Elements of communication

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IMPORTANCE OF COMMUNICATION IN EXTENSION : 

Effective & Meaningful Transfer of Technology Favorable climate Multifier effect : Communication brings Synergy Modernization & Fulfill Aspirations of Farmers Essential for Good Leadership Rural Development Implementation of R.D. Programmes Socio-economic prosperity IMPORTANCE OF COMMUNICATION IN EXTENSION

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ELEMENTS OF COMMUNICATION PROCESS Sender

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MESSAGE ENCODING

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RECEIVER CHANNEL DECODING

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FEED BACK

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CHARACTERISTICS OF ELEMENTS

MESSAGE : 

MESSAGE Information Package Agricultural Message – Statements of scientific Facts about SEEDS, FERTILIZER, PP, IRRIGATION ETC Messages are not precisely same as subject matter, But they are generalized idea of what subject matter says Eg: Recommended dosage of fertiliser when applied gives higher yields

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