Indian Automobile Passenger car industry

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Presentation Description

in this report i mention the OT analysis, porter five force analysis and value chai analysis also we put the data upto march 2008.

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very nice thank you

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Dhanyavaad... Bhagwan aapka bhala kare... Agar explanation bhee daal diya hota to kaam bach jata ...

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Presentation Transcript

Slide 1: 

A PRESENTATION ON “ MACRO RESEARCH PROJECT ” ENTITLED INDIAN AUTOMOBILE INDUSTRY (PASSENGER CAR) PRESENTED BY :- Sadhu Jaimin – 162 Gohil Divya - 189 Parekh Sanket - 212 Shah Kamil - 276

INTRODUCTION : 

Indian automobile industry Manufacturing of automobiles commenced in India,60 years ago. Industry classified in Three phases:- INTRODUCTION

CONTI… : 

CONTI… 1) Protection – I phase till mid80s 2) liberalization- II phase post 1990 3) Globalization: III phase -early 2000

Slide 5: 

PRODUCTION TREND CAGR= 19.38% Source- ACMA

Slide 6: 

DOMESTIC SALES CAGR= 16.12% Source- ACMA

EXPORTS : 

EXPORTS CAGR= 25.78 % Source- ACMA

SEGMENT OF THE INDIAN AUTOMOBILE INDUSTRY. : 

SEGMENT OF THE INDIAN AUTOMOBILE INDUSTRY.

MARKET SHARE BY SEGMENTATION. : 

MARKET SHARE BY SEGMENTATION.

MARKET SHARE OF COMPANY : 

MARKET SHARE OF COMPANY Source- SIAM

Slide 11: 

ANALYSIS

PEST Analysis : 

PEST Analysis Political-legal factors Environmental Factor Social Factor Technological Factor

Slide 13: 

Auto policy Government regulations and support Fiscal policy POLITICAL-LEGAL FACTORS

Slide 14: 

FUTURE GROWTH DRIVERS Higher GDP growth India’s huge geographic spread- Mass transport system. Increasing road development.. Increasing Per Capita income. Cheaper (decline interest rates) and easier finance scheme Economic Factor

Conti.. : 

Conti.. Replacement of aging four wheelers. Graduating from two wheeler to four wheeler. Growing concept of second vehicle in urban India.

SOCIAL FACTORS : 

SOCIAL FACTORS Key Market Drivers -Social Growth in urbanization Low interest rates translating to low financing and acquisition costs hence greater affordability. 85% of Cars are financed in India.

TECHNOLOGICAL FACTORS : 

TECHNOLOGICAL FACTORS Research and development institutions. Bio-fuels for commercial utilization.

OT ANALYSIS: : 

OT ANALYSIS: OPPURTUNITY Large and growing domestic demand Changing lifestyles, driving demand for new segments  Strategic alliances Freedom for ADRs, GDRs

Conti…. : 

Conti…. THREATS Competition Domestic political dominance. Incompetent supply chain.

Slide 20: 

PORTER’S DIAMOND MODEL

PORTER’S SEVEN FORCE ANALYSIS : 

PORTER’S SEVEN FORCE ANALYSIS Threat of Entrants Bargaining power of suppliers Bargaining power of Buyers Threat of Substitute Competitive Rivalry Government Action Barrier To Exits

BARRIERS TO ENTRY : 

BARRIERS TO ENTRY

RIVALRY AMONG COMPETITORS : 

RIVALRY AMONG COMPETITORS

Slide 24: 

THREAT FROM SUBSTITUTES

Slide 25: 

BARGAINING POWER OF BUYERS

Slide 26: 

BARGANING POWER OF SUPPLIER

Slide 27: 

GOVERNMENT ACTION

Slide 28: 

BARRIERS TO EXIT

Slide 29: 

OVERALL ASSESSMENT OF PORTER FORCE MODEL

STRATEGIC GROUP ANALYSIS : 

STRATEGIC GROUP ANALYSIS

Slide 31: 

In passenger car industry Maruti Suzuki have a high market share compare to other company. Growth in Urbanization So, increase in Demand of Car. In Indian there are many competitors like Maruti, Telco, and Hyundai etc. So competition is major threat for Indian automobile industry, Also a Political Dominance, Perception of Government. In current fiscal policy government reduce the excise duty and import duty so In Indian Tata Launch a People’s car Nano. Our Analysis shows that in car industry High Entry Barrier. FINDINGS

CONCLUSION : 

CONCLUSION The Indian automobile industry has flourished like never before in the recent years. This extra-ordinary growth that the Indian automobile industry has witnessed is a result of a two major factors namely, the improvement in the living standards of the middle class, and an increase in their disposable incomes. During expansionary period industry grows and vis. A versa.