Slide 1:A PRESENTATION ON “ MACRO RESEARCH PROJECT ” ENTITLED INDIAN AUTOMOBILE INDUSTRY (PASSENGER CAR) PRESENTED BY :- Sadhu Jaimin – 162 Gohil Divya - 189 Parekh Sanket - 212 Shah Kamil - 276


INTRODUCTION :Indian automobile industry Manufacturing of automobiles commenced in India,60 years ago. Industry classified in Three phases:- INTRODUCTION


CONTI… :CONTI… 1) Protection – I phase till mid80s 2) liberalization- II phase post 1990 3) Globalization: III phase -early 2000


Slide 5:PRODUCTION TREND CAGR= 19.38% Source- ACMA


Slide 6:DOMESTIC SALES CAGR= 16.12% Source- ACMA


EXPORTS :EXPORTS CAGR= 25.78 % Source- ACMA


SEGMENT OF THE INDIAN AUTOMOBILE INDUSTRY. :SEGMENT OF THE INDIAN AUTOMOBILE INDUSTRY.


MARKET SHARE BY SEGMENTATION. :MARKET SHARE BY SEGMENTATION.


MARKET SHARE OF COMPANY :MARKET SHARE OF COMPANY Source- SIAM


Slide 11:ANALYSIS


PEST Analysis :PEST Analysis Political-legal factors Environmental Factor Social Factor Technological Factor


Slide 13:Auto policy Government regulations and support Fiscal policy POLITICAL-LEGAL FACTORS


Slide 14:FUTURE GROWTH DRIVERS Higher GDP growth India’s huge geographic spread- Mass transport system. Increasing road development.. Increasing Per Capita income. Cheaper (decline interest rates) and easier finance scheme Economic Factor


Conti.. :Conti.. Replacement of aging four wheelers. Graduating from two wheeler to four wheeler. Growing concept of second vehicle in urban India.


SOCIAL FACTORS :SOCIAL FACTORS Key Market Drivers -Social Growth in urbanization Low interest rates translating to low financing and acquisition costs hence greater affordability. 85% of Cars are financed in India.


TECHNOLOGICAL FACTORS :TECHNOLOGICAL FACTORS Research and development institutions. Bio-fuels for commercial utilization.


OT ANALYSIS: :OT ANALYSIS: OPPURTUNITY Large and growing domestic demand Changing lifestyles, driving demand for new segments  Strategic alliances Freedom for ADRs, GDRs


Conti…. :Conti…. THREATS Competition Domestic political dominance. Incompetent supply chain.


Slide 20:PORTER’S DIAMOND MODEL


PORTER’S SEVEN FORCE ANALYSIS :PORTER’S SEVEN FORCE ANALYSIS Threat of Entrants Bargaining power of suppliers Bargaining power of Buyers Threat of Substitute Competitive Rivalry Government Action Barrier To Exits


BARRIERS TO ENTRY :BARRIERS TO ENTRY


RIVALRY AMONG COMPETITORS :RIVALRY AMONG COMPETITORS


Slide 24:THREAT FROM SUBSTITUTES


Slide 25:BARGAINING POWER OF BUYERS


Slide 26:BARGANING POWER OF SUPPLIER


Slide 27:GOVERNMENT ACTION


Slide 28:BARRIERS TO EXIT


Slide 29:OVERALL ASSESSMENT OF PORTER FORCE MODEL


STRATEGIC GROUP ANALYSIS :STRATEGIC GROUP ANALYSIS


Slide 31:In passenger car industry Maruti Suzuki have a high market share compare to other company. Growth in Urbanization So, increase in Demand of Car. In Indian there are many competitors like Maruti, Telco, and Hyundai etc. So competition is major threat for Indian automobile industry, Also a Political Dominance, Perception of Government. In current fiscal policy government reduce the excise duty and import duty so In Indian Tata Launch a People’s car Nano. Our Analysis shows that in car industry High Entry Barrier. FINDINGS


CONCLUSION :CONCLUSION The Indian automobile industry has flourished like never before in the recent years. This extra-ordinary growth that the Indian automobile industry has witnessed is a result of a two major factors namely, the improvement in the living standards of the middle class, and an increase in their disposable incomes. During expansionary period industry grows and vis. A versa.