favorites: 2 Presentation Description No description available. Comments Posting comment... By: kripal_pad (17 month(s) ago) Dear Sir/madam, i want this presentation.plz send me if possible thanks in advance. kripal_pad@yahoo.co.in Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Setting Product Strategy : Setting Product Strategy What is a Product? : What is a Product? A product is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. Figure 12.1 Components of the Market Offering : Figure 12.1 Components of the Market Offering Attractiveness of the market offering Value-based prices Product features and quality Services mix and quality Figure 12.2 Five Product Levels : Figure 12.2 Five Product Levels Product Classification Schemes : Product Classification Schemes Durability Use Tangibility Durability and Tangibility : Durability and Tangibility Nondurable goods Services Durable goods Consumer Goods Classification : Consumer Goods Classification Convenience Unsought Shopping Specialty Product Differentiation : Product Differentiation Product form Features Customization Performance Conformance Durability Reliability Repairability Style Service Differentiation : Service Differentiation Ordering ease Delivery Installation Customer training Customer consulting Maintenance and repair Returns Design Differentiation : Design Differentiation Maintenance and Repair : Maintenance and Repair Product Systems and Mixes : Product Systems and Mixes Product system Product mix Product assortment Depth Length Width Consistency Product-Mix Width and Product-Line Length for Proctor& Gamble Products : Product-Mix Width and Product-Line Length for Proctor& Gamble Products Line Stretching : Line Stretching Down-Market Stretch Up-Market Stretch Two-Way Stretch Two-Way Product-Line Stretch: Marriott Hotels : Two-Way Product-Line Stretch: Marriott Hotels Product Line Pricing : Product Line Pricing What is the Fifth P? : What is the Fifth P? Packaging, sometimes called the fifth P, is all the activities of designing and producing the container for a product. Factors Contributing to the Emphasis on Packaging : Factors Contributing to the Emphasis on Packaging Self-service Consumer affluence Company/brand image Innovation opportunity Packaging Objectives : Packaging Objectives Identify the brand Convey descriptive and persuasive information Facilitate product transportation and protection Assist at-home storage Aid product consumption Functions of Labels : Functions of Labels Identifies Grades Describes Promotes Warranties and Guarantees : Warranties and Guarantees You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Marketing kanwalgurleen Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1986 Category: Business & Fin.. License: All Rights Reserved Like it (3) Dislike it (0) Added: November 12, 2008 This Presentation is Public Favorites: 2 Presentation Description No description available. Comments Posting comment... By: kripal_pad (17 month(s) ago) Dear Sir/madam, i want this presentation.plz send me if possible thanks in advance. kripal_pad@yahoo.co.in Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Setting Product Strategy : Setting Product Strategy What is a Product? : What is a Product? A product is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. Figure 12.1 Components of the Market Offering : Figure 12.1 Components of the Market Offering Attractiveness of the market offering Value-based prices Product features and quality Services mix and quality Figure 12.2 Five Product Levels : Figure 12.2 Five Product Levels Product Classification Schemes : Product Classification Schemes Durability Use Tangibility Durability and Tangibility : Durability and Tangibility Nondurable goods Services Durable goods Consumer Goods Classification : Consumer Goods Classification Convenience Unsought Shopping Specialty Product Differentiation : Product Differentiation Product form Features Customization Performance Conformance Durability Reliability Repairability Style Service Differentiation : Service Differentiation Ordering ease Delivery Installation Customer training Customer consulting Maintenance and repair Returns Design Differentiation : Design Differentiation Maintenance and Repair : Maintenance and Repair Product Systems and Mixes : Product Systems and Mixes Product system Product mix Product assortment Depth Length Width Consistency Product-Mix Width and Product-Line Length for Proctor& Gamble Products : Product-Mix Width and Product-Line Length for Proctor& Gamble Products Line Stretching : Line Stretching Down-Market Stretch Up-Market Stretch Two-Way Stretch Two-Way Product-Line Stretch: Marriott Hotels : Two-Way Product-Line Stretch: Marriott Hotels Product Line Pricing : Product Line Pricing What is the Fifth P? : What is the Fifth P? Packaging, sometimes called the fifth P, is all the activities of designing and producing the container for a product. Factors Contributing to the Emphasis on Packaging : Factors Contributing to the Emphasis on Packaging Self-service Consumer affluence Company/brand image Innovation opportunity Packaging Objectives : Packaging Objectives Identify the brand Convey descriptive and persuasive information Facilitate product transportation and protection Assist at-home storage Aid product consumption Functions of Labels : Functions of Labels Identifies Grades Describes Promotes Warranties and Guarantees : Warranties and Guarantees