The Fitness Bootcamp Charging Formula

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By Garry Robinson http://www.kaizenoutdoorfitness.com/the-fitness-bootcamp-charging-formula/ 10 session passes and X-week package deals are choking the life out of training businesses. There are some extremely competent, caring and knowledgeable fitness professionals struggling right now – simply because they are not getting paid what they are worth. And it has a lot to do with the way they charge for their services. Adopting the formula I prescribe here could instantly add at least $1000 a month to your bottom line. It will also help you to retain clients for a lot longer AND get them faster results from their training. So here it is….

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10 session passes and X-week package deals are choking the life out of training businesses. There are some extremely competent caring and knowledgeable ftness professionals struggling right now – simply because they are not getng paid what they are worth. And it has a lot to do with the way they charge for their services. Adoptng the formula I prescribe here could instantly add at least 1000 a month to your botom line. It will also help you to retain clients for a lot longer AND get them faster results from their training. So here it is…. www.kaizenoutdoorftness.com THE FITNESS BOOTCAMP CHARGING FORMULA By Garry Robinson www.kaizenoutdoorftness.com TIP: How to increase your PT income by 1000+ per month In October last year I wrote about how most group personal trainers use charging models that actually discourage their clients from train- ing.

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1. First you need to commit to a weekly timetable of sessions. 4 sessions a week is the minimum you need to make this system work. Start with the same tme every day. Eg. 4 morning sessions at 6am ofers more fexibility than 2 mornings and 2 evenings since people generally prefer to train at the same tme every day. Get one tmeslot bustling before adding another. www.kaizenoutdoorftness.com Biz Size clients of sessions Micro 25 clients 4 sessions a week All at the same tme slot Small 25-50 clients 7 or 8 sessions a week Two tme slots Medium 50-75 clients 9 or 10 sessions a week Two tme slots Large 75+ clients 10 to 12 sessions a week Three tme slots Epic 100+ Multple venues Mutple sessions Multple tmeslots 2. Next create a workout per day for at least the next month in advance. Note that this is not a diferent workout for each session. It ’s a diferent workout for each day. If you run a morning and evening session on the same day then use the same workout for both. This isn’t strictly part of the charging formula but well worth doing anyway. It will save you a lot of tme and stress.

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3. Then announce a flat weekly fee for unlimited sessions. No exceptons. Everyone pays the same weekly rate regardless of how ofen they train. This is a huge factor in creatng accountability. It will help you to atract beter quality clients too. Don’t forget this is about creatng exceptonal value AND charging what you ’re worth. Most of your clients should be delighted with your new system. It gives them an incentve to train more ofen accelerate their results and save money. The more they train the more they gain Unfortunately some may be outraged too – but that’s OK. Going through this exercise will help you deter- mine which of your clients are good for business and which are not. Rewarding A-List clients allows you to atract more A -List clients. Same goes for D-List clients. 4. Get a Paypal business account. Paypal is awesome. You can set it up for free there are no monthly charges and the per-transacton fees are reasonable. This makes it the cheapest and easiest opton for collectng recurring revenue automatcally. Tell existng clients that you are going to collect the equivalent of 4 weeks training fees automatcally from their bank account or credit card via Paypal on the frst day of every month. In advance. It’s very important that you charge 4 weeks every calendar month. Apart from making the amount easy-to-calculate it means you don’t have to make adjustments each month and it gifs your clients 4 weeks ‘free’ training every year one week free every 3 months. You could even advertse this as an added incentve: ’4 weeks free training’. Now you do not need to issue refunds when people decide to take a week or two of training. You already built it in www.kaizenoutdoorftness.com

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5. Set up a simple one-page website for registrations These days there are plenty of tools that enable you to create a nice website yourself. Your clients go there once to enrol in your bootcamp and input their contact details. Simply add a Paypal buton on the botom of the page and you ’re done. BONUS tp – incorporate a PAR-Q or health screening form on the same page and a social media buton so that they can ‘refer a friend’ too. 6. Set and forget. Each month money automatcally lands in your Paypal account untl your client decides it tme to stop train- ing and why would they do that when they are getng awesome results This is the fundamental diference. You must assume that your clients would rather keep on training. Most trainers do this backwards and never see their clients again at the end of the bootcamp or 10 session pass. Or if they do they have to sell them all over again. It’s crazy You don’t need to ask your existng clients to buy from you again every month. Phew Ironically this will help you to atract more clients since you can now surprise and delight those A -List clients with phone calls and personal emails. They tell their friends how great you are and word of mouth spreads. www.kaizenoutdoorftness.com

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www.kaizenoutdoorftness.com Click here to discover the risk-free way to run a group training program that guarantees results htp://www.kaizenoutdoorftness.com/the -ftness -bootcamp-charging-formula/ SUMMARY How you charge clients infuences their behaviour towards you and your business. A fat monthly fee collected automatcally allows you to focus on actually training people and takes pressure away from having to ‘sell’ them every month. Now you can spend tme reviewing their food diary or showing them some specifc stretches in- stead. It leads to a more pleasant conversaton for both of you. Your income becomes predictable and reliable. There are fewer peaks and troughs and you can budget easily. That means less stress. Clients will defnitely train more ofen acceleratng their results and making everyone happy. Your group sizes will be larger and bounce with energy – since clients now know that the more they train the more they gain. This inevitably leads to beter results for them and glowing testmonials for you. And nothing atracts a crowd like a crowd …

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